Postmodern Consumer Research
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Postmodern Consumer Research
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Author : Elizabeth C. Hirschman
language : en
Publisher: SAGE
Release Date : 1992-07-29
Postmodern Consumer Research written by Elizabeth C. Hirschman and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-07-29 with Business & Economics categories.
Published in cooperation with the Association for Consumer Research "A clearly written and useful work. Their book lays out organizing principles that delineate the underlying epistemologies current in consumer research, providing insightful exposure to philosophical positions and associated research methods for both the experienced researcher and the novice. . . . The book provides insight into current epistemologies and associated methods and is an important resource for all consumer behavior researchers. It should be taken as a starting point for delving into and understanding consumer research, a springboard that directs the researcher to relevant theorists and provides a framework for assessing research perspectives." --Journal of Marketing Research The methodological choices now confronting consumer researchers are daunting. For many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. In Postmodern Consumer Research, Elizabeth C. Hirschman and Morris B. Holbrook examine philosophies and methods of consumer research along an objectivist-subjectivist continuum. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behavior phenomena. Then, they consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. They conclude by discussing criteria for evaluating research conducted using the various methods and argue for increased collegial harmony and temperance. An invaluable contribution to the field, this volume will interest researchers, professionals, and students in the areas of management, qualitative research, organizational studies, and research methods.
Postmodern Consumer Research
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Author : Elizabeth Caldwell Hirschman
language : en
Publisher:
Release Date : 1992
Postmodern Consumer Research written by Elizabeth Caldwell Hirschman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Consumers categories.
The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively.
Consumer Research
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Author : Stephen Brown
language : en
Publisher: Routledge
Release Date : 2005-06-23
Consumer Research written by Stephen Brown and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06-23 with Business & Economics categories.
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research
Postmodern Marketing
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Author : Stephen Brown
language : en
Publisher: Burns & Oates
Release Date : 1995
Postmodern Marketing written by Stephen Brown and has been published by Burns & Oates this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Postmodern Consumer Research
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Author : Elizabeth C. Hirschman
language : en
Publisher: SAGE Publications
Release Date : 1992-07-29
Postmodern Consumer Research written by Elizabeth C. Hirschman and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-07-29 with Business & Economics categories.
Published in cooperation with the Association for Consumer Research "A clearly written and useful work. Their book lays out organizing principles that delineate the underlying epistemologies current in consumer research, providing insightful exposure to philosophical positions and associated research methods for both the experienced researcher and the novice. . . . The book provides insight into current epistemologies and associated methods and is an important resource for all consumer behavior researchers. It should be taken as a starting point for delving into and understanding consumer research, a springboard that directs the researcher to relevant theorists and provides a framework for assessing research perspectives." --Journal of Marketing Research The methodological choices now confronting consumer researchers are daunting. For many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. In Postmodern Consumer Research, Elizabeth C. Hirschman and Morris B. Holbrook examine philosophies and methods of consumer research along an objectivist-subjectivist continuum. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behavior phenomena. Then, they consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. They conclude by discussing criteria for evaluating research conducted using the various methods and argue for increased collegial harmony and temperance. An invaluable contribution to the field, this volume will interest researchers, professionals, and students in the areas of management, qualitative research, organizational studies, and research methods.
Consumer Culture And Postmodernism
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Author : Mike Featherstone
language : en
Publisher: SAGE
Release Date : 1991
Consumer Culture And Postmodernism written by Mike Featherstone and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Social Science categories.
Implicit within claims that society itself is in some sense postmodern is an argument about the priority of consumption as a determinant of everyday life. In this view, mass media advertising and market dynamics lead to a constant search for new fashions, new styles, new sensations and experiences. Material goods are consumed as `communicators'; they are valued as signifiers of taste and of lifestyle. This volume examines the viability of this portrait of contemporary society. Mike Featherstone explores the roots of consumer culture, how it is defined and differentiated and the extent to which it represents the arrival of a `postmodern' world. He examines the theories of consumption and postmodernism among contemporary social theorists such
Consumer Culture And Postmodernism
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Author : Mike Featherstone
language : en
Publisher: SAGE
Release Date : 2007-07-11
Consumer Culture And Postmodernism written by Mike Featherstone and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-11 with Social Science categories.
