Jewish Mad Men
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Jewish Mad Men
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Author : Kerri P. Steinberg
language : en
Publisher: Rutgers University Press
Release Date : 2015-02-16
Jewish Mad Men written by Kerri P. Steinberg and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-16 with Business & Economics categories.
It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns—from Levy’s Rye Bread (“You don’t have to be Jewish to love Levy’s”) to Hebrew National hot dogs (“We answer to a higher authority”)—Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising—like Albert Lasker and Bill Bernbach—and lesser known “Mad Men” like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States.
End Of An Era
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Author : James J. O'Meara
language : en
Publisher:
Release Date : 2015-08-19
End Of An Era written by James J. O'Meara and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-19 with Performing Arts categories.
AMC's Mad Men (2007-2015) was an instant hit, winning fifteen Golden Globes and four Emmys and "redefining television." Already a slew of books have appeared to examine its cultural impact. Now comes The End of an Era: Mad Men and the Ordeal of Civility, bringing to the discussion a unique perspective: race realist and Traditionalist. Drawing in equal measure from Kevin MacDonald and Rene Guenon, and able to marshal a stunning array of pop culture reference points, James J. O'Meara -- himself a child of the '60s and a product of America's long-dead industrial heartland -- examines the hidden agendas and social implications of the Mad Men phenomenon. At its center is a bravura, two-part essay analyzing the disintegration of the Sterling Cooper Draper Pryce agency as symbolic reenactment of the archetypal struggle of the Aryan and the Judaic for control of Western civilization. From the culture-creating powers of the three-button suit, to the dissolution of the Aryan Ego in the hot tubs of Esalen, The End of An Era delivers one stunning insight after another. You'll never watch a rerun of Mad Men the same way you did the first time. "James O'Meara is a cultural alchemist scrying the flickering images of TV series and old films for signs of perennial wisdom lying dormant at the heart of postmodernity. In End of an Era he focuses on the TV show Mad Men and reveals Traditional archetypes at war with Judaic crypsis for the soul of the series."-Christopher Pankhurst, author of Numinous Machines "This short collection of essays is an invigorating romp through contemporary American culture, such as it is. James J. O'Meara's concept of 'Judaic inversion' unlocks the mystery of why so much Hollywood and television fare is what it is: the recurring Jewish desire to exact revenge on a WASP society that (allegedly) excluded Jews. John Murray Cuddihy (The Ordeal of Civility) would surely approve of O'Meara's readings of the hit TV series Mad Men. As O'Meara writes, 'Don Draper is really Dick Whitman (= white man), guilty of desertion and manslaughter, both capital crimes. After all, we all know every successful WASP is a big old phony, right?' Understanding this spirited book will help you understand the mentality of the hostile elite that has been corrupting our culture for generations. And understanding is a critical step in trying to take back our own culture."-Edmund Connelly "James J. O'Meara brings his 'paranoiac-critical method' to bear upon the singular TV drama Mad Men, and the reader emerges with fresh insight on this iconically ironic pop-culture phenomenon."-Andy Nowicki, author of Lost Violent Souls "James J. O'Meara's ingenious and mutually illuminating juxtapositions of popular culture and arcane theory (in this case Mad Men and Traditionalist wisdom) bring to mind a thinker with a very different worldview, namely Slavoj i ek, author of such books as Enjoy Your Symptom!: Jacques Lacan in Hollywood and Out. James J. O'Meara is the Slavoj i ek of the Alternative Right."-Greg Johnson, author of New Right vs. Old Right"
Jewish Mad Men
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Author : Kerri P. Steinberg
language : en
Publisher: Rutgers University Press
Release Date : 2015-02-16
Jewish Mad Men written by Kerri P. Steinberg and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-16 with Social Science categories.
It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns—from Levy’s Rye Bread (“You don’t have to be Jewish to love Levy’s”) to Hebrew National hot dogs (“We answer to a higher authority”)—Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising—like Albert Lasker and Bill Bernbach—and lesser known “Mad Men” like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States.
