Inwiefern Ist Das Label Made In Germany Im Zeitalter Der Globalisierung Noch Relevant
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Inwiefern Ist Das Label Made In Germany Im Zeitalter Der Globalisierung Noch Relevant
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Author : Ivan Konovalov
language : de
Publisher: GRIN Verlag
Release Date : 2017-08-28
Inwiefern Ist Das Label Made In Germany Im Zeitalter Der Globalisierung Noch Relevant written by Ivan Konovalov and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-28 with Business & Economics categories.
Studienarbeit aus dem Jahr 2016 im Fachbereich BWL - Allgemeines, Note: 1,3, Ostfalia Hochschule für angewandte Wissenschaften Fachhochschule Braunschweig/Wolfenbüttel , Sprache: Deutsch, Abstract: Im Rahmen dieser Arbeit wird zuerst ein Überblick über den geschichtlichen Hintergrund, die Entstehung und den Bedeutungswandel der Kennzeichnung „Made in Germany“ gegeben. Des Weiteren werden die Grundlagen der Produktkennzeichnung erläutert. Dabei geht man auf die rechtlichen Rahmenbedingungen und die Kennzeichnungspflichten ein. Anschließend wird die wirtschaftliche Bedeutung von „Made in Germany“ diskutiert. Am Schluss werden drei unterschiedliche Standpunkte zu den möglichen Zukunftsentwicklungen von diesem Qualitätssiegel vorgestellt. Viele stellen sich heutzutage die Frage, ob „Made in Germany“ noch ein Top-Label ist? Was ist diese Kennzeichnung noch wert? Der VW-Skandal führt erneut zur diesen Diskussionen. In den Medien berichtet man von einem Imageverlust für die gesamte deutsche Wirtschaft. Insbesondere die Automobilindustrie, die einst ein Sinnbild der herausragenden deutschen Ingenieurkunst und hoher Qualität symbolisierte, leistete einen schweren Fehler, dessen Folgen noch nicht absehbar sind. Die Geschichte zeigt jedoch, dass auch frühere Pannen den Gütesiegel „Made in Germany“ nicht grundlegend ins schlechte Licht gerückt haben und auch solche Skandale mit den Jahren in Vergessenheit geraten. Qualität ist der entscheidende Erfolgsfaktor für den internationalen wirtschaftlichen Erfolg deutscher Unternehmen. „Made in Germany“ gilt nach wie vor als Zeichen für Qualität. Im Inland schätzen die Menschen jedoch das Label weniger stark ein. Kennzeichnung „Made in Germany“ hat zwei wesentliche Funktionen. Zum einen sind im Zeitalter der Globalisierung die korrekten Angaben der Warenherkunft sehr wichtig, um z.B. Zölle zu bestimmen oder dem Verbraucher zusätzliche Information zu geben. Zum anderen übt es eine besondere Werbekraft auf den Verbraucher aus. Die höhere Preisbereitschaft für ein „Made in Germany“ Produkt wird bis auf 10% geschätzt.
Marketing Across Cultures
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Author : Jean-Claude Usunier
language : en
Publisher: Pearson Education
Release Date : 2005
Marketing Across Cultures written by Jean-Claude Usunier and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific understanding of markets and consumers, it is a welcome resource for teaching students who can either relate it to their own intercultural experiences or who have never had intercultural experiences themselves." Guliz Ger, Professor of Marketing, Faculty of Business Administration, Bilkent University, Turkey International marketing relationships have to be built on solid foundations. Transaction costs in international trade are high--only a stable and firmly established link between business people can enable them to overcome disagreements and conflicts of interest. "Marketing Across Cultures, 4e" uses a successful two-stage cultural approach to explore International Marketing. - A cross-cultural approach which compares marketing systems and local commercial customs in various countries - An inter-cultural approach which studies the interaction between business peoples of different national cultures "I used "Marketing Across Cultures" in courses in five different countries with students from more than 35 nations. The book provides a stimulating view on international marketing issues and at the same time allows in an excellent way to sensitize and train students for intercultural work, which has become the norm for most medium-sized and large companies." Prof. Dr. Hartmut H. Holzmuller., Chair of Marketing Universityof Dortmund, Germany Invaluable to all undergraduate, postgraduate and MBA students studying International Marketing and for marketing practitioners who wish to improve their cultural awareness, "Marketing Across Cultures, 4e" is essential reading. New to This Edition! Rewritten extensively in an effort to make the book as accessible as possible, co-author Julie Lee from Australia helps bring a Euro-Australasian perspective to the table. New materials includes: - The internet revolution and its impact on international marketing - Additional web references that allow in-depth and updated access to cultural and business information - New cases with web-based references, including Muslim Cola (Chapter 6), Bollywood (Chapter 8), BrandUSA: Selling Uncle Sam Like Uncle Ben's? (Chapter 14) and more! To access the robust web materials go to: www.booksites.net/usunier. Jean-Claude Usunier is a professor of Marketing and International Business at the University of Lausanne - Graduate School of Commerce (HEC) and at the University Louis-Pasteur (Strasbourg, France). Julie Lee is a Senior Lecturer in Marketing at the Graduate School of Management, University of Western Australia.
