Introduction La Communication Politique
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Introduction La Communication Politique
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Author : Philippe Aldrin
language : fr
Publisher: De Boeck Superieur
Release Date : 2017-09-11
Introduction La Communication Politique written by Philippe Aldrin and has been published by De Boeck Superieur this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-11 with Communication in politics categories.
Dans la conquête comme dans l'exercice du pouvoir, la communication occupe aujourd'hui une place cruciale. Chaînes d'information continue, réseaux sociaux, cotes de popularité, emballements médiatiques et stratégies d'influence des groupes de pression sont le nouvel horizon de l'activité politique. Si l'éloquence et le maniement ritualisé des symboles y sont toujours de mise, "bien communiquer" est devenu un impératif absolu dans les sociétés de l'information ... voire de la sur-information. Ce manuel expose tout d'abord le mouvement historique au terme duquel l'espace public, les médias de masse et la mesure de l'opinion sont devenus un enjeu central du jeu politique. En s'attachant à les remettre en contexte, il présente ensuite les évolutions d'une science de la communication politique née au croisement de la recherche universitaire, de la publicité des affaires politiques et de l'économie des médias. Enfin, il propose de suivre l'invention puis la consécration de nouveaux "métiers"--Des spin doctors aux community managers - dans la division du travail politique. Ponctué de définitions claires et d'exemples nombreux, cet ouvrage à l'approche inédite donne toutes les clés pour comprendre les formes historiques et immédiatement contemporaines de la communication politique. -- 4ème de couverture.
Introduction La Communication Politique
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Author :
language : fr
Publisher:
Release Date : 2015
Introduction La Communication Politique written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
An Introduction To Political Communication
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Author : Brian McNair
language : en
Publisher: Taylor & Francis
Release Date : 2017-07-06
An Introduction To Political Communication written by Brian McNair and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-06 with Language Arts & Disciplines categories.
At a time of radical shifts in power across the globe, the sixth edition of An Introduction to Political Communication examines the role of the media in the political process. Brian McNair reflects on the role of communication in key events such as the referendum vote for the UK’s withdrawal from the European Union, the rise of nationalist populism in Europe, and the victory of Donald Trump in the 2016 US presidential election. He explores the use of communication as a weapon by Islamic State and other insurgent organisations, and by Putin’s Russia in its dealings with the West, including the hacking of Democratic Party emails in 2016. McNair argues that an expanding globalised public sphere and digital media network have transformed political communication, allowing political actors, from politicians and pressure groups to trade unions and terrorist organisations, to bypass traditional, established media in communicating their messages. This sixth edition of McNair’s classic text has been comprehensively revised and updated to include: the 2016 US presidential election and Donald Trump’s rise to power; the UK’s EU referendum of 2016, the Scottish independence referendum of 2014 and the ‘snap’ UK general election of June 2017; the growing role in political communication of the internet and social media platforms such as Twitter, Facebook and YouTube, and their destabilising impact on the management of political crises all over the world including the shooting down of Malaysian Airlines MH17 and the disappearance of MH370, the Tianjin disaster in China and the Russian intervention in Ukraine; Islamic State’s global jihad, and the use of social media as an instrument of terror; the growing capacity of WikiLeaks and other online sources, such as the International Consortium of Investigative Journalists, to challenge elite control of information.
An Introduction To Political Communication
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Author : Brian McNair
language : en
Publisher: Taylor & Francis
Release Date : 2011-03-10
An Introduction To Political Communication written by Brian McNair and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-10 with Language Arts & Disciplines categories.
An Introduction to Political Communication introduces students to the complex relationship between politics, the media and democracy in the United Kingdom, United States and other contemporary societies. Brian McNair examines how politicians, trade unions, pressure groups, NGOs and terrorist organisations make use of the media. Individual chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organizations at all levels, from grass-root campaigning through to governments and international bodies. This fifth edition has been revised and updated to include: the 2008 US presidential election, and the early years of Barack Obama’s term the MPs’ expenses scandal in Britain, and the 2010 UK election campaign the growing role of bloggers and online pundits such as Guido Fawkes in the political agenda setting process the emergence of social media platforms such as Twitter, YouTube and Facebook, and their destabiising impact on the management of political crises all over the world, including the Iranian pro-reform protests of July 2009 and the Israeli atack on the anti-blockade flotilla of May 2010 the growing power of Wikileaks and other online information sources to challenge state control of classified information
Platforms Power And Politics
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Author : Ulrike Klinger
language : en
Publisher: John Wiley & Sons
Release Date : 2023-10-10
Platforms Power And Politics written by Ulrike Klinger and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-10 with Language Arts & Disciplines categories.
Political communication has fundamentally transformed as digital technologies have become increasingly important in everyday life. Technology platforms have become powerful political instruments for world leaders, campaigns, social movements, journalists, and non-governmental organizations. Moreover, they are essential to how people communicate about politics, encounter and share political information, and take action to pursue their political goals. This is the first textbook to center digital platforms in understanding political communication. With global examples beyond the context of Western democracies, the text reveals how digital technologies such as social media and search engines are increasingly shaping political communication in countries around the world. It shows how the core processes of political communication are being reshaped by platforms, from how elections are contested to how issues make it onto policymaking agendas. Topics covered include public opinion, journalism, strategic communication, political parties, social movements, governance, disinformation, propaganda, populism, race, ethnicity, and democratic backsliding. Full of lively examples and pedagogical features, Platforms, Power, and Politics offers an exciting and innovative new approach to political communication. It is essential reading for students of political communication and an important resource for scholars, journalists, and policymakers.
