Judy O Grady And The Colonel S Lady
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Judy O Grady And The Colonel S Lady
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Author : Noel T. St. John Williams
language : en
Publisher: Brassey's
Release Date : 1988
Judy O Grady And The Colonel S Lady written by Noel T. St. John Williams and has been published by Brassey's this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Family & Relationships categories.
A history of the lives of women connected to the military--an overlooked segment of British Army life. This fresh perspective belongs in women's studies. Good reading. Annotation copyrighted by Book News, Inc., Portland, OR
Advertising The American Dream
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Author : Roland Marchand
language : en
Publisher: Univ of California Press
Release Date : 2023-09-01
Advertising The American Dream written by Roland Marchand and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-01 with History categories.
It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic."
The Letters Of Rudyard Kipling 1931 36
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Author : Rudyard Kipling
language : en
Publisher: University of Iowa Press
Release Date : 1990
The Letters Of Rudyard Kipling 1931 36 written by Rudyard Kipling and has been published by University of Iowa Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Biography & Autobiography categories.
The most popular author of his day and a paradox who was both an assertive British imperialist and a man of sensitivity and wide reading, Rudyard Kipling is best remembered now as the author of The Jungle Book, the Just-So Stories, and Kim. Fully annotated, volumes 5 and 6 conclude the publication of Kipling's letters, a heroic effort that began with the publication of volume 1 in 1990.
A Wilderness Of Monkeys
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Author : Frederick Niven
language : en
Publisher: Good Press
Release Date : 2021-08-31
A Wilderness Of Monkeys written by Frederick Niven and has been published by Good Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-31 with Fiction categories.
Venture into a mesmerizing tale in 'A Wilderness of Monkeys' where the first chapter unveils a world brimming with enchantment and possibilities. Bliss Henry, a seeker of solace, boards a train at Euston, leaving behind the bustling city for the tranquil embrace of the countryside. As he traverses through winding tracks and breathes in the intoxicating upland air, he becomes immersed in a picturesque landscape adorned with purple fields, majestic rocks, and mist-draped mountains.
How To Write A Good Advertisement
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Author : Victor O. Schwab
language : en
Publisher: Ravenio Books
Release Date : 2015-10-28
How To Write A Good Advertisement written by Victor O. Schwab and has been published by Ravenio Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-28 with Business & Economics categories.
This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy for arithmetical prowess, could not escape arriving at the conclusion that the number of years from 1917 to 1961 totals forty-four. And, Heaven help me!, for that seeming aeon of time the major interest of the author has been advertising copy— good, bad, and indifferent. That a large measure of this past experience has been associated with a particularly demanding kind of advertising copy may, as will be explained, be an advantageous circumstance for the reader of this book, regardless of what type of copywriting job confronts him. For the subject of the book is not the writing of mail-order copy. Its sole purpose is to lend a hand to any copywriter (or student of copy-writing) whose ambition is to create advertisements which are more resultful, no matter what the product is or how and where it is sold. As to why the author’s background of experience may represent an advantageous circumstance for such copywriters, I will leave to an infinitely more capable pen than mine—that of no less an authority than Claude G. Hopkins, one of the greatest copywriters of “general” advertising who ever lived: “Mail-order advertising is difficult. But it is educational. It keeps one on his mettle. It fixes one’s viewpoint on cost and result. The advertising-writer learns more from mail-order advertising than from any other.” Therefore, if you are looking for guidance specifically concerned with the writing of mail-order advertising, this is not your book. On the other hand, if in the writing of any type of advertising you want more of your copy to achieve the selling effectiveness imperative for any mail-order man who wants to continue eating heartily, this book may prove helpful to you. At any rate, you are the person for whom it was written. Much of its information will probably recall to your mind the aphorism, “We need not so much to be instructed as to be reminded.” And that’s all to the good. Finally, and appertaining to the passages which are reminiscent in nature, the author has tried to avoid any necessity for later having to admit, like Mark Twain, that “When I was very young I could remember anything, whether it happened or not. But now I am older and I can only remember the latter.” Victor O. Schwab
Internal Revenue Acts Of The United States 1909 1950
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Author : Bernard D. Reams (Jr.)
language : en
Publisher:
Release Date : 1979
Internal Revenue Acts Of The United States 1909 1950 written by Bernard D. Reams (Jr.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Taxation categories.
Hearings
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Author : United States. Congress. House
language : en
Publisher:
Release Date : 1940
Hearings written by United States. Congress. House and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1940 with categories.
Excise Tax On Retail Stores
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Author : United States. Congress. House. Committee on Ways and Means
language : en
Publisher:
Release Date : 1940
Excise Tax On Retail Stores written by United States. Congress. House. Committee on Ways and Means and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1940 with Internal revenue categories.
How To Write A Good Ad Masters Of Marketing Secrets A Short Course In Copywriting
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Author : Dr. Robert C. Worstell
language : en
Publisher: Lulu.com
Release Date : 2014-05-30
How To Write A Good Ad Masters Of Marketing Secrets A Short Course In Copywriting written by Dr. Robert C. Worstell and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-30 with Business & Economics categories.
""Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. ""Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge-and practice-of these fundamentals will determine the extent of his success. ""As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' ""So this book will strip down to fundamentals, try to forget the furbelows. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective."" Get your copy today - and learn the secrets of writing ads from the Masters...
How To Write Ads That Get The Sale
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Author : Dr. Robert C. Worstell
language : en
Publisher: Lulu.com
Release Date : 2014-08-09
How To Write Ads That Get The Sale written by Dr. Robert C. Worstell and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-09 with Business & Economics categories.
While the Masters of Marketing Secrets series had already been mined for the history of Advertising, and Salesmanship classics, I still hadn't told anyone which were the key books out of that dozen which held the core datums where a person could learn the "rainmaking" skill of copywriting. From this book series, I've created this collection which specifically selected only the books which deal best with copywriting itself. The other two collections which preceded this dealt with the evolution of advertising itself, and defined salesmanship in a low-pressure scenario, which is becoming more the way online sales has trended. (In fact, you'll get banned on various sites if you try anything else...) This collection is bringing you the best and brightest of copywriting experts - so you can learn first-hand what it is that is required to get sales from every ad you write. For that is the test of good copywriting - it gets the sale.