Kids As Customers
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Kids As Customers
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Author : James U. McNeal
language : en
Publisher:
Release Date : 1992
Kids As Customers written by James U. McNeal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
An indispensable guide for companies marketing to four-to twelve-year-olds.
The Kids Market
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Author : James U. McNeal
language : en
Publisher: Paramount Market Publishing
Release Date : 1999
The Kids Market written by James U. McNeal and has been published by Paramount Market Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
"This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's responses to marketing behavoiur (chapters 9-21). The first eight chapters describe myths and their realities regarding children as a market segment. I demonstrate the enormous market potential children hold todday is far beyond the penny-candy potential once attributed to them. I characterize children as not one but three markets - a current market spennding their own money on their own wants and needs; an influence market spending mom's and dad's money on their own wants and needs; and a future market for all goods and services. In the third part of the book - chapters 9 through 21 - I detail children's reactions to marketing, specifically, their responses to stores, products, including social products, brands, advertising, promotion, public relations, and packaging." -Preface.
Brandchild
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Author : Martin Lindstrom
language : en
Publisher: Kogan Page Publishers
Release Date : 2003
Brandchild written by Martin Lindstrom and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..."- Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management"BRANDchild will be a valuable addition to our industry's literature."- Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson"Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom."- Stann Rapp, MRM Partners Worldwide and co-founder of Rapp CollinsTweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands.Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques.Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.
A Consumer S Guide For Kids
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Author : Joy Wilt (Berry)
language : en
Publisher:
Release Date : 1983
A Consumer S Guide For Kids written by Joy Wilt (Berry) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Child consumers categories.
Explains what it means to be a consumer, how consumers are encouraged to buy, how to make purchases wisely, and how to return unwanted goods.
A Consumer S Guide For Kids
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Author : Joy Wilt
language : en
Publisher:
Release Date : 1979
A Consumer S Guide For Kids written by Joy Wilt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Juvenile Nonfiction categories.
Explains what it means to be a consumer, how consumers are encouraged to buy, how to make purchases wisely, and how to return unwanted goods.
Competing For Kids
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Author : Kelly E. Middleton
language : en
Publisher: Wheatmark, Inc.
Release Date : 2018-07-12
Competing For Kids written by Kelly E. Middleton and has been published by Wheatmark, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-12 with Education categories.
When was the last time you reflected on the quality of customer service your school gives to your students? As alternate forms of education become more prominent, public education faces the challenge of losing its best and brightest students to the competition. Competing for Kids is a full-service manual for giving great customer service throughout your school district. By implementing the concepts in this book, public schools can become more appealing and more successful in retaining and attracting students. Competing for Kids teaches: How the best companies use customer service to compete at the highest levelHow these twenty-one business concepts can help public schools better compete with other forms of educationHow to develop a district-wide customer service plan for all staff members working in the public school arena
Consumer Insight
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Author : Merlin Stone
language : en
Publisher: Kogan Page Publishers
Release Date : 2004-10-03
Consumer Insight written by Merlin Stone and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-03 with Business & Economics categories.
Part of the Market Research in Practice series - essential guides for the burgeoning Market Research Society training and qualifications programme. Written by leading experts on database marketing, customer service and Customer Relationship Marketing (CRM), Consumer Insight provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on: knowing who and where customers are, what they do, what they buy and what they would like to buy. It also explores how customers' thoughts, feelings, objectives and strategies influence their behaviour. The book also explains how companies gain insight by managing and using their customer data correctly. Packed with the latest models, tools and research findings, it provides a great opportunity for market researchers to improve their knowledge of database marketing and CRM, and how they relate to market research. Readers will gain an understanding of what customer management actually is, what information is used, and how this information needs to be planned to support customer management. Key content includes: what is database marketing? how do customer care and database marketing use consumer insight? consumer insight and marketing research analysing consumer data development and retention of customers data protection, risk, good and bad consumers consumer insight systems managing consumer insight
When Our Grown Kids Disappoint Us
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Author : Jane Adams
language : en
Publisher: Simon and Schuster
Release Date : 2008-06-20
When Our Grown Kids Disappoint Us written by Jane Adams and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-20 with Family & Relationships categories.
How do today's parents cope when the dreams we had for our children clash with reality? What can we do for our twenty- and even thirty-somethings who can't seem to grow up? How can we help our depressed, dependent, or addicted adult children, the ones who can't get their lives started, who are just marking time or even doing it? What's the right strategy when our smart, capable "adultolescents" won't leave home or come boomeranging back? Who can we turn to when the kids aren't all right and we, their parents, are frightened, frustrated, resentful, embarrassed, and especially, disappointed? In this groundbreaking book, a social psychologist who's been chronicling the lives of American families for over two decades confronts our deepest concerns, including our silence and self-imposed sense of isolation, when our grown kids have failed to thrive. She listens to a generation that "did everything right" and expected its children to grow into happy, healthy, successful adults. But they haven't, at least, not yet -- and meanwhile, we're letting their problems threaten our health, marriages, security, freedom, careers or retirement, and other family relationships. With warmth, empathy, and perspective, Dr. Adams offers a positive, life-affirming message to parents who are still trying to "fix" their adult children -- Stop! She shows us how to separate from their problems without separating from them, and how to be a positive force in their lives while getting on with our own. As we navigate this critical passage in our second adulthood and their first, the bestselling author of I'm Still Your Mother reminds us that the pleasures and possibilities of postparenthood should not depend on how our kids turn out, but on how we do!
Born To Buy
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Author : Juliet B. Schor
language : en
Publisher: Simon and Schuster
Release Date : 2014-08-19
Born To Buy written by Juliet B. Schor and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-19 with Social Science categories.
Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Consuming Kids
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Author : Susan Linn
language : en
Publisher: Anchor
Release Date : 2005
Consuming Kids written by Susan Linn and has been published by Anchor this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make products of all kinds appeal directly to even the youngest children.