Kinder Und Fernsehwerbung Strategien Der Werbeproduzenten Und Deren Auswirkungen
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Kinder Und Fernsehwerbung Strategien Der Werbeproduzenten Und Deren Auswirkungen
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Author : Melanie Bobik
language : de
Publisher: GRIN Verlag
Release Date : 2010-04-20
Kinder Und Fernsehwerbung Strategien Der Werbeproduzenten Und Deren Auswirkungen written by Melanie Bobik and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-20 with Business & Economics categories.
Wissenschaftlicher Aufsatz aus dem Jahr 2003 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Freie Universität Berlin, Sprache: Deutsch, Abstract: Kinder sind die Kunden von morgen. Werbeproduzenten haben sich darauf spezialisiert, die Zielgruppe Kind mit ihren Werbeideen anzusprechen. Das allgegenwärtige Medium Fernsehen ist ein besonders einflussreicher Werbeträger, der die Werbebotschaft direkt ins Wohn- bzw. Kinderzimmer überträgt. Um das Bedürfnis nach dem beworbenen Produkt zu wecken, werden fiktive Welten geschaffen, die ein erfülltes „perfektes“ Leben zeigen. Es ist umstritten, ob und in wie weit sich Werbung tatsächlich schädlich auf Kinder auswirkt. Wie Werbung im TV tatsächlich auf Kinder wirkt und welche Konzepte bei Kindern besonderen Gefallen finden, wird in der vorliegenden Erörterung ausgeführt. Inklusive knapp 20 weiterführender Quellen in deutscher und englischer Sprache zum Thema.
Kinder Und Fernsehwerbung Strategien Der Werbeproduzenten Und Deren Auswirkungen
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AUDIOBOOK
Author : Melanie Bobik
language : de
Publisher: GRIN Verlag
Release Date : 2010
Kinder Und Fernsehwerbung Strategien Der Werbeproduzenten Und Deren Auswirkungen written by Melanie Bobik and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Wissenschaftlicher Aufsatz aus dem Jahr 2003 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Freie Universität Berlin, Sprache: Deutsch, Abstract: Kinder sind die Kunden von morgen. Werbeproduzenten haben sich darauf spezialisiert, die Zielgruppe Kind mit ihren Werbeideen anzusprechen. Das allgegenwärtige Medium Fernsehen ist ein besonders einflussreicher Werbeträger, der die Werbebotschaft direkt ins Wohn- bzw. Kinderzimmer überträgt. Um das Bedürfnis nach dem beworbenen Produkt zu wecken, werden fiktive Welten geschaffen, die ein erfülltes "perfektes" Leben zeigen. Es ist umstritten, ob und in wie weit sich Werbung tatsächlich schädlich auf Kinder auswirkt. Wie Werbung im TV tatsächlich auf Kinder wirkt und welche Konzepte bei Kindern besonderen Gefallen finden, wird in der vorliegenden Erörterung ausgeführt. Inklusive knapp 20 weiterführender Quellen in deutscher und englischer Sprache zum Thema.
Audiencemaking
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Author : D. Charles Whitney
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1994-06-30
Audiencemaking written by D. Charles Whitney and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-06-30 with Business & Economics categories.
This provocative book shows how media institutions define their audiences and how these definitions shape the work of organizations within them. Leading scholars show that the audience definitions-in-use in each sector shape modern media. Receivers, they argue, are constituted as institutionally-effective audiences that have social meaning and//or economic value within the system. These include measured audiences, generated by research services, sold by media channels and bought by advertisers; specialized or segmented audiences whose particular interests are anticipated or created and then met by content producers; and hypothesized audiences whose interest, convenience and necessity are presumably protected by regulators.
The Boxer
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Author : Jurek Becker
language : en
Publisher: Skyhorse Publishing Inc.
Release Date : 2013-07-09
The Boxer written by Jurek Becker and has been published by Skyhorse Publishing Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-09 with Fiction categories.
"In this follow-up work to Jacob the Liar, Becker tells the story of a man named Aron Blank, tracing his life from his release from a concentration camp in the summer of 1945 through the next twenty or so years. Living in a ghetto at the start of the war, Aron had lost his wife who one day was arrested by the Nazis. In desperation, he turned over his two-year-old son, Mark, for safe-keeping to a neighbor just before he was deported. Now, having survived the war, Aron sets out, with the help of an American relief organization, to find his son."--Jacket.