An Introduction To Political Communication
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Author : Brian MacNair
language : en
Publisher:
Release Date : 1999
An Introduction To Political Communication written by Brian MacNair and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with SOCIAL SCIENCE categories.
In this highly accessible textbook Brian McNair critically explores the relationship between politics, the media and democracy in the United Kingdom, America and other contemporary societies. He examines how different organisations make use of advertising, marketing and public relations. This revised and updated edition draws on a range of contemporary examples to show how politicians and political groups communicate, including: * new Labour under Tony Blair * the failure of the Conservative general election strategy in 1997 * the Clinton presidency and a scandal-obsessed US media * the Good Friday peace agreement in Northern Ireland * the liberalising power of the Internet and concerns about threats to democracy.
Political Communication
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Author : Aeron Davis
language : en
Publisher: John Wiley & Sons
Release Date : 2019-05-29
Political Communication written by Aeron Davis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-29 with Language Arts & Disciplines categories.
We are living in a period of great uncertainty. Votes for Brexit and Trump, along with widespread political volatility, are not only causing turmoil; they are signs that many long-predicted tipping points in media and politics have been reached. Such changes have worrying implications for democracies everywhere. In this text, Aeron Davis bridges old and new to map the shifts and analyse what they mean for our aging democracies. Why are volatile, polarized electorates no longer prepared to support established political parties? Why are large parts of the legacy media either dying or dismissed as 'fake news'? How is social media rapidly rewriting the rules? And why do some democratic leaders look more like dictators, and pollsters and economists more like fortune tellers? These questions and more are addressed in the book. Political Communication: A New Introduction for Crisis Times both introduces and challenges the established literature. It will appeal to advanced students, scholars and anyone else trying to understand the precarious state of today's media and political landscape.
Introduction To Media And Politics
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Author : Sarah Oates
language : en
Publisher: SAGE
Release Date : 2008-03-03
Introduction To Media And Politics written by Sarah Oates and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-03 with Political Science categories.
This highly accessible text compares media institutions and political experiences in countries around the world, including the United States, the United Kingdom, and Russia, to enable students to think critically about the central questions in the study of media and politics. The book balances contemporary case studies with explanations of key theories and concepts, and includes a section on political communication research methods, empowering students to fully understand - and conduct their own comparative research into - the impact of media on the political sphere.
Marketing Et Communication Politique 3e Dition
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Author : Frédéric Dosquet
language : fr
Publisher: Éditions EMS
Release Date : 2022-02-17
Marketing Et Communication Politique 3e Dition written by Frédéric Dosquet and has been published by Éditions EMS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-17 with Business & Economics categories.
Chaque élection attire le regard des citoyens sur la communication politique. Détestée par les uns, idolâtrée par les autres, elle est aujourd’hui incontournable dans le jeu électoral de nos démocraties. Cet état de fait engendre la nécessité de réfléchir, de penser la communication politique en s’interrogeant sur sa conception, sa mise en œuvre, son efficacité. Orientée vers la recherche académique, cette troisième édition est enrichie des faits qui se sont produits depuis 2017 et 2020 (élection américaine) et qui ont secoué l’ensemble des démocraties occidentales, ainsi que d’un nouveau chapitre portant sur les politiques énergétiques des principales puissances européennes. Cette nouvelle édition a pour vocation d’offrir une grille de lecture pluridisciplinaire des grands rendez-vous électoraux qui jalonnent la vie tumultueuse des démocraties. En analysant les outils du marketing et de la communication politique, elle permet d’apprécier précisément les stratégies adoptées par les différents acteurs de la compétition électorale. La lecture de l’ouvrage permet de comprendre toute la profondeur et les particularités de cette discipline, ainsi que la difficulté d’une mise en œuvre efficiente. Chaque chapitre correspond à un focus sur une question essentielle du marketing et de la communication politique : l’histoire des idées politiques de l’Antiquité à nos jours ; le panorama des systèmes politiques et partisans dans les principales démocraties ; la présentation des stratégies de persuasion électorale ; les mesures de l’opinion publique ; le e-marketing politique ; les politiques énergétiques européennes. Rédigé par des enseignants-chercheurs spécialistes du domaine, ce livre allie pédagogie et académisme. Il représente un décryptage indispensable du monde politique à l’usage de tout communicant, voire de tout citoyen.
Political Communication
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Author : Aeron Davis
language : en
Publisher: John Wiley & Sons
Release Date : 2023-11-28
Political Communication written by Aeron Davis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-28 with Political Science categories.
We are living in a period of great uncertainty. The rise of extreme populists, economic shocks and rising international tensions is not only causing turmoil but is also a sign that many long-predicted tipping points in media and politics have now been reached. Such changes have worrying implications for democracies everywhere. This second edition of Political Communication bridges old and new to map the political and cultural shifts and analyse what they mean for our ageing democracies. With new sections and revisions to all chapters, the book continues both to introduce and challenge the established literature. It revisits key questions such as: Why are polarized electorates no longer prepared to support established political parties? Why are large parts of the legacy media either dying or dismissed as 'fake news'? And why do some democratic leaders look more like dictators? In this fully updated edition, there is greater focus on digital developments, and it is enriched with new global comparisons and useful ancillary material. Political Communication: An Introduction for Crisis Times will appeal to advanced students and scholars of political communication, as well as anyone trying to understand the precarious state of today's media and political landscape.