Jiang Tan She Zhongguo De Li Shi Xuan Lan De Shi Jie Di Guo Sui Tang Shi Dai

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Jiang Tan She Zhongguo De Li Shi Xuan Lan De Shi Jie Di Guo Sui Tang Shi Dai

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Jiang Tan She Zhongguo De Li Shi San Guo Zhi De Shi Jie Hou Han San Guo Shi Dai

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Jiang Tan She Zhongguo De Li Shi Hai Yu Di Guo Ming Qing Shi Dai

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Jiang Tan She Zhongguo De Li Shi Shi Huang Di De Yi Chan Qin Han Di Guo

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Jiang Tan She Zhongguo De Li Shi Zhonghua De Beng Kui Yu Kuo Da Wei Jin Nan Bei Chao

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History Of China

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Jiang Tan She Zhongguo De Li Shi Cong Cheng Shi Guo Jia Dao Zhonghua Yin Zhou Chun Qiu Zhan Guo

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Jiang Tan She Zhongguo De Li Shi Ji Chi De Cao Yuan Zheng Fu Zhe Liao Xi Xia Jin Yuan

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Zhong Guo Tong Shi Jiang Gao

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Author : Peihao Li
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Release Date : 1983

Zhong Guo Tong Shi Jiang Gao written by Peihao Li and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with China categories.

Investigating The Effect Of Cause Related Marketing Messages On Buying Decisions A Perspective Of Consumers Heuristics

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Author : Chongxian Lin
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Release Date : 2010

Investigating The Effect Of Cause Related Marketing Messages On Buying Decisions A Perspective Of Consumers Heuristics written by Chongxian Lin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.

Sui zhu she hui fu li zhi du si chao de xing qi "212B38" qi ye bi xu jian fu qi she hui ze ren de yi shi yi kai shi tai tou "212B38" qi ye zai qi ying yun de guo cheng zhong "212B38" jian fu qi she hui ze ren de shi ming yan ran cheng wei xian jin de qu shi zhi yi "212B38" yin ci shan yin xing xiao (Cause-Related Marketing) yi cheng wei ge qi ye zheng xiang shi yong de xin xing tai zhi xing xiao shou fa "212B38" dan shi zhe xie huo dong shi fou zhen neng you fa ren xing ben shan de yi mian "212B38" jia shang jin nian lai zha pian shi jian ceng chu bu qiong "212B38" xun xi lai yuan de ke xin du cheng liao xiao fei zhe zai zuo jue ce shi de zhong yao yi ju "212B38" zhuan jia de yan lun huo shi she hui da zhong de yu lun shi fou zhen neng cheng wei xiao fei zhe zai zuo jue ce shi de yi zhong jie si shi xian suo. yin ci "212B38" ben yan jiu zhi zai tan tao "212B38" dang xiao fei zhe zai mian lin qi ye tui xing shan yin xing xiao huo dong de qing jing shi "212B38" rou qi huo dong xun xi zhi lai yuan ke xin du "212B38" yi ji xiao fei zhe dui yu zi shen yu qing jing you guan cheng du de bu tong "212B38" suo gan shou dao de ren wu zhong yao xing zhi zhuang kuang xia "212B38" jia shang ge ti ren zhi xu qiu de cheng du bu tong "212B38" ze jiang ru he yin fa qi jie si fan ying "212B38" jin yi bu ying xiang qi gou mai jue ce. ben yan jiu cai yong qing jing (scenario) shi yan fa "212B38" yi 2(ren wu zhong yao xing: gao, di) x 2(lai yuan ke xin du: gao, di) zhi shuang yin zi shou shi zhe jian (between-subject) she ji "212B38" yi xiao fei jie si de guan dian lai yan zheng liang xiang zi bian shu dui xiao fei zhe gou mai jue ce zhi ying xiang "212B38" bing jin yi bu tan jiu shuang yin zi zi bian shu zhi jian dui yu gou mai jue ce shi fou cun zai zhu jiao hu zuo yong. ci wai "212B38" bing zhen dui shou shi zhe ge ren ren zhi xu qiu jin xing heng liang "212B38" cong zhong tan jiu ge ren ren zhi xu qiu cheng du de gao di bu tong "212B38" zai lai yuan ke xin du gao di ji ren wu zhong yao xing gao di de qing xing xia "212B38" shi fou hui shi yong jie si xun xi chu li mo shi lai xing cheng qi gou mai jue ce ; ben yan jiu wei qiu zi liao sou ji zhi bian li "212B38" cai zhun shi yan she ji "212B38" shi yan dui xiang wei nian ling 21~65 sui shang ban zu ji she hui ren shi "212B38" gong ji hui shou 141 fen yang ben "212B38" you xiao yang ben wei 95 fen. zi liao fen xi jie guo xian shi "212B38" bu tong de xun xi lai yuan ke xin du fen bie dui yu xiao fei zhe gou mai jue ce ju you xian zhu zhi ying xiang "212B38" bing qie tong shi hui dui yu xiao fei zhe zai gou mai guo cheng zhong jin xing xun xi chu li shi zhi xiao fei jie si qiang du you xian zhu de ying xiang. ci ji biao shi "212B38" zai jing guo ben yan jiu de shi zheng hou fa xian "212B38" zai shan yin xing xiao huo dong ci yi ti shang "212B38" shou shi zhe pu bian dui ci hui cai qu jian jiang xin li feng xian ji tou ru de fang shi lai chu li xun xi "212B38" dai biao hui jiao wei yi lai lai yuan ke xin du ci jie si shi xian suo lai xing cheng qi gou mai jue ce. gen ju shang shu jie guo "212B38" ben yan jiu sui ti gong xing xiao ren yuan wei lai zai ci yi ti shang xuan ze guang gao ce lue shi "212B38" yi te bie zhu zhong kao liang xun xi yuan ben shen shi fou ju you ke xin du zhi jian yi. With the trend of social welfare system rising, it is necessary that corporate must shoulder the social responsibility; it becomes the mission of the corporate nowadays. Therefore, cause-related marketing has been the newest marketing strategies for the corporate. But whether these marketing activities can really induce consumers' positive attitude or not, so this is the main topic will be discussed in this study. Recently, with the rapidly growths of cheat crimes, the source credibility of message will be inevitablely the most important cues in the consumers' decision making processes, such as the widely wisdom or heuristics notify that "experts can be trusted "and "consensus implies correctness". Therefore, this study proposes a conceptual framework for investigating consumers' buying decision based on cause-related marketing activities, and further explores the issues of how consumers use their heuristics.The experimental scenario will be arranged in this study. These are two factors between-subject design and we include two levels for each factor (source credibility:high, low; task importance: high, low). Furthermore, based on the viewpoints of heuristics we investigate the influences of two independent variables on consumers' buying decisions. Moreover, the interaction effect of two independent variables on buying decisions will be explored and analyzed. Additionally, the construct of need for cognition by individual subjects are measured, in order to explore their moderating effect on buying decisions accompanied by two independent variables, i.e., source credibility and task importance. In this study, we utilize quasi-experimental design for the convenient samples of data collection, and subjects are 21