Kit Customer Experience
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The Customer Service Survival Kit
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Author : Richard Gallagher
language : en
Publisher: AMACOM
Release Date : 2013-03-20
The Customer Service Survival Kit written by Richard Gallagher and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-20 with Business & Economics categories.
Issues with customers can send even the most seasoned service professionals into red alert. Discover how to effectively communicate your way out of any difficult spot. By providing clear techniques, behavioral science insights, case studies, situation-specific advice, and actionable practice exercises, workplace communication expert Richard Gallagher has created a resource that can help anyone master the delicate art of communication. In The?Customer Service Survival Kit, you’ll find tangible tips and tricks to help you discover: how to lean into criticism, how to avoid trigger phrases that can make bad situations worse, the secret to helping people feel heard, how to safely deliver bad news, and how to become immune to intimidation--among many other skills. The Customer Service Survival Kit recognizes that the worst customer situations demand more of front-line employees than good intentions and the right attitude. With the help of these valuable insights, lessons, and indispensable problem-solving tools, your organization holds the key to radically improving its customer service reputation.
The Customer Service Training Tool Kit
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Author : Val Gee
language : en
Publisher:
Release Date : 2000
The Customer Service Training Tool Kit written by Val Gee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Customer services categories.
Customer Experience 3 0
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Author : John A. Goodman
language : en
Publisher: HarperChristian + ORM
Release Date : 2014-08-12
Customer Experience 3 0 written by John A. Goodman and has been published by HarperChristian + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-12 with Technology & Engineering categories.
Customer Experience 3.0 provides firsthand guidance on what works, what doesn't--and the revenue and word-of-mouth payoff of getting it right. Between smartphones, social media, mobile connectivity, and a plethora of other technological innovations changing the way we do almost everything these days, your customers are expecting you to be taking advantage of it all to enhance their customer service experience far beyond the meeting-the-minimum experiences of days past. Unfortunately, many companies are failing to take advantage of and properly manage these service-enhancing tools that now exist, and in return they deliver a series of frustrating, disjointed transactions that end up driving people away and into the pockets of businesses getting it right. Having managed more than 1,000 separate customer service studies, author John A. Goodman has created an innovative customer-experience framework and step-by-step roadmap that shows you how to: Design and deliver flawless services and products while setting honest customer expectations Create and implement an effective customer access strategy Capture and leverage the voice of the customer to set priorities and improve products, services and marketing Use CRM systems, cutting-edge metrics, and other tools to deliver customer satisfaction Companies who get customer service right can regularly provide seamless experiences, seeming to know what customers want even before they know it themselves…while others end up staying generic, take stabs in the dark to try and fix the problem, and end up dropping the ball. Customer Experience 3.0 reveals how to delight customers using all the technological tools at their disposal.
Unselling
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Author : Scott Stratten
language : en
Publisher: John Wiley & Sons
Release Date : 2014-09-29
Unselling written by Scott Stratten and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-29 with Business & Economics categories.
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you. You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell.
Kit Customer Experience
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Author : Martin Newman
language : pt-BR
Publisher: Autêntica Business
Release Date : 2024-03-22
Kit Customer Experience written by Martin Newman and has been published by Autêntica Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-22 with Business & Economics categories.
