Issues In Business And Industrial Marketing 2011 Edition
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Issues In Business And Industrial Marketing 2011 Edition
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Author :
language : en
Publisher: ScholarlyEditions
Release Date : 2012-01-09
Issues In Business And Industrial Marketing 2011 Edition written by and has been published by ScholarlyEditions this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-09 with Business & Economics categories.
Issues in Business and Industrial Marketing: 2011 Edition is a ScholarlyBrief™ that delivers timely, authoritative, comprehensive, and specialized information about Business and Industrial Marketing in a concise format. The editors have built Issues in Business and Industrial Marketing: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Business and Industrial Marketing in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Business and Industrial Marketing: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
Issues In Industrial Marketing
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Author : Robert E. Spekman
language : en
Publisher:
Release Date :
Issues In Industrial Marketing written by Robert E. Spekman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Issues In Industrial Marketing
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Author : John Newall
language : en
Publisher:
Release Date : 1977
Issues In Industrial Marketing written by John Newall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Manufactures categories.
Industrial Marketing
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Author : Thomas Fotiadis
language : en
Publisher: Sage Publications Limited
Release Date : 2022-11-05
Industrial Marketing written by Thomas Fotiadis and has been published by Sage Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-05 with categories.
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.
Industrial Marketing
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Author : E. Raymond Corey
language : en
Publisher:
Release Date : 1976
Industrial Marketing written by E. Raymond Corey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Industrial marketing categories.
The Marketing Challenge For Industrial Companies
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Author : Claudio A. Saavedra
language : en
Publisher: Springer
Release Date : 2016-04-29
The Marketing Challenge For Industrial Companies written by Claudio A. Saavedra and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-29 with Business & Economics categories.
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Contemporary Issues In Marketing
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Author : Ayantunji Gbadamosi
language : en
Publisher: SAGE
Release Date : 2019-09-02
Contemporary Issues In Marketing written by Ayantunji Gbadamosi and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-02 with Business & Economics categories.
Contemporary Issues in Marketing brings together theory and practitioners′ perspectives to present a coherent understanding of topical issues in marketing.
Industrial Marketing Management
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Author : Michael D. Hutt
language : en
Publisher: Chicago ; Montréal : The Dryden Press
Release Date : 1981
Industrial Marketing Management written by Michael D. Hutt and has been published by Chicago ; Montréal : The Dryden Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Business & Economics categories.
Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.
Industrial Marketing Research Rle Marketing
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Author : Nicholas Stacey
language : en
Publisher: Routledge
Release Date : 2014-09-15
Industrial Marketing Research Rle Marketing written by Nicholas Stacey and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Business & Economics categories.
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
Industrial Marketing
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Author : Robert R. Reeder
language : en
Publisher: Prentice Hall
Release Date : 1987
Industrial Marketing written by Robert R. Reeder and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.