Islamic Perspectives On Marketing And Consumer Behavior Planning Implementation And Control
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Islamic Perspectives On Marketing And Consumer Behavior Planning Implementation And Control
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Author : Rishi, Bikramjit
language : en
Publisher: IGI Global
Release Date : 2015-02-28
Islamic Perspectives On Marketing And Consumer Behavior Planning Implementation And Control written by Rishi, Bikramjit and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-28 with Business & Economics categories.
In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.
Islamic Perspectives On Marketing And Consumer Behavior Planning Implementation And Control
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Author :
language : en
Publisher:
Release Date : 2015
Islamic Perspectives On Marketing And Consumer Behavior Planning Implementation And Control written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Islam Marketing And Consumption
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Author : Aliakbar Jafari
language : en
Publisher: Routledge
Release Date : 2016-01-13
Islam Marketing And Consumption written by Aliakbar Jafari and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-13 with Business & Economics categories.
In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets. This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, and provide a series of critical insights on how, if and why Islam matters to marketing theory and practice. It questions the existing assumptions and polarising discussions which underpin the portrayal of Islam as the ‘other’ of Modernity, while acknowledging that Muslims themselves are partially responsible for creating stereotyped representations of Islam and ‘the Muslim’. This wide-ranging and insightful collection will advance emerging critical perspectives, and provide new insights that will influence the generation and application of knowledge in the context of Muslim societies. It will open up fresh conversations for scholars in marketing as well as the broader humanities and social sciences.
Advertising In Mena Goes Digital
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Author : Ilhem Allagui
language : en
Publisher: Routledge
Release Date : 2019-03-29
Advertising In Mena Goes Digital written by Ilhem Allagui and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-29 with Social Science categories.
An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in the Middle East and North Africa, through information and communication technologies, social media and mobile, have shaped creative advertising solutions. Through key case studies of marketing in the pan-Arab market from regional and global brands as Procter & Gamble, Olay, Vimto, and MTV Arabia, the book sheds light on the intricate relationship between technological and societal development and advertising practice. It examines cultural constituents such as humor, religion and gender, political advertising driven by the new wave of democracy in the region and digital activism, technological and digital transformations and the economic ways advertising support new media start-ups. Supported by examples and campaigns, the book discusses the way global or regional brands standardized or localized their messaging while adopting international techniques but market-oriented solutions. The book will key reading for scholars and students in advertising, marketing, business, journalism, cultural studies and media in addition to Middle East Studies. It is also an essential text for media and marketing communication industry professionals, and will appeal to those interested in the global-local dichotomy and promotional communications.
Research On Islamic Business Concepts
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Author : Veland Ramadani
language : en
Publisher: Springer Nature
Release Date : 2023-01-01
Research On Islamic Business Concepts written by Veland Ramadani and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-01 with Business & Economics categories.
This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy. This book is helpful for researchers interested in the specialties of the topic and also for business consultants who wish to have an in-depth understanding of doing business in Islam-oriented regions.
Global Observations Of The Influence Of Culture On Consumer Buying Behavior
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Author : Sarma, Sarmistha
language : en
Publisher: IGI Global
Release Date : 2017-07-13
Global Observations Of The Influence Of Culture On Consumer Buying Behavior written by Sarma, Sarmistha and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-13 with Business & Economics categories.
Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.
Research On Islamic Business Concepts
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Author : Veland Ramadani
language : en
Publisher: Springer Nature
Release Date : 2023-11-16
Research On Islamic Business Concepts written by Veland Ramadani and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-16 with Business & Economics categories.
This proceedings volume presents selected chapters from the 13th Global Islamic Marketing Conference, featuring contributions from renowned experts from around the world. The chapters offer an up-to-date overview of research and insights into Islamic business practices, with a specific focus on Islamic marketing and entrepreneurship strategies. Authored by experts hailing from diverse countries such as Malaysia, Indonesia, India, Pakistan, United Arab Emirates, Jordan, and Morocco, the chapters collectively provide a comprehensive understanding of the subject matter. Covering a wide range of topics including understanding Muslim consumer behavior and marketing, halal tourism and healthcare, entrepreneurship and business in Muslim societies, women empowerment and entrepreneurship, Islamic ethics and values in organizations, psychological factors and social issues, technology and future trends, and social and labor issues in Muslim societies, this book encompasses a global perspective on the subject matter. With the expertise and diverse backgrounds of the contributing authors, this book serves as an invaluable resource for researchers interested in delving into the intricacies of Islamic business practices. It also offers valuable insights and practical implications for business consultants seeking a deep understanding of conducting business in Islam-oriented regions. The collective knowledge and experiences shared by these renowned experts contribute to a comprehensive exploration of the topic, making this volume a significant contribution to the field of Islamic marketing and business studies.
Strategic Islamic Marketing
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Author : Baker Ahmad Alserhan
language : en
Publisher: Springer Nature
Release Date : 2022-06-28
Strategic Islamic Marketing written by Baker Ahmad Alserhan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-28 with Business & Economics categories.
Marketing in the emerging Islamic markets is a challenging business function since international companies must contend with unfamiliar customs, cultural differences, and legal challenges. This book provides marketers who want to reach this emerging and very lucrative consumer base with essential, research-based insights on these aspects and how to deal with them. This book redefines marketing practice and conduct and challenges conventional marketing wisdom by introducing a religious-based ethical framework to the practice of marketing. The framework opens a whole new array of marketing opportunities and describes the behavior of the consumer, community, and companies using a different approach than conventional marketing thought.
Strategies And Applications Of Islamic Entrepreneurship
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Author : Rafiki, Ahmad
language : en
Publisher: IGI Global
Release Date : 2023-09-25
Strategies And Applications Of Islamic Entrepreneurship written by Rafiki, Ahmad and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-25 with Social Science categories.
As many countries are now looking for alternative ways of doing business with a focus on preserving ethics, morals, and values, it is important to understand and consider Islamic business. Islamic business, management, and entrepreneurship are topics that are discussed by many scholars; however, researchers in some countries have yet to comprehensively understand and implement current models, strategies, and applications. Strategies and Applications of Islamic Entrepreneurship considers all aspects of Islamic business, management, and entrepreneurship. The book also provides the best practices and challenges of implementing Islamic business models. Covering key topics such as Islamic marketing, Islamic business environments, and Muslim countries, this premier reference source is ideal for managers, business owners, policymakers, industry professionals, researchers, academicians, scholars, instructors, and students.
Islamic Online Business
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Author : SRP
language : en
Publisher: SR PUBLISHER
Release Date : 2023-12-11
Islamic Online Business written by SRP and has been published by SR PUBLISHER this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-11 with Business & Economics categories.
Delve into the dynamic world of ''Islamic Online Business'' with 'Ethics, E-commerce, and International Trade' by SRP. This insightful book navigates the intersection of ethical principles and the ever-evolving landscape of digital commerce. Explore the profound connections between Islamic values and successful international trade, providing a comprehensive guide for entrepreneurs and business enthusiasts. SRP skillfully weaves together the threads of ethics, e-commerce, and global trade, offering a compelling narrative that resonates with both seasoned professionals and those embarking on the exciting journey of online business in the Islamic context. Uncover the keys to ethical business practices and strategic international trade, making this book an indispensable resource for anyone committed to thriving in the Islamic online business sphere.