Journal Of The Market Research Society
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Journal Of The Market Research Society
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Author : Market Research Society
language : en
Publisher:
Release Date : 1990
Journal Of The Market Research Society written by Market Research Society and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Marketing research categories.
International Journal Of Market Research
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Author :
language : en
Publisher:
Release Date : 2009
International Journal Of Market Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Marketing categories.
Marketing Research
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Author : Chuck Chakrapani
language : en
Publisher: South Western Educational Publishing
Release Date : 2000
Marketing Research written by Chuck Chakrapani and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
This is an authoritative, twenty-first-century guide to marketing research practices. This book is the voice of marketing research experts at the turn of the millenium. It collects insights from the best-known practitioners and academics in the world, including authors from the U.S., Canada, England, Scotland, and Australia. Each chapter is written by a specialist in the topic area. So the book provides state-of-the-art coverage of a spectrum of marketing research topics including the process from data to knowledge, the current practice of marketing research, and the variety of specialized forms of research. It also offers perspectives on issues of particular importance to the Information Age, such as Internet research and computer-aided qualitative data analysis.
Fundamentals Of Marketing Research
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Author : Scott M. Smith
language : en
Publisher: SAGE
Release Date : 2005
Fundamentals Of Marketing Research written by Scott M. Smith and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.
Market Research Abstracts
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Author :
language : en
Publisher:
Release Date : 1996
Market Research Abstracts written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Marketing categories.
The Market Research Toolbox
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Author : Edward F. McQuarrie
language : en
Publisher: SAGE Publications
Release Date : 2015-04-01
The Market Research Toolbox written by Edward F. McQuarrie and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-01 with Business & Economics categories.
Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.
Market Research In Practice
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Author : Paul N Hague
language : en
Publisher: Kogan Page Publishers
Release Date : 2004-03-03
Market Research In Practice written by Paul N Hague and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03-03 with Business & Economics categories.
This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.
Basic Marketing Research
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Author : Scott M. Smith
language : en
Publisher:
Release Date : 2013-01-01
Basic Marketing Research written by Scott M. Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-01 with categories.
Marketing Research Asia Pacific Edition
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Author : Steve D'Alessandro
language : en
Publisher: Cengage AU
Release Date : 2017-01-01
Marketing Research Asia Pacific Edition written by Steve D'Alessandro and has been published by Cengage AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-01 with Marketing research categories.
Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.
Market Intelligence
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Author : Martin Callingham
language : en
Publisher: Kogan Page Publishers
Release Date : 2004
Market Intelligence written by Martin Callingham and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
The aim of this title is to examine the client-side perspective of market research and describe the pitfalls and problems when commissioning, briefing and using market research.