The Way We Think
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Author : Gilles Fauconnier
language : en
Publisher: Basic Books
Release Date : 2008-08-06
The Way We Think written by Gilles Fauconnier and has been published by Basic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-06 with Psychology categories.
In its first two decades, much of cognitive science focused on such mental functions as memory, learning, symbolic thought, and language acquisition -- the functions in which the human mind most closely resembles a computer. But humans are more than computers, and the cutting-edge research in cognitive science is increasingly focused on the more mysterious, creative aspects of the mind. The Way We Think is a landmark synthesis that exemplifies this new direction. The theory of conceptual blending is already widely known in laboratories throughout the world; this book is its definitive statement. Gilles Fauconnier and Mark Turner argue that all learning and all thinking consist of blends of metaphors based on simple bodily experiences. These blends are then themselves blended together into an increasingly rich structure that makes up our mental functioning in modern society. A child's entire development consists of learning and navigating these blends. The Way We Think shows how this blending operates; how it is affected by (and gives rise to) language, identity, and concept of category; and the rules by which we use blends to understand ideas that are new to us. The result is a bold, exciting, and accessible new view of how the mind works.
Rhythmic Gesture In Mozart
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Author : Wye Jamison Allanbrook
language : en
Publisher: University of Chicago Press
Release Date : 2016-05-06
Rhythmic Gesture In Mozart written by Wye Jamison Allanbrook and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-06 with Biography & Autobiography categories.
Wye Jamison Allanbrook’s widely influential Rhythmic Gesture in Mozart challenges the view that Wolfgang Amadeus Mozart’s music was a “pure play” of key and theme, more abstract than that of his predecessors. Allanbrook’s innovative work shows that Mozart used a vocabulary of symbolic gestures and musical rhythms to reveal the nature of his characters and their interrelations. The dance rhythms and meters that pervade his operas conveyed very specific meanings to the audiences of the day.
Mozart S Piano Concertos
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Author : John Irving
language : en
Publisher: Routledge
Release Date : 2017-07-05
Mozart S Piano Concertos written by John Irving and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with Music categories.
Mozart's piano concertos stand alongside his operas and symphonies as his most frequently performed and best loved music. They have attracted the attention of generations of musicologists who have explored their manifold meanings from a variety of viewpoints. In this study, John Irving brings together the various strands of scholarship surrounding Mozart's concertos including analytical approaches, aspects of performance practice and issues of compositional genesis based on investigation of manuscript and early printed editions. Treating the concertos collectively as a repertoire, rather than as individual works, the first section of the book tackles broad thematic issues such as the role of the piano concerto in Mozart's quasi-freelance life in late eighteenth-century Vienna, the origin of his concertos in earlier traditions of concerto writing; eighteenth-century theoretical frameworks for the understanding of movement forms, subsequent historical shifts in the perception of the concerto's form, listening strategies and performance practices. This is followed by a 'documentary register' which proceeds through all 23 original works, drawing together information on the source materials. Accounts of the concertos' compositional genesis, early performance history and reception are also included here, drawing extensively on the Mozart family correspondence and other contemporary reports. Drawing together and synthesizing this wealth of material, Irving provides an invaluable reference source for those already familiar with this repertoire.
The Handbook Of Mass Media Ethics
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Author : Lee Wilkins
language : en
Publisher: Routledge
Release Date : 2008-09-17
The Handbook Of Mass Media Ethics written by Lee Wilkins and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-17 with Language Arts & Disciplines categories.
This Handbook encapsulates the intellectual history of mass media ethics over the past twenty-five years. Chapters serve as a summary of existing research and thinking in the field, as well as setting agenda items for future research. Key features include: up-to-date and comprehensive coverage of media ethics, one of the hottest topics in the media community 'one-stop shopping' for historical and current research in media ethics experienced, top-tier editors, advisory board, and contributors. It will be an essential reference on media ethics theory and research for scholars, graduate students, and researchers in media, mass communication, and journalism.
Analyzing Music In Advertising
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Author : Nicolai Graakjaer
language : en
Publisher: Routledge
Release Date : 2014-11-27
Analyzing Music In Advertising written by Nicolai Graakjaer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-27 with Business & Economics categories.
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
A Practice Grammar Of German
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Author : Hueber Verlag
language : en
Publisher:
Release Date : 2010
A Practice Grammar Of German written by Hueber Verlag and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with German language categories.