The first edition of this contemporary classic can claim to have put 'consumer culture' on the map, certainly in relation to postmodernism. This expanded new edition includes: a fully revised preface that explores the developments in consumer culture since the first edition a major new chapter on 'Modernity and the Cultural Question' an update on postmodernism and the development of contemporary theory after postmodernism an account of multiple and alternative modernities the challenges of consumer culture in Japan and China. The result is a book that shakes the boundaries of debate, from one of the foremost writers on culture and postmodernism of the present day.
Lifestyle Advertising In Postmodernism The Accepted Popular Psychology
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Author : Alexandra Riepe
language : en
Publisher: GRIN Verlag
Release Date : 2012-04-04
Lifestyle Advertising In Postmodernism The Accepted Popular Psychology written by Alexandra Riepe and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-04 with Business & Economics categories.
Essay from the year 2011 in the subject Tourism, grade: 70% (First), University of Lincoln, language: English, abstract: ‘The real world of postmodern culture ... has entertainment as its ideology, the spectacle as the emblematic sign of the commodity form [and] lifestyle advertising as its popular psychology’ (Kroker and Cook cited by Liu, 1998). This quote should demonstrate which changes postmodernism evokes. One of these changes is the emergence of lifestyle advertising explained here as a popular psychology which stands for its marketing character as being a persuasive and convincing form of advertising. Its aims are to fill the consumers with emotions of a specific lifestyle they should strive for to live. Therefore, lifestyle advertising can be seen as an important appearance out of the postmodern age, which will be defined and explained in this paper. Moreover, adverts will be presented in order to show how semiotic analysis can reveal the workings of lifestyle advertisements. With the aim of illustrating how this will work, three lifestyle adverts from the destination Australia were selected and analyzed by using semiotic terms and explanations. Nevertheless, the paper is also focusing on demonstrating how the emergence of lifestyle advertising is a reflection of cultural changes in the postmodern age. Those cultural changes will be illustrated and a connection between postmodernism and tourism will be drawn. However, this paper starts with explaining postmodernism from different points of views of scholars and authors, such as Featherstone, Lyotard or Singh, who defined and explained the term postmodernism in their way of experience and understanding.
Luxury Brand And Art Collaborations
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Author : Federica Carlotto
language : en
Publisher: Taylor & Francis
Release Date : 2024-04-11
Luxury Brand And Art Collaborations written by Federica Carlotto and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-11 with Business & Economics categories.
Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance. At first treated as a mere trend or as a marketing stunt, in time luxury-art collaborations have come to be acknowledged as one of the most effective ways luxury brands and artists can position themselves in today’s market, engaging with their clients and audiences. This book sheds light on the socio-cultural valence of luxury-art collaborations. The book explores luxury-art collaborations in the context of postmodern consumption, i.e. as a phenomenon deeply rooted in and emerging from the ways postmodern individuals value and consume objects, contents and ideas. More specifically, the book covers: how collaborations reflect the postmodern condition and liquid consumption practices (hybrid, temporary, hyperreal); the impact of luxury-art collaborations on the evolution of luxury stores and museums, and the emergence of hybrid spaces (art fairs, nomadic exhibitions, pop-up stores) – the temporal features of luxury-art collaborations (shortlived duration and fast-paced tempo) – how luxury-art collaborations reshuffle traditional status dynamics while drawing new boundaries of social distinction based on experience and access – why luxury brands and creatives are redefining their conventional identities, morphing into cultural entities and bricoleurs. The book appeals to a wide range of readers, from academics and students in art business, luxury studies, consumption behaviour, to professionals in the luxury industry and the art world. The book is also relevant to an international readership of non-specialists interested in current social and cultural matters.
Consumer Research
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Author :
language : en
Publisher:
Release Date : 2018
Consumer Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.