Killing The Market
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Killing The Market
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Author : Roemer McPhee
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-05-14
Killing The Market written by Roemer McPhee and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-14 with categories.
Robert W. Wilson is the greatest investor of all time, on the only criterion that counts: percentage return on capital. What you make with what you have, what you started out with. Wilson would be the first to point out that there are investors richer than himself; but on a percentage-return basis, he is unmatched, and untouched. He received $15,000 from his mother in 1958, and he ran this stake to the fabulous sum of $230 million, by 1986. With assistance he himself sought out, he then nearly quadrupled his net worth to $800 million, by the year 2000. This return, after taxes no less, is more than 50,000 to one. More than 5,000,000 percent. Wilson did it in about forty years, without partners. How? How, possibly? This book, "Killing the Market," tries to find, or at least get close to, an answer. Robert Wilson quit the investing business in 1986, because he had "lost his touch," as he said. The most productive of men, the hardest working of men, he started to move into philanthropy. Eventually he became just about the most important philanthropist in the United States. Of the $800 million he accumulated, he had given away fully $700 million of it at the time of his death, in 2013 (by his own hand). Movingly, Robert Wilson's gifts were never to things that entertained him, or to pet projects; they were always to charities trying very hard to make the world a better place for everybody.
Killing Marketing How Innovative Businesses Are Turning Marketing Cost Into Profit
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Author : Joe Pulizzi
language : en
Publisher: McGraw Hill Professional
Release Date : 2017-09-08
Killing Marketing How Innovative Businesses Are Turning Marketing Cost Into Profit written by Joe Pulizzi and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-08 with Business & Economics categories.
Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.
Market Killing
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Author : Greg Philo
language : en
Publisher: Routledge
Release Date : 2014-09-09
Market Killing written by Greg Philo and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-09 with History categories.
This book shows how the release of the free market in the last part of the twentieth century produced a rise in inequality and violence, the development of a huge criminal economy and the degradation of social and cultural life. It questions the silence of academics in the face of these changes and asks how much they have been incorporated into the priorities of commerce and governments. Many academics in the social sciences, media and cultural studies have avoided critical issues and become occupied in obscure theoretical debates such as post-modernism. The effect was to draw inellectuals and students away from the engaged and empirical work needed to identify key social problems and possibilities for change. The authors of this book point to the need for independent research which can criticise political policies and reveal their effects. They show, for example, why contemporary policies on drugs and education are creating more problems than they solve. The book features contributions from a wide range of academic disciplines including mass communications, sociology, politics, geography, philosophy and economics, and points to new directions for radical science. It also examines the possibilities for a free and democratic media and calls for the development of critical and open debate.
How To Kill A Unicorn
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Author : Mark Payne
language : en
Publisher: Crown Currency
Release Date : 2014-10-07
How To Kill A Unicorn written by Mark Payne and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-07 with Business & Economics categories.
A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges.
A Killing In The Market
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Author : Franklin Dixon
language : en
Publisher: Pocket Books
Release Date : 1989
A Killing In The Market written by Franklin Dixon and has been published by Pocket Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Juvenile Fiction categories.
A Killing In The Market
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Author : John Ball
language : en
Publisher:
Release Date : 1986
A Killing In The Market written by John Ball and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with categories.
Is The American Dream Killing You
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Author : Paul Stiles
language : en
Publisher: HarperPB
Release Date : 2006-09-19
Is The American Dream Killing You written by Paul Stiles and has been published by HarperPB this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-19 with Business & Economics categories.
The "market" is the collective name for every act of buying and selling we participate in. It governs our economy and our lives, determining our values, our goals, and our accomplishments. We make it—and are made by it. In Is the American Dream Killing You? Paul Stiles shows how the pressures of the market are causing undue stress in all our lives. He explains why there is so little trust in companies, why it seems harder to feel secure, and why we never seem to be able to rest anymore. In this stunningly well-researched and elegantly argued book, Stiles shows that the harried, anxious lives we lead have one common pressure—the market.
Killing Game
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Author : Max Allan Collins
language : en
Publisher: Simon and Schuster
Release Date : 2005-11-01
Killing Game written by Max Allan Collins and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-01 with Fiction categories.
The machinations of a new supervisor may have altered Gil Grissom's team of skillful CSIs, as Catherine Willows, Nick Stokes, and Warrick Brown are reassigned from the graveyard shift to the swing shift. That doesn't mean, however, that their paths will never cross. During the course of their separate investigations, the teams must unite again to investigate two distinct murders -- atrocities that are oddly aligned as they share much of the same collective evidence. Despite the different M.O.s, the CSIs are uncovering two wildly imperfect crimes that could possibly add up to an almost perfect one...
You Can Be A Stock Market Genius
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Author : Joel Greenblatt
language : en
Publisher: Simon and Schuster
Release Date : 2010-11-02
You Can Be A Stock Market Genius written by Joel Greenblatt and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-02 with Business & Economics categories.
A successful stock fund manager reveals the secrets behind a fifty percent return in this comprehensive, practical guide featuring all the tools you’ll need. Fund manager Joel Greenblatt has been beating the Dow (with returns of fifty percent a year) for more than a decade. And now, in this highly accessible guide, he’s going to show you how to do it, too. You’re about to discover investment opportunities that portfolio managers, business-school professors, and top investment experts regularly miss—uncharted areas where the individual investor has a huge advantage over the Wall Street wizards. Here is your personal treasure map to special situations in which big profits are possible, including: Spin-offs Restructurings Merger Securities Rights Offerings Recapitalizations Bankruptcies Risk Arbitrage This is a practical and easy-to-use investment reference, filled with case studies, important background information, and all the tools you’ll need. All it takes is a little extra time and effort—and you can be a stock market genius.
Kill The Company
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Author : Lisa Bodell
language : en
Publisher: Routledge
Release Date : 2016-10-21
Kill The Company written by Lisa Bodell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-21 with Business & Economics categories.
In the ever-changing world of business, we've arrived at a point where process has trumped culture, where the race toward efficiency has left us unable to reach our potential. Stuck in the land of status quo, we've forgotten how to think. The very structures put in place to help businesses grow are now holding us back;; it's time to Kill the Company. This book is a call to arms: to start a revolution in how we think and work. But instead of more one-size-fits-all change initiatives forced upon employees, we need to embrace small changes that create ripple effects throughout the organization. Lisa Bodell urges companies to move from "Zombies, Inc." to "Think, Inc." Thinking can no longer be exclusive to the creative team or lead strategists. A culture of curiosity must be fostered among the ranks to shake up our standard practices, from unproductive meetings to go-nowhere strategic planning. This revolution can and will awaken our ability to think, and ultimately, to innovate and grow.