Journal Of China Marketing Volume 6 2
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Journal Of China Marketing Volume 6 2
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Author : Tiebing Shi
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2018-07-27
Journal Of China Marketing Volume 6 2 written by Tiebing Shi and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-27 with Business & Economics categories.
This journal has been discontinued. Any issues are available to purchase separately.
Journal Of China Marketing Volume 6 1
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Author : Robert Guang Tian
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2016-02-08
Journal Of China Marketing Volume 6 1 written by Robert Guang Tian and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-08 with Business & Economics categories.
This journal has been discontinued. Any issues are available to purchase separately.
Journal Of China Marketing
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Author : China Marketing Centre
language : en
Publisher:
Release Date : 2000
Journal Of China Marketing written by China Marketing Centre and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
International Journal Of Business Anthropology Volume 6 1
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Author : Robert Guang Tian
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2016-05-11
International Journal Of Business Anthropology Volume 6 1 written by Robert Guang Tian and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-11 with Social Science categories.
This journal has been discontinued. Any issues are available to purchase separately.
International Digital Marketing In China
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Author : Lala Hu
language : en
Publisher: Springer Nature
Release Date : 2020-03-16
International Digital Marketing In China written by Lala Hu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-16 with Business & Economics categories.
This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins with an analysis of China’s cultural characteristics and business environment, with a particular emphasis on the Chinese digital context. The book goes on to present original empirical studies and an investigation into recent challenges and opportunities for international firms in the fashion sector. With nearly 900 million internet users and an e-commerce market volume of over one thousand billion US dollars, China is the world's largest digital market. While this creates significant opportunities for international firms, there are many factors to consider when approaching this market. In order to understand the Chinese digital scenario, the book analyzes the characteristics of local internet platforms and consumer patterns. The book also presents a real-world case study on a luxury retail firm operating in China, Florentia Village, and the results from a questionnaire on Chinese mobile shoppers. On this basis, it provides a conceptual framework and discusses the theoretical and managerial implications for international firms operating in China, making it an enlightening book for scholars, students, and practitioners alike.
International Journal Of Business Anthropology Volume 6 2
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Author : Gang Chen
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2017-05-11
International Journal Of Business Anthropology Volume 6 2 written by Gang Chen and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-11 with Business & Economics categories.
This journal has been discontinued. Any issues are available to purchase separately.
Research And Practical Issues Of Enterprise Information Systems Ii Volume 2
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Author : Li Xu
language : en
Publisher: Springer
Release Date : 2007-12-29
Research And Practical Issues Of Enterprise Information Systems Ii Volume 2 written by Li Xu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-29 with Business & Economics categories.
This volume presents work from the IFIP TC 8 WG 8.9 International Conference on the Research and Practical Issues of Enterprise Information Systems (CONFENIS 2007). Enterprise information systems (EIS) have become increasingly popular. EIS integrate and support business processes across functional boundaries in a supply chain environment. In recent years, more and more enterprises world-wide have adopted EIS such as Enterprise Resource Planning (ERP) for running their businesses.
Marketing In The Third World
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Author : Denise Martha Johnson
language : en
Publisher: Psychology Press
Release Date : 1996
Marketing In The Third World written by Denise Martha Johnson and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
Also described for the reader is the unique advertising practice in Papua New Guinea known as workabaut, in which a drama troupe travels from village to village and performs live commercials.
Management In China
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Author : Roger Strange
language : en
Publisher: Psychology Press
Release Date : 1998
Management In China written by Roger Strange and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
Looks at management attitudes in China since the recent economic reforms, and what China can learn from Japan.
Impact Of Culture On Management Of Foreign Smes In China
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Author : Rubens Pauluzzo
language : en
Publisher: Springer
Release Date : 2018-03-24
Impact Of Culture On Management Of Foreign Smes In China written by Rubens Pauluzzo and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-24 with Business & Economics categories.
This book describes how a deeper knowledge and understanding of cultural differences represents a meaningful and useful tool for management of companies, and in particular SMEs, in the People’s Republic of China. After introductory chapters on the internationalization of SMEs and the role played by management in this process, the authors explore the implications of academic discourses on culture and its dimensions for company management. The influence of Chinese cultural roots and the country’s current cultural environment on management is then examined, with provision of guidance on response to the identified challenges. A key feature of the book is the presentation of important recent fieldwork in the main economic regions of China. This research further clarifies how business culture and cultural differences impact on company activities in China and casts light on various aspects of the adaptive capability of SMEs within the country, highlighting the value of cultural awareness and intelligence. The book will be of interest to academics and practitioners alike.