Juan Valdez La Estrategia Detr S De La Marca
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Juan Valdez La Estrategia Detr S De La Marca
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Author : Mauricio Reina
language : es
Publisher:
Release Date : 2007
Juan Valdez La Estrategia Detr S De La Marca written by Mauricio Reina and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Advertising categories.
Juan Valdez
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Author :
language : es
Publisher:
Release Date : 2007
Juan Valdez written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Juan Vald Z La Estrategia Detr S De La Marca
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Author : Varios autores
language : es
Publisher: B DE BOOKS
Release Date : 2017-10-23
Juan Vald Z La Estrategia Detr S De La Marca written by Varios autores and has been published by B DE BOOKS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-23 with Law categories.
La estrategia para posicionar a una de las marcas más icónicas del país. Juan Valdez, su mula Conchita y el paisaje montañoso son la imagen del café colombiano en el mundo. Estos tres íconos han impulsado la imagen del café colombiano y a lo largo de 50 años de existencia, han sufrido una serie de transformaciones que han ayudado a que hoy se reconozca el café colombiano como el más rico del mundo.
Arcadia
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Author :
language : es
Publisher:
Release Date : 2008-02
Arcadia written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02 with categories.
The Powerful Role Of Intangibles In The Coffee Value Chain
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Author : World Intellectual Property Organization
language : en
Publisher: WIPO
Release Date : 2017
The Powerful Role Of Intangibles In The Coffee Value Chain written by World Intellectual Property Organization and has been published by WIPO this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Law categories.
The paper describes: a) the coffee industry and its GVC structure; b) the role that intangible assets play in value creation from both the supply and demand perspective; and c) the current and potential role of intellectual property tools in creating and retaining value, as well as providing economic upgrade options.
Stop Competing On Price
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Author : David Gómez
language : en
Publisher: Bien Pensado
Release Date : 2017-03-10
Stop Competing On Price written by David Gómez and has been published by Bien Pensado this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-10 with Business & Economics categories.
Stop Competing on Price is a differentiation manual to sell with dignity at fair prices. To extract the value your business generates. Many companies don't differentiate; and even if they do, fail at communicating it effectively. When a client doesn't perceive a difference, will decide based on price. In this book you will learn how to design and communicate your difference to stop competing on price. This is a book about differentiation. On how to transform an average business into a remarkable one. The problem is not to have a higher price, but not helping the client understand why. Don't be afraid of your competitors' price, but not being able to explain yours.
Territories Of Conflict
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Author : Andrea Fanta
language : en
Publisher: Boydell & Brewer
Release Date : 2017
Territories Of Conflict written by Andrea Fanta and has been published by Boydell & Brewer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with History categories.
This interdisciplinary volume investigates the cultural and political landscapes of Colombia through citizenship, displacement, local and global cultures, grass-root movements, political activism, human rights, environmentalism, and media productions.
National Innovation Systems Social Inclusion And Development
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Author : Gabriela Dutrénit
language : en
Publisher: Edward Elgar Publishing
Release Date : 2014-08-29
National Innovation Systems Social Inclusion And Development written by Gabriela Dutrénit and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-29 with Social Science categories.
This unique book brings together new perspectives on inclusive development and the kinds of science, technology and innovation that can foster this form of development.
Strengthening Sustainable Food Systems Through Geographical Indications
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Author : Food and Agriculture Organization of the United Nations
language : en
Publisher: Food & Agriculture Org.
Release Date : 2018-06-25
Strengthening Sustainable Food Systems Through Geographical Indications written by Food and Agriculture Organization of the United Nations and has been published by Food & Agriculture Org. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-25 with Political Science categories.
This study seeks to provide empirical evidence on the economic impacts that are generated through the Geographical Indication (GI) process beginning with the official recognition of a GI and the steps that follow. It focuses on the food sector and reviews nine cases, offering a variety of national contexts and local value chains. The approach, considers “operational” GI processes: those in which a code of practice (or specifications) is defined and the GI is used and managed by a collective organization. The synthetic outcome of these nine cases show the positive effect of GIs on the economy and confirm the importance of specification that is well defined and implemented through producers’ coordinated action.
Juan Valdez
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Author : ALEX FRANCISCO. AUDIVERT
language : es
Publisher: Editorial Universidad del Cauca
Release Date : 2022-01-11
Juan Valdez written by ALEX FRANCISCO. AUDIVERT and has been published by Editorial Universidad del Cauca this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-11 with Design categories.
El innegable éxito de la identidad corporativa de la Federación Nacional de Cafeteros-Juan Valdez, el cual le ameritó ubicarse dentro de las diez marcas más importantes del mundo (según la revista Times), se interpela desde las voces de dos organizaciones del Cauca. En efecto, este libro busca analizar, dentro de otras aristas, dos corrientes importantes en el devenir de las marcas: su propósito corporativo y su incidencia social. Al respecto, llama la atención el gran despliegue de publicaciones y estudios alrededor de la estrategia de mercado Juan Valdez, las cuales se ubican desde corrientes disciplinares económicas y publicitarias; sin embargo, son escasas las investigaciones que reflexionan esta imagen dentro del plano sociopolítico. De este hecho nace la motivación de analizar esta identidad con respecto a los procesos de producción, circulación y apropiación de la representación Juan Valdez, al igual que las identidades de las organizaciones Central Cooperativa del Cauca –Cencoic, y la Federación Campesina del Cauca -FCC-. Estas dos últimas entendidas como espacios organizativos que se rigen bajo alternativas hacia el desarrollo, las cuales estampan otras realidades. De tal forma, se coloca sobre la mesa dos dimensiones de la producción gráfica en la que convergen y marginan las vivencias, intereses y prospectos de los actores caficultores.