Journal Of Consumer Research
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Advances In Consumer Research
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Author : Punam Anand Keller
language : en
Publisher:
Release Date : 2003
Advances In Consumer Research written by Punam Anand Keller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Perspectives On Methodology In Consumer Research
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Author : David Brinberg
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Perspectives On Methodology In Consumer Research written by David Brinberg and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop ment of new epistemologies (e.g., scientific relativism, hypothetical realism), however, is likely to modify the dominant logical empiricist approach and is also likely to influence the analytic strategies used to conduct research. For instance, with the increased awareness of scientific relativism and hypothet ical realism, greater emphasis is anticipated for idiographic rather than nomo thetic designs, for observational rather than experimental designs, for process rather than static analyses, and for more sophisticated techniques for summariz ing findings across studies. The major theme underlying this volume is that conceptual, analytic, and sub stantive diversity are essential for consumer behavior research to advance. Col lectively, the chapters we present in this volume are a diverse set of perspectives for the study of consumer behavior. This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.
Transformative Consumer Research For Personal And Collective Well Being
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Author : David Glen Mick
language : en
Publisher: Routledge
Release Date : 2012
Transformative Consumer Research For Personal And Collective Well Being written by David Glen Mick and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Daily existence is more interconnected to consumer behaviours than ever before, encompassing many issues of well-being. This edited volume includes 33 chapters on a wide range of topics by expert international authors, including unhealthy eating, credit card mismanagement, alcohol, tobacco, and much more.
Interpretive Consumer Research
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Author : Elizabeth Caldwell Hirschman
language : en
Publisher:
Release Date : 1989
Interpretive Consumer Research written by Elizabeth Caldwell Hirschman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Advertising categories.
Qualitative Consumer Research
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Author : Russell W. Belk
language : en
Publisher: Emerald Group Publishing
Release Date : 2017-08-18
Qualitative Consumer Research written by Russell W. Belk and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-18 with Business & Economics categories.
Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices.
Postmodern Consumer Research
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Author : Elizabeth C. Hirschman
language : en
Publisher: SAGE
Release Date : 1992-07-29
Postmodern Consumer Research written by Elizabeth C. Hirschman and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-07-29 with Business & Economics categories.
Published in cooperation with the Association for Consumer Research "A clearly written and useful work. Their book lays out organizing principles that delineate the underlying epistemologies current in consumer research, providing insightful exposure to philosophical positions and associated research methods for both the experienced researcher and the novice. . . . The book provides insight into current epistemologies and associated methods and is an important resource for all consumer behavior researchers. It should be taken as a starting point for delving into and understanding consumer research, a springboard that directs the researcher to relevant theorists and provides a framework for assessing research perspectives." --Journal of Marketing Research The methodological choices now confronting consumer researchers are daunting. For many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. In Postmodern Consumer Research, Elizabeth C. Hirschman and Morris B. Holbrook examine philosophies and methods of consumer research along an objectivist-subjectivist continuum. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behavior phenomena. Then, they consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. They conclude by discussing criteria for evaluating research conducted using the various methods and argue for increased collegial harmony and temperance. An invaluable contribution to the field, this volume will interest researchers, professionals, and students in the areas of management, qualitative research, organizational studies, and research methods.
Consumer Research
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Author : Morris B. Holbrook
language : en
Publisher: SAGE Publications
Release Date : 1995-06-09
Consumer Research written by Morris B. Holbrook and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-06-09 with Business & Economics categories.
Once again, Morris B. Holbrook has combined insightful commentary on the field of consumer behavior with a readable and enjoyable writing style. A must read for anyone interested in the latest thinking in the field. Ron Hill, Professor and Chair of Marketing, Villanova University "A delightfully idiosyncratic history of consumer research. What enthralled readers will get from his stylish exposition is a socio-psychocultural description of the consumer through the ages, along with a description of attempts to understand the consumer. Scholarly yet readable, Holbrook′s history is a classic study of consumerism too. Editor′s Choice." --Business Today In recent years, consumer research has emerged as an academic specialty of growing concern to marketing scholars and of increased importance on today′s university campuses. Courses on consumer behavior--taught in virtually every academic program of business or management--draw heavily on work by consumer researchers. Despite this wide and growing recognition as an emergent area of study, no book appears to exist on the history, nature, and types of consumer research or on the variegated and often hotly debated issues that surround this field of inquiry. Consumer Research fills this gap by providing an account of the recent historical developments in consumer research and by showing how the evolution of this discipline has affected the research. The author offers a personal and subjective glance at how various changes in the field have come about and how they have shaped studies of consumption. Marketing scholars, graduate students, and upper-level undergraduates concentrating in marketing will find Consumer Research irresistible reading.
Qualitative Consumer And Marketing Research
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Author : Russell Belk
language : en
Publisher: SAGE
Release Date : 2012-12-14
Qualitative Consumer And Marketing Research written by Russell Belk and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-14 with Business & Economics categories.
How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others.
Selected Aspects Of Consumer Behavior
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Author :
language : en
Publisher:
Release Date : 1977
Selected Aspects Of Consumer Behavior written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Consumers categories.
Methods In Consumer Research Volume 2
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Author : Gaston Ares
language : en
Publisher: Woodhead Publishing
Release Date : 2018-01-02
Methods In Consumer Research Volume 2 written by Gaston Ares and has been published by Woodhead Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-02 with Technology & Engineering categories.
Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents comprehensive coverage of new and emerging techniques in consumer science Provides examples of successful application of the methodologies presented throughout Identifies how to design research for special populations, including children, the elderly and low-income consumers Discusses sensitivity to cross-cultural populations and emerging markets Includes research design for food, cosmetic and household products Highlights both psychological and physiological consumer measurements