Mad Men Mad World
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Author : Lauren M. E. Goodlad
language : en
Publisher: Duke University Press
Release Date : 2013-03-11
Mad Men Mad World written by Lauren M. E. Goodlad and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-11 with Performing Arts categories.
Since the show's debut in 2007, Mad Men has invited viewers to immerse themselves in the lush period settings, ruthless Madison Avenue advertising culture, and arresting characters at the center of its 1960s fictional world. Mad Men, Mad World is a comprehensive analysis of this groundbreaking TV series. Scholars from across the humanities consider the AMC drama from a fascinating array of perspectives, including fashion, history, architecture, civil rights, feminism, consumerism, art, cinema, and the serial format, as well as through theoretical frames such as critical race theory, gender, queer theory, global studies, and psychoanalysis. In the introduction, the editors explore the show's popularity; its controversial representations of race, class, and gender; its powerful influence on aesthetics and style; and its unique use of period historicism and advertising as a way of speaking to our neoliberal moment. Mad Men, Mad World also includes an interview with Phil Abraham, an award-winning Mad Men director and cinematographer. Taken together, the essays demonstrate that understanding Mad Men means engaging the show not only as a reflection of the 1960s but also as a commentary on the present day. Contributors. Michael Bérubé, Alexander Doty, Lauren M. E. Goodlad, Jim Hansen, Dianne Harris, Lynne Joyrich, Lilya Kaganovsky, Clarence Lang, Caroline Levine, Kent Ono, Dana Polan, Leslie Reagan, Mabel Rosenheck, Robert A. Rushing, Irene Small, Michael Szalay, Jeremy Varon
Mad Men On The Couch
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Author : Dr. Stephanie Newman
language : en
Publisher: St. Martin's Griffin
Release Date : 2012-02-28
Mad Men On The Couch written by Dr. Stephanie Newman and has been published by St. Martin's Griffin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-28 with Performing Arts categories.
Mad Men has captured the imaginations of millions of viewers, winning fifteen golden globes and four Emmys. Perhaps more than the gorgeously stylized visuals and impeccably re-created history, it's the show's richly drawn characters stumbling through their personal and professional lives that get under our skin and keep us invested. In Mad Men on the Couch, Dr. Stephanie Newman analyzes the show's primary characters through the lens of modern psychology. Lending her trained professional eye, she poses and expertly answers pressing questions such as: Why does Don constantly sabotage himself? Why is Betty such a cold mother and desperately unhappy housewife? (Hint: It's not just because her "people are Nordic.") Why does Pete prevail in adversity when Roger crumbles? Why is Peggy able to rise profesionally in the male jungle of Madison Avenue when Joan can't? Can these characters ever really change? With critical commentary that is both entertaining and insightful, Mad Men on the Couch will provide viewers with a unique persepctive on the show.
Madmen Of History Sixth Edition
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Author : Dr. Donald D. Hook
language : en
Publisher: eBookIt.com
Release Date : 2014-12-26
Madmen Of History Sixth Edition written by Dr. Donald D. Hook and has been published by eBookIt.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-26 with History categories.
Published both by major U.S. houses as well as independently by the author, this book has been reissued at least every ten years since its initial appearance in 1976 by Jonathan David Publishers, Middle Village, NY. Its success has been remarkable, so much so, in fact, that schools and libraries have repeatedly had to reorder after their copies were stolen by patrons, students, and teachers! It continues to seem relevant to readers during all those years because society and government are always saddled with the same types depicted in this book. Teachers have frequently used this book as a supplementary text in history courses. The text is fast-moving, at times conversational, and never packed with dry dates and treaties and other aspects of history books that often turn off young readers. This is the first appearance of Madmen of History as an ebook, and the second ebook by the author. Read it chapter by chapter--there is no absolute order required--but avoid reading it at bedtime because you may not sleep well!
Mad Men And Politics
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Author : Lilly J. Goren
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2015-03-12
Mad Men And Politics written by Lilly J. Goren and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-12 with Political Science categories.
