Journal Of Product And Brand Management Issue 6
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Journal Of Product And Brand Management Issue 6
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Author : Temi Abimbola
language : en
Publisher:
Release Date : 2010-11-05
Journal Of Product And Brand Management Issue 6 written by Temi Abimbola and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-05 with categories.
The articles in this e-book, based on the theme of behavioral aspects of pricing, explore how prices and the practice of pricing have changed throughout this first decade of the 21st Century, including examinations of price promotions, performance risk and promotion- versus prevention-oriented marketing.
Contemporary Research In Commerce And Management
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Author : Dr. V. Dheenadhayalan & Dr. C.Vijai
language : en
Publisher: Sankalp Publication
Release Date :
Contemporary Research In Commerce And Management written by Dr. V. Dheenadhayalan & Dr. C.Vijai and has been published by Sankalp Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on with Education categories.
: About the Book Contemporary research in commerce and management is a rapidly growing field that focuses on developing innovative solutions to the challenges facing businesses and organizations in today's rapidly changing global marketplace. Some of the key areas of focus in contemporary research in commerce and management include: 1. Digital Transformation: Research focuses on the impact of digital technologies on business processes, customer behavior, and the wider economy. 2. Sustainability and Corporate Social Responsibility (CSR): Research aims to explore the role of businesses in promoting sustainable development and fulfilling their social and environmental responsibilities. 3. Data Analytics and Business Intelligence: Research focuses on the use of data and analytics to inform business decisions and strategies. 4. Customer Experience (CX): Research explores the customer's experience of a company's products and services, and how to improve it. 5. Strategic Management: Research examines the decisions and actions of top-level managers, and how they impact a firm's overall performance. 6. Supply Chain Management: Research examines the design, management, and improvement of the systems that are involved in the production and delivery of goods and services. 7. Human Resource Management: Research focuses on the management of employees, including issues related to recruitment, training, performance management, and compensation. These are just a few examples of the areas of contemporary research in commerce and management. As the business environment continues to evolve, new challenges and opportunities will emerge, and researchers will continue to work to advance our understanding of how organizations can operate effectively in this changing landscape. By keeping these things in mind, the editors decided to identify and publish the potential research in the above-mentioned areas, and this book will explore the possible changes that are going to happen in the field of commerce and management. Thanks to all the distinguished Research Paper Contributors of this Book and a special thanks to Sankalp publisher who scalped this manuscript into a book. Dr.V.Dheenadhayalan
Recent Advances In Commerce Management Volume 3
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Author : Prof. Dr. Namita Rajput
language : en
Publisher: RED'SHINE Publication. Pvt. Ltd.
Release Date :
Recent Advances In Commerce Management Volume 3 written by Prof. Dr. Namita Rajput and has been published by RED'SHINE Publication. Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Interdisciplinary Behavior And Social Sciences
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Author : Ford Lumban Gaol
language : en
Publisher: CRC Press
Release Date : 2015-02-27
Interdisciplinary Behavior And Social Sciences written by Ford Lumban Gaol and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-27 with Business & Economics categories.
The human aspect plays an important role in the social sciences. The behavior of people has become a vital area of focus in the social sciences as well. Interdisciplinary Behavior and Social Sciences contains papers that were originally presented at the 3rd International Congress on Interdisciplinary Behavior and Social Science 2014 (ICIBSoS 2014),
Joy
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Author : Ana Tkalac Verčič
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-11-26
Joy written by Ana Tkalac Verčič and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-26 with Business & Economics categories.
Successful relationships with publics are based on how people are treated, so public relations should help foster happiness and joy and by that improve organisational success and the well-being of people. This book explores how public relations contributes to the well-being of its publics and presents findings from current research in the field.
Ecic 2013 Proceedings Of The 5th European Conference On Intellectual Capital
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Author : Lidia Garcia
language : en
Publisher: Academic Conferences Limited
Release Date : 2013
Ecic 2013 Proceedings Of The 5th European Conference On Intellectual Capital written by Lidia Garcia and has been published by Academic Conferences Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Current Trends And Issues In Internal Communication
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Author : Linjuan Rita Men
language : en
Publisher: Springer Nature
Release Date : 2021-09-28
Current Trends And Issues In Internal Communication written by Linjuan Rita Men and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-28 with Business & Economics categories.
This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication. This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.
Digital Transformation In The Cultural And Creative Industries
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Author : Marta Massi
language : en
Publisher: Routledge
Release Date : 2020-12-29
Digital Transformation In The Cultural And Creative Industries written by Marta Massi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-29 with Art categories.
This research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines how artists and art institutions are facing the challenges posed by digital transformation, highlighting both positive and negative effects of the phenomenon. With contributions from an international range of scholars, the book examines how digital transformation is changing the way the arts are produced and consumed. As relative late adopters of digital technologies, the arts organizations are shown to be struggling to adapt, as issues of authenticity, legitimacy, control, trust, and co-creation arise. Leveraging a variety of research approaches, the book identifies managerial implications to render a collection that is valuable reading for scholars involved with arts and culture management, the creative industries and digital transformation more broadly.
The Routledge Companion To Financial Services Marketing
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Author : Tina Harrison
language : en
Publisher: Routledge
Release Date : 2014-12-05
The Routledge Companion To Financial Services Marketing written by Tina Harrison and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-05 with Business & Economics categories.
Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.
Advances In Consumer Research
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Author : Punam Anand Keller
language : en
Publisher:
Release Date : 2003
Advances In Consumer Research written by Punam Anand Keller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.