Keep Your Donors
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Keep Your Donors
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Author : Tom Ahern
language : en
Publisher: Wiley + ORM
Release Date : 2011-01-04
Keep Your Donors written by Tom Ahern and has been published by Wiley + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-04 with Business & Economics categories.
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.
Keep Your Donors
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Author : Tom Ahern
language : en
Publisher: John Wiley & Sons
Release Date : 2007-11-27
Keep Your Donors written by Tom Ahern and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-27 with Business & Economics categories.
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.
Donor Retention
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Author : Roger M. Craver
language : en
Publisher:
Release Date : 2014-08
Donor Retention written by Roger M. Craver and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08 with Charities categories.
There are eight main reasons why donors stop supporting organizations. Do you know them? You will after reading Retention Fundraising: The New Art and Science of Keeping Your Donors for Life. For three years, pioneering fundraiser Roger Craver immersed himself in a study of nonprofits in the U.S. and the U.K. His singular aim was to uncover why donors quit an organization and what can be done to make them stay. Some quick figures show why Craver's book on donor retention is timely: -If yours is a typical organization, you have a 60 to 70 percent chance of obtaining an additional gift from an existing donor. -You have a 20 to 40 percent chance of obtaining an additional gift from a recently lapsed donor. -But you have less than a 2 percent chance of obtaining a gift from a prospect. That bears repeating: The average organization has less than a 2 percent chance of securing a gift from a prospect. So one thing is glaringly obvious. The bulk of an organization's fundraising expenditures should be aimed at strengthening relationships with existing donors, not in acquiring new givers (though there's still a role for that, of course). Through painstaking research, Craver has singled out the exact ways an organization can deepen donor commitment. There are, he learned, seven key "drivers" that matter most to donors. These "drivers" - ranging from meaningful appreciation to opportunities for authentic involvement - have a direct cause-and- effect relationship. Move your donors from low to high commitment, and their giving will increase dramatically. Best of all, responding to what your donors want isn't costly, as Craver shows in real-life examples. There's gold in your current donors waiting to be mined. And in Retention Fundraising, Roger Craver has drawn a detailed map to those riches.
How To Find And Keep Your Best Donors
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Author : Kirsten Bullock
language : en
Publisher:
Release Date : 2013-07-10
How To Find And Keep Your Best Donors written by Kirsten Bullock and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-10 with categories.
Finding new donors can easily be the most intimidating part of fundraising. This little book is designed to make that a little less scary and a little easier to understand.
Major Donors
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Author : Ted Hart
language : en
Publisher: John Wiley & Sons
Release Date : 2006-06-22
Major Donors written by Ted Hart and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-22 with Business & Economics categories.
Boost Your Nonprofit's Success! Written by a sterling group of experts for their nonprofit peers, Major Donors: Finding Big Gifts in Your Database and Online supplies all types of nonprofit organizations with the best strategies for navigating the ever-changing world of fundraising on the Internet. Truly international in its examples, research, advice, and knowledge, this book is rich with avenues and ideas about approaching prospective givers--and generous with cross-cultural tips about conducting cultivation and solicitation in various countries. "At last, a practical book that helps us move our thinking in the critical future area of major gift fundraising. As one of the oldest techniques in the fundraiser's armory, we have sat for too long using the same frameworks and techniques; this book offers new thinking, new insights, and new approaches that will help fundraisers harness the potential of the growing band of high-net-worth individuals within their country and internationally. This book is packed with up-to-the-minute, practical information that will enhance existing major gift programs as much as it will help beginners get their head around where to start." --Tony Elischer, Managing Director, THINK Consulting Solutions "Institutional advancement is a deeply personal process that requires in-depth understanding of our supporters, to the degree to which specific aspects of our own priorities reflect our donors' personal aspirations and interests. Prospect research is indispensable to this process and to identifying possible supporters from thousands of possible donors--it would have been impossible for the University of Toronto campaign to have succeeded in the absence of our investment in prospect research." --Dr. Jon S. Dellandrea, Pro-Vice-Chancellor, Development and External Affairs, University of Oxford "Major Donors offers some of the best advice from some of the world's leading prospect researchers, and it will help you to become a much better fundraiser. It is a great resource and an important part of any fundraising library. When you follow the advice in this book, you will raise much more money." --Harvey McKinnon, President, Harvey McKinnon Associates author of Hidden Gold and How Today's Rich Give, and coauthor of the international bestseller The Power of Giving
Seeing Through A Donor S Eyes
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Author : Tom Ahern
language : en
Publisher: Emerson & Church
Release Date : 2009
Seeing Through A Donor S Eyes written by Tom Ahern and has been published by Emerson & Church this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Fund raising categories.
Why should I give you my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support. As Tom Ahern, America's premier fundraising writer, makes clear, a case isn't some fancy argument you only develop for capital campaigns, when you're chasing millions. Successful donor newsletters, websites, annual reports, donor acquisition programs, email, direct mail, advertising, planned giving programs, and, yes, capital campaigns, too all have one thing in common: behind each stands a well-reasoned, emotionally satisfying case for support. Donors are sure to have questions. Your case gives you great answers. Complements Ahern's acclaimed book, How to Write Fundraising Materials that Raise More Money.--Amazon.com.
Donor Care
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Author : John Haydon
language : en
Publisher:
Release Date : 2020-03-02
Donor Care written by John Haydon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-02 with categories.
The most important word in all of fundraising has just four letters: CARE. Not give, not help, not work. CARE is the emotional, rational superglue that attracts donors and keeps them close. John Haydon's legacy with this book is telling nonprofits that they must care about the donors they have and have had in the past. He explains how to care for donors with simplicity as well as urgency. Anyone who likes your organization enough to give to it, to help, to work for you - they care most about your cause. Care back or you will lose them.
The Life You Can Save
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Author : Peter Singer
language : en
Publisher: Random House
Release Date : 2009-03-03
The Life You Can Save written by Peter Singer and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-03 with Philosophy categories.
For the first time in history, eradicating world poverty is within our reach. Yet around the world, a billion people struggle to live each day on less than many of us pay for bottled water. In The Life You Can Save, Peter Singer uses ethical arguments, illuminating examples, and case studies of charitable giving to show that our current response to world poverty is not only insufficient but morally indefensible. The Life You Can Save teaches us to be a part of the solution, helping others as we help ourselves.
Donor Centered Fundraising
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Author : Penelope Burk
language : en
Publisher:
Release Date : 2006
Donor Centered Fundraising written by Penelope Burk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Fund raising categories.
Philanthropy Revolution How To Inspire Donors Build Relationships And Make A Difference
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Author : Lisa Greer
language : en
Publisher: HarperCollins
Release Date : 2020-07-23
Philanthropy Revolution How To Inspire Donors Build Relationships And Make A Difference written by Lisa Greer and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-23 with Social Science categories.
In the first book on philanthropy written from a donor’s perspective, businesswoman and philanthropist Lisa Greer lifts the lid on our charitable sector, with an authentic account that describes exactly how outdated the sector has become and why it’s at risk of collapse.