A New German Idealism
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Author : Adrian Johnston
language : en
Publisher: Columbia University Press
Release Date : 2018-05-01
A New German Idealism written by Adrian Johnston and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-01 with Philosophy categories.
In 2012, philosopher and public intellectual Slavoj Žižek published what arguably is his magnum opus, the one-thousand-page tome Less Than Nothing: Hegel and the Shadow of Dialectical Materialism. A sizable sequel appeared in 2014, Absolute Recoil: Towards a New Foundation of Dialectical Materialism. In these two books, Žižek returns to the German idealist G. W. F. Hegel in order to forge a new materialism for the twenty-first century. Žižek’s reinvention of Hegelian dialectics explores perennial and contemporary concerns: humanity’s relations with nature, the place of human freedom, the limits of rationality, the roles of spirituality and religion, and the prospects for radical sociopolitical change. In A New German Idealism, Adrian Johnston offers a first-of-its-kind sustained critical response to Less Than Nothing and Absolute Recoil. Johnston, a leading authority on and interlocutor of Žižek, assesses the recent return to Hegel against the backdrop of Kantian and post-Kantian German idealism. He also presents alternate reconstructions of Hegel’s positions that differ in important respects from Žižek’s version of dialectical materialism. In particular, Johnston criticizes Žižek’s deviations from the secular naturalism and Enlightenment optimism of his chosen sources of inspiration: not only Hegel, but Karl Marx and Sigmund Freud too. In response, Johnston develops what he calls transcendental materialism, an antireductive and leftist materialism capable of preserving and advancing the core legacies of the Hegelian, Marxian, and Freudian traditions central to Žižek.
Boundless Cyber World
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Author : Nadia Kutscher
language : de
Publisher: Springer-Verlag
Release Date : 2007-07-12
Boundless Cyber World written by Nadia Kutscher and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-12 with Education categories.
Welche Bedeutung haben technische Ausstattung und soziale Zugangsorte für die Teilhabe im virtuellen Raum? Welchen Einfluss haben soziale Rahmenbedingungen auf Nutzungsdifferenzen und welche Ausprägungen finden sich in dieser Hinsicht bei Jugendlichen? In der Beantwortung dieser neuen Fragestellungen führt der Band international herausragende ExpertInnen aus verschiedenen Disziplinen zusammen. Zentrale Fragen der Bildungsteilhabe in der Informations- und Wissensgesellschaft gerade für die nachwachsende Generation, die häufig als DIE Mediengeneration schlechthin gilt, werden im Zusammenhang mit der Problematik der digitalen Spaltung thematisiert und systematisiert. Die erstmalige Zusammenführung dieser unterschiedlichen Blickwinkel führt zu neuen Erkenntnissen über die Bildungsherausforderungen des Internet.
Slavecity
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Author : Joep van Lieshout
language : en
Publisher:
Release Date : 2008
Slavecity written by Joep van Lieshout and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Women in art categories.
the albion gallery, london presents a large show of ink on canvas drawings made by joep van lieshout, the founder of atelier van lieshout, along with several large models, made by atelier van lieshout. the show is all about life and work in slavecity, a dystopian metropolis. joep van lieshout has been developing this project since 2005.together with the exhibition a publication of new and recent drawings of joep van lieshout will be presented. it is the first publication of drawings of joep van lieshout (19 color and 64 b&w illustrations). the book features a conversation between joep van lieshout and winy maas, architect and one of the founders of architect office MVRDV, based in rotterdam.
The Extreme Right In Western Europe
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Author : Elisabeth Carter
language : en
Publisher: Manchester University Press
Release Date : 2005-10-07
The Extreme Right In Western Europe written by Elisabeth Carter and has been published by Manchester University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10-07 with Political Science categories.
This book examines the reasons behind the variation in the electoral fortunes of the West European parties of the extreme Right in the period since the late 1970s. It proposes a number of different explanations as to why certain parties of the extreme Right have performed better than others at the polls and it investigates each of these different explanations systematically and in depth.
Greentech Made In Germany
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Author : Germany. Bundesministerium für Umwelt, Naturschutz und Reaktorsicherheit
language : en
Publisher:
Release Date : 2007
Greentech Made In Germany written by Germany. Bundesministerium für Umwelt, Naturschutz und Reaktorsicherheit and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Energy industries categories.
Red Love
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Author : Maxim Leo
language : en
Publisher: Pushkin Press
Release Date : 2013-09-12
Red Love written by Maxim Leo and has been published by Pushkin Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-12 with Biography & Autobiography categories.
