Internet Resources And Services For International Marketing And Advertising
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Internet Resources And Services For International Marketing And Advertising
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Author : James R. Coyle
language : en
Publisher: Greenwood
Release Date : 2002-05-30
Internet Resources And Services For International Marketing And Advertising written by James R. Coyle and has been published by Greenwood this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-30 with Business & Economics categories.
"Each country's resources fall into three categories: General Business, General Research, and Advertising and Marketing. The General Business category provides Internet resources on e-commerce, Internet, or international trade environments, as well as electronic marketplaces. The General Research category consists mostly of Internet resources that provide market research and statistical information about a country's economic and social well-being, general statistical methodology resources are also included. The Advertising and Marketing category contains resources with information on advertising and marketing industries."--BOOK JACKET.
E Marketing Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2012-05-31
E Marketing Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-31 with Business & Economics categories.
The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Intercultural Communication And International Marketing Corporate Advertising On The Internet
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Author : Natalia Magiati
language : en
Publisher: GRIN Verlag
Release Date : 2006-01-19
Intercultural Communication And International Marketing Corporate Advertising On The Internet written by Natalia Magiati and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-19 with Business & Economics categories.
Diploma Thesis from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Heidelberg, language: English, abstract: This research examines the relevance of intercultural communication for international marketing, focusing on corporate advertising via the Internet. The first chapter outlines the importance of cultural competence in the field of translation by analyzing the role of modern translators as language, culture and information mediators. Reference is also made to a relatively new field of translation, namely localization. Chapter 2 deals with different definitions and concepts of culture, and various approaches concerning which elements comprise it. Furthermore, it analyzes important culture-related terms also influencing intercultural communication, such as language, cultural differences, culture shock, ethnocentrism and stereotypes. The third chapter is devoted to communication, its components, forms and media. Chapter 4 illustrates the significance of intercultural communication by examining different intercultural aspects and concepts, and providing information on a definition and history of the term and on important intercultural communication theorists. Chapter 5 focuses on the phenomenon of globalization, both in cultural and economic terms. The next chapter refers to the significance of communication and culture skills for international managers and to key competences of international management that can be trained. Chapter 7 explores the broad field of marketing, emphasizing corporate identity and the elements comprising it, essential marketing strategies implemented by multinational companies and the international marketing principle “Think global, act local”, indicating how intercultural communication can determine the success of marketing activities. The last part of this chapter approaches the debate “standardization versus differentiation”. Chapter 8 is dedicated to advertising as a form of communication, common advertising strategies illustrated through concrete examples, cultural elements that advertisers should take into consideration and the two variants of international advertising campaigns: standardized versus culture-adapted advertising. The last chapter, after giving an insight into the history of the Internet and its multiple functions, explores its use as an instrument of international marketing communication and public relations, and as an advertising medium, focusing on corporate websites of multinational companies.
Advertising On The Internet
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Author : Robbin Zeff
language : en
Publisher: Wiley
Release Date : 2009-02-03
Advertising On The Internet written by Robbin Zeff and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-03 with Computers categories.
How today's most successful online advertisers and marketers maximize their online presence, and how you can too This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on: * Successful online ad models * Market research online * Direct marketing, including opt-in e-mail, promotions, and sweepstakes * Targeting and personalization * Internet advertising management tools * Traffic measurement and gauging the effectiveness of your ads * Buying and selling ads on your Web site * Advertising locally * Advertising to an international market * Legal aspects of Internet advertising * How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies) On the companion Web site at www.wiley.com/compbooks/zeff you'll find: * Links to additional training and tool resources
The Marketing Yellow Pages
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Author : Chris Vogl
language : en
Publisher: iUniverse
Release Date :
The Marketing Yellow Pages written by Chris Vogl and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Guide To Reference In Business And Economics
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Author : Steven W. Sowards
language : en
Publisher: American Library Association
Release Date : 2014-07-22
Guide To Reference In Business And Economics written by Steven W. Sowards and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-22 with Business & Economics categories.
Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk. Readers will find sources of information on such topics asBusiness lawE-commerceInternational businessManagement of information systemsOccupations and careersMarket researchGuide to Reference is used internationally as the “source of first resort” for identifying information and training reference professionals, and this book will help connect librarians and researchers to the most relevant sources of information on business and economics.
Global Marketing And Advertising
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Author : Marieke de Mooij
language : en
Publisher: SAGE
Release Date : 2018-10
Global Marketing And Advertising written by Marieke de Mooij and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10 with Business & Economics categories.
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. More examples from major regions and countries from around the world Broader background theory on usage differences of new digital media and extensive coverage of consumer behaviour A range of online instructor resources complement the book, including chapter-specific PowerPoint slides, downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.
101 Ways To Promote Your Web Site
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Author : Susan Sweeney
language : en
Publisher: Maximum Press
Release Date : 2006
101 Ways To Promote Your Web Site written by Susan Sweeney and has been published by Maximum Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Increasing the chances of a website's success by boosting its ability to entice surfers to stop at the site, absorb what it offers, and return at a later date, this guide provides templates, checklists, and forms--as well as proven techniques such as using e-mail, links, and online advertising--to increase the number of initial users and repeat visitors to a website. Invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking guidance to make their website successful, this resource is an important tool for those trying to maximize their Web promotion potential.
International Marketing
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Author : Daniel W. Baack
language : en
Publisher: SAGE
Release Date : 2018-11-20
International Marketing written by Daniel W. Baack and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-20 with Business & Economics categories.
Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: More global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka Brand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries New coverage of digital advances and social media marketing Updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography Additional videos supplementing the comprehensive online resource package for students and lecturers A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.
Online Advertising And Promotion Modern Technologies For Marketing
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Author : Hanafizadeh, Payam
language : en
Publisher: IGI Global
Release Date : 2012-04-30
Online Advertising And Promotion Modern Technologies For Marketing written by Hanafizadeh, Payam and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-30 with Business & Economics categories.
"This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.