Introduction To E Commerce And Internet Marketing
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E Marketing
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Author : PRABHU TL
language : en
Publisher: NestFame Creations Pvt Ltd.
Release Date :
E Marketing written by PRABHU TL and has been published by NestFame Creations Pvt Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Embark on a transformative journey into the world of digital marketing with "Digital Mastery: Navigating E-Marketing for Modern Success." This comprehensive guide takes you deep into the realm of online marketing, unveiling strategies and insights to harness the power of digital platforms. Whether you're a marketing professional, entrepreneur, or aspiring influencer, this book is your compass to mastering the art of e-marketing. Unveiling Online Influence: Immerse yourself in the dynamic realm of e-marketing as this book provides a roadmap to understanding the intricacies of promoting and engaging audiences in the digital landscape. From leveraging social media for brand visibility to optimizing search engine strategies for online discoverability, from crafting compelling content to harnessing the potential of data analytics, this guide equips you with the tools to excel in the ever-evolving world of e-marketing. Key Topics Explored: Social Media Strategies: Discover the essentials of building a strong online presence and engaging with audiences across social platforms. Search Engine Optimization (SEO): Learn about optimizing your online content for search engines and driving organic traffic. Content Creation and Curation: Understand how to create valuable and shareable content that resonates with your target audience. Data-Driven Marketing: Explore the role of data analytics in understanding customer behavior and refining marketing strategies. Influencer Marketing: Navigate the world of influencer collaborations and harness the power of online personalities to boost brand awareness. Target Audience: "Digital Mastery" caters to marketing professionals, business owners, content creators, students, and anyone eager to excel in the field of e-marketing. Whether you're crafting compelling online campaigns, optimizing your digital presence, or leveraging data insights for strategic marketing decisions, this book empowers you to navigate the intricacies of e-marketing. Unique Selling Points: Real-Life E-Marketing Scenarios: Engage with practical examples from diverse industries that showcase successful e-marketing strategies. Practical Tools and Insights: Provide actionable insights, case studies, and advanced tools for optimizing digital marketing efforts. Data-Driven Decision Making: Address the importance of data analytics in making informed marketing choices. Influencer Collaboration: Showcase how influencer marketing can amplify brand visibility and engagement. Master the Digital Landscape: "E - MARKETING" transcends ordinary marketing literature—it's a transformative guide that celebrates the art of understanding, navigating, and mastering the complexities of e-marketing. Whether you're boosting brand visibility, engaging online audiences, or refining data-driven strategies, this book is your compass to mastering the art of digital marketing. Secure your copy of "E - MARKETING" and embark on a journey of navigating e-marketing for modern success.
Introduction To E Commerce And Internet Marketing
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Author : O. A. Frederick
language : en
Publisher:
Release Date : 2018-01-25
Introduction To E Commerce And Internet Marketing written by O. A. Frederick and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-25 with categories.
The internet is the biggest marketplace in the world. With over three billion active users, no other market comes close. Uniquely, the internet is also the greatest marketing tool the world has ever seen. With the ability to reach, track and interact with all users instantly and in real time, no other media comes close. On the internet are two billion credit card carrying surfers, buying and transacting one thing or the other, that form a great customer base for resourceful individuals and businesses to take advantage of. Successful tapping of this customer base have made individual internet marketers as well as corporate internet companies major players in their respective nations and on the world economic stage at large.A major part of this group is an army of internet marketers: 'vendors', 'affiliates' and 'net-prenuers', who though are not as big as their Google or Yahoo co-players(yet), are making good sums of money daily off the web. What exactly do they do? How do they do it? Where do they apply it? The answer is simple: internet marketing and e-commerce! Unknown to most web users, many people have been using internet marketing and e-commerce to make money, become rich and better their lives. It has not caught on widely because for one, it is rarely taught even in computer schools. Again, some who have the knowledge guard it jealously as trade secrets. The few who chose to share the knowledge often charge fees beyond the reach of ordinary people. But not anymore, sharing this knowledge with you and showing you how can go about it is what this book is all about. "Introduction To eCommerce & Internet Marketing" is a book that simply, but systematically and methodically introduces and guide you into a world you may have been taking for granted. Or a world you may have been looking for, as the case may be. You are welcome
E Commerce
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Author : Amir Manzoor
language : en
Publisher: Amir Manzoor
Release Date : 2010
E Commerce written by Amir Manzoor and has been published by Amir Manzoor this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
Introduction To E Commerce
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Author : Jeffrey F. Rayport
language : en
Publisher: Irwin/McGraw-Hill
Release Date : 2002
Introduction To E Commerce written by Jeffrey F. Rayport and has been published by Irwin/McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Upper-level Undergraduate, MBA, and Executive MBA courses on Introduction to E-Commerce. This book is written for present and future practitioners who need a solid foundation in all aspects of conducting business in the New Economy. The authors focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. The authors present a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of New Economy strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.
