Unselling
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Unselling
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Author : Scott Stratten
language : en
Publisher: John Wiley & Sons
Release Date : 2014-09-29
Unselling written by Scott Stratten and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-29 with Business & Economics categories.
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you. You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell.
Career Counselling
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Author : Robert Nathan
language : en
Publisher: SAGE
Release Date : 2006
Career Counselling written by Robert Nathan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
This new edition explains what career counselling actually is, why people seek it, and indicates the many contexts where it is used. The text describes in detail the skills, tools, and techniques of career counselling, useful to both professional career counsellors and those for whom career counselling is just part of their work.
Marketing Management
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Author : Dennis H. Tootelian
language : en
Publisher:
Release Date : 1980
Marketing Management written by Dennis H. Tootelian and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Marketing categories.
The Vietnam Antiwar Movement
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Author : Walter L. Hixson
language : en
Publisher: Taylor & Francis
Release Date : 2000
The Vietnam Antiwar Movement written by Walter L. Hixson and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with History categories.
First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.
Marketing Management And Administrative Action
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Author : Steuart Henderson Britt
language : en
Publisher: McGraw-Hill Companies
Release Date : 1978
Marketing Management And Administrative Action written by Steuart Henderson Britt and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Business & Economics categories.
Dynamics Of Marketing Principles
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Author : Thomas C. Kinnear
language : en
Publisher: Scott Foresman
Release Date : 1983
Dynamics Of Marketing Principles written by Thomas C. Kinnear and has been published by Scott Foresman this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.
Questions And Answers On Counselling In Action
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Author : Professor Windy Dryden
language : en
Publisher: SAGE
Release Date : 1993-08-05
Questions And Answers On Counselling In Action written by Professor Windy Dryden and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-08-05 with Psychology categories.
Seminars by Professor Windy Dryden. See the man live and in action. To find out more and to book your place go to www.cityminds.com ________________________________________ SAGE celebrated the 20th Anniversary of the Counselling in Action in November 2008. To view the video - click here ----------------------------------------------------------- The kind of book where any time you open it, you're likely to find something of current interest that relates to your practice and to issues you've been thinking about... If we regard the questions and answers as serving to stimulate thought and discussion.... then the collection serves a useful purpose indeed' - "Self & Society " Does counselling have to be long-term to be helpful? Should only women counsel women? How can you evaluate counselling? Is it easy to start your own private practice? In this highly readable book, some of Britain's leading experts offer clear answers to these and many other frequently asked questions. The resulting discussion ranges over all aspects of counselling, from practical and theoretical to personal and ethical matters. Some questions have straightforward solutions, others prove much more controversial. In both instances, the views represented here should go a long way towards encouraging deeper consideration of the principles and practice of counselling.
Unmarketing
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Author : Scott Stratten
language : en
Publisher: John Wiley & Sons
Release Date : 2016-10-10
Unmarketing written by Scott Stratten and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-10 with Business & Economics categories.
UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B.
Modern Marketing Thought
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Author : John Howard Westing
language : en
Publisher: MacMillan Publishing Company
Release Date : 1975
Modern Marketing Thought written by John Howard Westing and has been published by MacMillan Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Business & Economics categories.
Marketing Masters
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Author : American Marketing Association
language : en
Publisher: South Western Educational Publishing
Release Date : 1991
Marketing Masters written by American Marketing Association and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
This book is a collection of truly outstanding articles from the Journal of Marketing. The best articles ever written on the profession of marketing as authored by 25 giants in the profession, including Drucker, Deming, Kotler, Berry, and Levitt. Thirty-four articles cover such topics as advertising, distribution, marketing management, marketing theory, products, and services. This book represents the profession's future through the lessons from the past.