Mad Men, using the historical backdrop of the many events that came to demarcate the 1960s, has presented a beautifully-styled rendering of this tumultuous decade, while teasing out a number of themes that resonate throughout the show and connect to the contemporary discourses that dominate today's political landscape. The chapters of this book analyze the most important dimensions explored on the show, including issues around gender, race, prejudice, the family, generational change, the social movements of the 1960s, our understanding of America's place in the world, and the idea of work in the post-war period. Mad Men and Politics provides the reader with an understanding not only of the topics and issues that can be easily grasped while watching, but also contemplates our historical perspective of the 1960s as we consider it through the telescope of our current condition.
The Real Mad Men
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Author : Andrew Cracknell
language : en
Publisher: Running Press Adult
Release Date : 2012-02-28
The Real Mad Men written by Andrew Cracknell and has been published by Running Press Adult this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-28 with Business & Economics categories.
Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the '60s. AMC's award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as portrayed in the series, these creative people were the stars of the real Madison Avenue. Their innate eccentricity, vanity, and imagination meant their behavior and lifestyle was as candid and original as their advertising. They had it and they flaunted it. People like Bill Bernbach, George Lois, Ed McCabe, Mary Wells, Marion Harper, Julian Koenig, Steve Frankfurt, and Amil Gargano, and others, who in that small space, in that short time, created some of the most radical and influential advertising ever and sparked a revolution in the methods, practice, and execution of the business. Including over 100 full-color illustrations, the book details iconic campaigns such as VW, Avis, Alka Seltzer, Benson & Hedges, Polaroid, and Braniff Airways.
Mad Men Carousel
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Author : Matt Zoller Seitz
language : en
Publisher: Abrams
Release Date : 2015-11-10
Mad Men Carousel written by Matt Zoller Seitz and has been published by Abrams this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-10 with Performing Arts categories.
Mad Men Carousel is an episode-by-episode guide to all seven seasons of AMC's Mad Men. This book collects TV and movie critic Matt Zoller Seitz’s celebrated Mad Men recaps—as featured on New York magazine's Vulture blog—for the first time, including never-before-published essays on the show’s first three seasons. Seitz’s writing digs deep into the show’s themes, performances, and filmmaking, examining complex and sometimes confounding aspects of the series. The complete series—all seven seasons and ninety-two episodes—is covered. Each episode review also includes brief explanations of locations, events, consumer products, and scientific advancements that are important to the characters, such as P.J. Clarke’s restaurant and the old Penn Station; the inventions of the birth control pill, the Xerox machine, and the Apollo Lunar Module; the release of the Beatles’ Revolver and the Beach Boys’ Pet Sounds; and all the wars, protests, assassinations, and murders that cast a bloody pall over a chaotic decade. Mad Men Carousel is named after an iconic moment from the show’s first-season finale, “The Wheel,â€? wherein Don delivers an unforgettable pitch for a new slide projector that’s centered on the idea of nostalgia: “the pain from an old wound.â€? This book will soothe the most ardent Mad Men fan’s nostalgia for the show. New viewers, who will want to binge-watch their way through one of the most popular TV shows in recent memory, will discover a spoiler-friendly companion to one of the most multilayered and mercurial TV shows of all time. It's the perfect gift for Mad Men fans and obsessives. Also available from Matt Zoller Seitz: The Oliver Stone Experience, The Wes Anderson Collection: Bad Dads, The Wes Anderson Collection: The Grand Budapest Hotel, and The Wes Anderson Collection.
Mad Men
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Author : Sara MacDonald
language : en
Publisher: Lexington Books
Release Date : 2016-08-22
Mad Men written by Sara MacDonald and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-22 with Political Science categories.
For seven seasons, AMC’s Mad Men captivated audiences with the story of Don Draper, an advertising executive whose personal and professional successes and failures took viewers on a roller coaster ride through America’s tumultuous 1960s. More than just a television show about one of advertising’s “bad boys,” the series investigates the principles of the American regime, exploring whether or not the American Dream is a sustainable vision of human flourishing and happiness. This collection of essays investigates the show’s engagement with the philosophic and political foundations of American democracy.