Starting An Online Business And Internet Marketing 2022
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Author : S. K. Holder
language : en
Publisher: S. K. Holder
Release Date : 2022-01-23
Starting An Online Business And Internet Marketing 2022 written by S. K. Holder and has been published by S. K. Holder this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-23 with Business & Economics categories.
Guide to Setting up an E-Commerce Website, SEO, and Digital Marketing Strategies 2022 • How to set up an e-Commerce website • Website configuration and management for Google search engine optimization (SEO) • Driving more traffic through social media and other digital marketing techniques • Measuring performance with Google Analytics • Running pay-per-click advertising campaigns • E-Commerce business models, including dropshipping and the sale of digital products. • Passive income ideas, such as affiliate marketing and Google AdSense • The elements of good web design Who is the Book for? This book is intended for small businesses, start-ups and individual entrepreneurs who want to manage their own online business effectively for Google search engine optimization, to familiarize themselves with common content management system (CMS) features, track their business metrics, and manage their digital marketing and pay-per-click campaigns. What Topics are Covered in this Book and Where Should I Start? The topics in this book involve managing your website on the client - that is from the administration dashboard of your content management system (CMS). It also offers advice for small changes you might want to make to the code files. You will learn to write the sort of content that generates shares and follows, how to work with influencers, grow your brand, retain your followers, write great captions and titles, integrate your social media accounts with your blog, understand the psychology that drives online engagement, and much more. In addition, you will learn about some of the more popular e-commerce business models, as well as social media marketing, managing pay-per-click (PPC) advertising campaigns with Google Ads and Facebook. We will take a look at social media marketing best practices, pros and cons for the most popular platforms: Instagram, TikTok, Facebook, Pinterest, LinkedIn, YouTube, Reddit, and Twitter. In terms of SEO, we will focus on optimizing for Google's search engine. We will also discuss how to set up and add products to an online shop and cover some common technical issues. You will often hear digital marketing specialists say that there is no proven method for online success. It is easy to get caught in a frenzy of trying every single marketing strategy out there, in the hope that it will catapult your business to instant success. What often happens is that you cannot see the results of your digital labour or anyone else's because you do not know enough about what's under the hood, or how to track your website's performance. As a result, you waste time and money. This is your business. Do not be ignorant. You will need to teach yourself about the digital landscape before launching any online business. I am not saying you need a diploma, but you should understand the fundamentals.
Digital Marketing
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Author : Dr. K.G. Raja Sabarish Babu
language : en
Publisher: Sultan Chand & Sons
Release Date : 2023-09-15
Digital Marketing written by Dr. K.G. Raja Sabarish Babu and has been published by Sultan Chand & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-15 with Business & Economics categories.
The Book answers what is e-commerce and its transaction models. It explains on digital marketing concepts, its needs. It outlines about POEM framework and ASCOR framework which is the backbone for the entire ecosystem of digital marketing activities and concepts. It explains why display advertising or mobile marketing is not enough and it explains the importance of content marketing, social media marketing and search engine marketing. This book covers LinkedIn and Facebook marketing and also helps the managers to know about the process of running campaigns, choosing the target audience and also helps in optimizing the campaign. It exposes students to various tools which can be used for implementing marketing strategy. This book focuses and covers the syllabus of major universities in India and helps students to understand about the digital marketing in a simple and elegant way.
Introduction To E Commerce
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Author : Efraim Turban
language : en
Publisher:
Release Date : 2003
Introduction To E Commerce written by Efraim Turban and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
For undergraduate-level courses in Electronic Commerce. Written by an academician and a practitioner this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.
E Business Essentials
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Author : Hamed Taherdoost
language : en
Publisher: Springer Nature
Release Date : 2023-09-04
E Business Essentials written by Hamed Taherdoost and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-04 with Computers categories.
This textbook presents comprehensive treatment of the e-business environment and the tools and strategies necessary for success in the digital realm. The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory. The book focuses on the ethical and legal issues of e-business and offers practical advice for establishing and maintaining successful e-business operations. The book also discusses the challenges of keeping up with swiftly evolving technology and the ever-changing internet landscape, including online transactions, data security, and administration. The author seeks to advance e-business research and practice by providing a comprehensive and up-to-date overview of the field. The author includes case studies that span various industries and companies, from small startups to large corporations, providing readers with a diverse and practical perspective on e-business.
E Marketing Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2012-05-31
E Marketing Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-31 with Business & Economics categories.
The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Concepts And Applications Of E Business
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Author : Mr. Rohit Manglik
language : en
Publisher: EduGorilla Publication
Release Date : 2024-04-06
Concepts And Applications Of E Business written by Mr. Rohit Manglik and has been published by EduGorilla Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-06 with Business & Economics categories.
EduGorilla Publication is a trusted name in the education sector, committed to empowering learners with high-quality study materials and resources. Specializing in competitive exams and academic support, EduGorilla provides comprehensive and well-structured content tailored to meet the needs of students across various streams and levels.