Winner of the European Book Prize "The East isn't far away at all. It clings to me, it goes with me everywhere. It's like a big family that you can't shake off ..." "Tender, acute and utterly absorbing" Anna Funder, author of Stasiland "A wry and unheroic witness... an unofficial history of a country that no longer exists" Julian Barnes Growing up in East Berlin, Maxim Leo knew not to ask questions. All he knew was that his rebellious parents, Wolf and Anne, with their dyed hair, leather jackets and insistence he call them by their first names, were a bit embarrassing. That there were some places you couldn't play; certain things you didn't say. Now, married with two children and the Wall a distant memory, Maxim decides to find the answers to the questions he couldn't ask. Why did his parents, once passionately in love, grow apart? Why did his father become so angry, and his mother quit her career in journalism? And why did his grandfather Gerhard, the Socialist war hero, turn into a stranger? The story he unearths is, like his country's past, one of hopes, lies, cruelties, betrayals but also love. In Red Love he captures, with warmth and unflinching honesty, why so many dreamed the GDR would be a new world and why, in the end, it fell apart. "Tender, acute and utterly absorbing. In fine portraits of his family members Leo takes us through three generations of his family, showing how they adopt, reject and survive the fierce, uplifting and ultimately catastrophic ideologies of 20th-century Europe. We are taken on an intimate journey from the exhilaration and extreme courage of the French Resistance to the uncomfortable moral accommodations of passive resistance in the GDR. "He describes these 'ordinary lies' and contradictions, and the way human beings have to negotiate their way through them, with great clarity, humour and truthfulness, for which the jury of the European Book Prize is delighted to honour Red Love . His personal memoir serves as an unofficial history of a country that no longer exists... He is a wry and unheroic witness to the distorting impact - sometimes frightening, sometimes merely absurd - that ideology has upon the daily life of the individual: citizens only allowed to dance in couples, journalists unable to mention car tyres or washing machines for reasons of state." Julian Barnes, European Book Prize With wonderful insight Leo shows how the human need to believe and to belong to a cause greater than ourselves can inspire a person to acts of heroism, but can then ossify into loyalty to a cause that long ago betrayed its people." Anna Funder, author of Stasiland "Heartbreaking... This very personal account allows us to better understand the reality of a kafkaesque regime, and the blindness of its elite that allowed it to survive for so long." La Tribune "The great charm of this book, about the gradual disintegration of the GDR, lies in the level-headed but loving attitude with which it investigates the interweaving of the private and political [in Communist East Germany], revisiting a child's-eye view of the era." Frankfurter Allgemeine Zeitung "A crucial book ... poignant ... a tragedy reminiscent of the great narrative poets, Dostoevsky or Koestler. Maxim Leo has earned his place alongside them." Sud Ouest "A lyrical story about a family in a divided city" Hamburger Abendblatt Maxim Leo was born in 1970 in East Berlin. He studied Political Science at the Free University in Berlin and at the Institut d'Etudes Politiques de Paris. Since 1997 he is Editor of the Berliner Zeitung . In 2002 he was nominated for the Egon-Erwin-Kisch Prize, and in the same year won the German-French Journalism Prize. He won the Theodor Wolff Prize in 2006. He lives in Berlin.
The Communicative Construction Of Reality
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Author : Hubert Knoblauch
language : en
Publisher: Routledge
Release Date : 2019-12-06
The Communicative Construction Of Reality written by Hubert Knoblauch and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-06 with Social Science categories.
This volume advocates a shift from the social constructivism found in the work of Thomas Luckmann and Peter Berger, to a communicative constructivism that acknowledges communication as an embodied form of action in its own right, according to which social actors, in engaging in communicative action, construct a material social reality that guides, delimits, and enables actions. A study of the importance of understanding the role of communication in an age in which digitization and mediatization have extended the reach of communication to a global level and brought about the emergence of the communication society, The Communicative Construction of Reality shows how communication society does not merely replace modern society and its hierarchical institutions, but complements it in a manner that continually results in conflicts leading to the refiguration of society. As such, it will appeal to scholars of sociology with interests in the sociology of knowledge, communication, and social theory.
Strafzumessung
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Author : Kai Ambos
language : en
Publisher: Göttingen University Press
Release Date : 2020
Strafzumessung written by Kai Ambos and has been published by Göttingen University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
In September 2018 the criminal law section of the 72nd Deutscher Juristentag (DJT, “German Assembly of Jurists”) debated the question “Sentencing Guidelines vs. Free Judicial Discretion – Is German Sentencing Law in Need of Reform?” Despite the expert opinion provided by Johannes Kaspar and the accompanying scholarly commentaries, ensuing proposals for fundamental reform met with rejection. The comparative perspective was limited to the US Federal sentencing guidelines. The intention of this volume is therefore, on the one hand, to draw a more nuanced picture of Anglo-American sentencing law focusing on three legal systems (England/Wales, USA and Canada) accompanied by commentaries from a German perspective; on the other hand, we want to make the German perspective (better) known within the Anglo-American legal world by reproducing important DJT documents in English language. To ensure the widest possible distribution we opted for a bilingual open access publication.