Killer Brands
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Killer Brands
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Author : Frank Lane
language : en
Publisher: Simon and Schuster
Release Date : 2007-04-12
Killer Brands written by Frank Lane and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-12 with Business & Economics categories.
In today's saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. The losers eventually disappear from the marketplace, and the market share and profits go to the victor! Branding expert Frank Lane presents the three simple but essential principles of brand power to launch any successful product. Focus, Alignment, and Linkage represent an entirely new way to look at creating and marketing the Killer Brand. Focus is the compelling promise that a product is unique. Alignment is the marketing actions that are consistent with this promise. Linkage is the guarantee of the product design, packaging, and brand name. Dominate the marketplace with the help of Frank Lane and Killer Brands!
Brand Warfare
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Author : David F. D'Alessandro
language : en
Publisher:
Release Date : 2001-06-30
Brand Warfare written by David F. D'Alessandro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-06-30 with Business & Economics categories.
Strong Brands Strong Relationships
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Author : Susan Fournier
language : en
Publisher: Routledge
Release Date : 2015-06-12
Strong Brands Strong Relationships written by Susan Fournier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-12 with Business & Economics categories.
From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering new contexts. The result is an expanded and better-informed account of people’s relationships with brands and a demonstration of the important and timely implications of this evolving sub-discipline. A range of different brand relationship environments are explored in the collection, including: online digital spaces, consumer collectives, global brands, luxury brands, branding in terrorist organizations, and the brand relationships of men and transient consumers. This book attends to relationship endings as well as their beginnings, providing a full life-cycle perspective. While the first volume focused on positive relationship benefits, this collection explores dysfunctional dynamics, adversarial and politically-charged relationships, and those that are harmful to well-being. Evocative constructs are leveraged, including secrets, betrayals, anthropomorphism, lying, infidelity, retaliation, and bereavement. The curated collection provides both a deeper theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands, Strong Relationships will be the perfect read for marketing faculty and graduate students interested in branding dynamics, as well as managers responsible for stewarding brands.
Brand Warfare
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Author : David D'Alessandro
language : en
Publisher: McGraw Hill Professional
Release Date : 2002-09-13
Brand Warfare written by David D'Alessandro and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-13 with Business & Economics categories.
This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the methods used by John Hancock.
Branding Bootcamp
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Author : Nate Everett
language : en
Publisher: Street Smart Publishing
Release Date : 2024-04-02
Branding Bootcamp written by Nate Everett and has been published by Street Smart Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-02 with Biography & Autobiography categories.
Branding Bootcamp: Learn the Secrets of Creating a Killer Brand" is your definitive guide to mastering the art and science of brand building. From unraveling the psychology behind branding to crafting compelling narratives and scaling for success, this comprehensive e-book equips you with the tools, strategies, and inspiration needed to elevate your brand to new heights. Dive into the world of branding fundamentals, discover innovative techniques for fostering customer loyalty, and explore case studies of brands that have disrupted industries with their bold visions. Whether you're a seasoned entrepreneur or a budding brand strategist, this captivating journey will empower you to unleash the full potential of your brand and make a lasting impact in today's competitive marketplace.
Brand Warfare
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Author : David F. D'Alessandro
language : en
Publisher:
Release Date : 2001
Brand Warfare written by David F. D'Alessandro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with categories.
Brand Growth Barriers
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Author : Ralph Krüger
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-06-17
Brand Growth Barriers written by Ralph Krüger and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide - not only for marketing experts but also for chief executives and responsible parties in sales and controlling.
Brand Warfare
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Author : David F. D'Alessandro
language : en
Publisher:
Release Date : 2001
Brand Warfare written by David F. D'Alessandro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Brand name products categories.
Killer Differentiators
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Author : Jacky Tai
language : en
Publisher:
Release Date : 2008
Killer Differentiators written by Jacky Tai and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Brand name products categories.
The Advertising Business
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Author : John Philip Jones
language : en
Publisher: SAGE
Release Date : 1999-02-10
The Advertising Business written by John Philip Jones and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-02-10 with Business & Economics categories.
This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.