Você já ouviu falar em Customer Experience (CX)? Experiência do cliente é uma nova abordagem estratégica para colocar o cliente em primeiro lugar por meio da gestão de cada etapa de sua jornada. Proporcionar uma experiência diferenciada aos clientes é ser capaz de identificar e de remover atritos do processo de compra, adequar a proposta de valor a cada segmento, comunicar-se com cada persona usando a linguagem e os canais mais adequados, elaborar campanhas e atividades de marketing engajadoras e converter leads em defensores da marca. Em Customer Experience, Martin Newman e Malcolm McDonald apresentam mais de 100 medidas práticas para levar a experiência do cliente a outro patamar, ilustrando cada uma delas com estudos de caso e entrevistas com profissionais de empresas e marcas líderes de mercado. São dezenas de dicas que você pode começar a implementar no curto prazo para acelerar a atração, a conversão e a retenção de clientes no seu negócio. O autor Newman propõe ainda o conceito de customer mix, uma releitura do mix de marketing rumo à centralidade no cliente. Por meio dos 6Ws – quem compra (Who), por que (Why), o quê (What), onde (Where), quando (When), o que vem a seguir (What ́s next) –, é proposto um novo modelo de elaboração da estratégia de marketing, mais adequado ao atual cenário de mudanças disruptivas e competição intensiva. Customer Experience é um guia que te ajudará a identificar a qualidade da experiência que você proporciona aos seus clientes, quais medidas práticas podem ser adotadas imediatamente para melhorá-la e como liderar esse processo de mudança organizacional integrando os vários departamentos e áreas da sua organização em uma frente única, com o objetivo de colocar o cliente em primeiro lugar e, com isso, alcançar taxas de crescimento e rentabilidade superiores. A experiência do cliente, ou CX, tomou a cena do marketing nos últimos tempos e colocou o cliente como centro da estratégia e dos processos das organizações. No entanto, a maior parte dos livros sobre customer experience gravitam em torno do universo B2C (business-to-consumer). Neste livro, Nick e Paul rompem essa abordagem e propõem um olhar focado no B2B (business-to-consumer), explorando suas especificidades. Em Customer Experience B2B, os autores explicam o que é experiência do cliente no mercado B2B e por que essa deve ser uma pauta para dirigentes e gestores. Eles também abordam temas imprescindíveis para o mapeamento da experiência do cliente, como a satisfação, o Net Promoter Score ® (NPS), os "momentos da verdade" e a relação deles com a lucratividade do negócio. A seguir, Nick e Paul apresentam os seis pilares da experiência do cliente, sugerem métricas para apurar e gerir a experiência do cliente, propõem técnicas para fazer benchmarking e ensinam como elaborar uma "jornada do cliente" no contexto B2B. Aprofundando o assunto, os autores detalham as estratégias para se implementar uma excelente experiência do cliente, passando pela adequação dos produtos e serviços, da promoção, da precificação e da distribuição; pela implementação de uma cultura centrada no cliente; e pelo controle de todas as iniciativas de experiência do cliente na empresa. Customer Experience B2B é o primeiro livro publicado no Brasil sobre experiência do cliente focado no mercado B2B. Leitura essencial para dirigentes, gestores e profissionais lidarem com os desafios específicos desse universo e conseguirem entregar uma experiência realmente diferenciada aos clientes, que multiplicará seus resultados.
The Customer Service Training Tool Kit
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Author : Val Gee
language : en
Publisher: McGraw Hill Professional
Release Date : 1999-12-13
The Customer Service Training Tool Kit written by Val Gee and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-12-13 with Business & Economics categories.
Train your staff to provide great customer service in every situation! Now, with the help of these fun, motivational training activities, you can design and deliver a state-of-the-art customer service training program in a fraction of the time it would take to develop a program from scratch. This comprehensive tool kit contains 60 ready-to-use activities that can be used "as is" in short sessions of less than an hour or combined to create longer programs that you can tailor to the specific needs of your frontline employees. All of the activities--which range from provocative role-playing exercises to intriguing "What Would You Do In This Situation?" questionnaires--have been tested and proven highly effective in developing positive attitudes and customer-friendly behavior in service employees. What's more, participants in these sessions tend to enjoy them and look forward to them as they learn to: revitalize their energy on "bad days"; listen to customers with an open mind; bring empathy to all customer encounters; overcome barriers that inhibit problem solving; use words that inspire trust and confidence; pacify unhappy customers; end a conversation gracefully; find "win-win" solutions to all kinds of problems; and much, much more! Filled with reproducible participant handouts, worksheets, questionnaires, and overhead masters, this one-of-kind tool kit will help you put together a superb customer service training program with a minimum of effort.
The Customer Experience Manual
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Author : Alan Pennington
language : en
Publisher: Pearson UK
Release Date : 2016-09-14
The Customer Experience Manual written by Alan Pennington and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-14 with Business & Economics categories.
Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business. From Customer Journey Mapping to using Big Data, this is the ultimate Customer Experience manual for businesses, whatever the size of your company. Split into two parts, you’ll discover: Why customer experience is so important in business – and how it applies to you How to use customer experience tools in your business – step by step guides on how to use CX metrics and how to learn from them Alongside the theory and practical how-to guidance, there will be a range of examples of ‘thinking differently’ about everyday situations to engage the reader. Plus, with case studies from International Companies, readers will discover not only what works well but also the hard lessons they have learned. The Customer Experience Book shows you how to understand, measure and improve customer experience in your business, whatever your level. The full text downloaded to your computer. With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends Print 5 pages at a time Compatible for PCs and MACs No expiry (offline access will remain whilst the Bookshelf software is installed. eBooks are downloaded to your computer and accessible either offline through the VitalSource Bookshelf (available as a free download), available online and also via the iPad/Android app. When the eBook is purchased, you will receive an email with your access code. Simply go to http://bookshelf.vitalsource.com/ to download the FREE Bookshelf software. After installation, enter your access code for your eBook. Time limit The VitalSource products do not have an expiry date. You will continue to access your VitalSource products whilst you have your VitalSource Bookshelf installed.
Customer Service Intermediate Level Full Certification Kit Complete Skills Training And Support Steps To The Best Customer Experience By Redefining And Improving Customer Experience
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Author : Ivanka Menken
language : en
Publisher: Emereo Pty Limited
Release Date : 2009
Customer Service Intermediate Level Full Certification Kit Complete Skills Training And Support Steps To The Best Customer Experience By Redefining And Improving Customer Experience written by Ivanka Menken and has been published by Emereo Pty Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Practical, concise help for dealing with customers: The book and its accompanying eLearning course and Certification paves the way for the Best Customer Experience by Redefining and Improving Customer Experience: An Innovative Strategy by the Industry Leader in Effective Customer Service Training. We deal with Excellent, and not-so-good customer service every day. Customer Service is always on the agenda. However, these two words involve so much more than simply serving customers. It is solving problems, reassuring the uncertain, calming the infuriated, finding the lost and fixing the broken. The customer service professional is required to be jack-of-all trades to satisfy the expectations of the customer and promises of the company. Organizations know that their customer service staff are the frontline of their business. Sales positions are no longer filled with the unmotivated, the unfriendly, the unhelpful and the untrained personnel from yesteryear. They are the point of make-or-break sales and there is now a greater emphasis and importance on maintaining and improving high quality customer service and staff. Research has shown highly successful service organizations have lower marketing costs, fewer upset customers and more repeat business - customers are "voting with their feet" which is key when customer loyalty has become obsolete. An added bonus to good service is morale, job satisfaction is higher, and employee absenteeism and turnover are lower. This Customer Service Intermediate Certification Kit builds on the Foundation level, with this specific focus on Customer Service: - Customer Service and Contact Centers - Communication Strategies - Customer Relationship Management - Delivering Presentations and Public Speaking - Customer Service and Sales - Building Relationships with Customers - Customer Service and Retail - Conflict Resolution - Decision Making and Assertiveness
Customer Experience Excellence
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Author : Tim Knight
language : en
Publisher: Kogan Page Publishers
Release Date : 2021-08-03
Customer Experience Excellence written by Tim Knight and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-03 with Business & Economics categories.
Discover how the world's best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer engagement. Customer experience (CX) has been a phrase in business lexicon for over 30 years. Seen by many as the last battleground, where winners will gain competitive advantage and increased market share, there is not a company in the world that is not in some way focused on the quality of the experience they deliver. However, for many businesses, CX is neither a strategic discipline, consistently applied, nor is it a well-trodden path. It's not easy to deliver exceptional customer experience, again and again, and it becomes difficult to have a CX strategy that provides tangible and measurable results. Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated by the global consulting group KPMG, this book shows how the world's most elite organizations have made excellence a habit, by creating authentic, human connections at scale. Whether dealing with external consumers or internal colleagues, learn how to become an enlightened and agile business and 'think customer' at every single touch point.
Measuring Customer Experience
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Author : Philipp Klaus
language : en
Publisher: Springer
Release Date : 2014-11-19
Measuring Customer Experience written by Philipp Klaus and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-19 with Business & Economics categories.
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
