Know How Of Branding Products And Services In The Digital Space
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Know How Of Branding Products And Services In The Digital Space
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Author : Dan Vivek Nathan MBA MSc B.A FCIM (U.K)
language : en
Publisher: Newman Springs Publishing
Release Date : 2023-02-20
Know How Of Branding Products And Services In The Digital Space written by Dan Vivek Nathan MBA MSc B.A FCIM (U.K) and has been published by Newman Springs Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-20 with Business & Economics categories.
Written specifically for professionals of brand marketing and brand management and others wishing to do branding, this book presents a clear road map to branding/brand-naming their product(s) or service(s) in the digital space. The author considers the concepts of brand and branding/brand naming in the digital age and the factors likely to lead to brand-naming research, including the brand digital marketing. The trademarks/brand names of most companies/businesses are poorly chosen, however, embroiling their owners and employees failing to capture the innovation of their potential consumers/customers. Branding/brand naming can play a decisive role in its success or failure. The company/business that employs a brand name that someone else is already using or a brand name too similar to someone else's face legal repercussions. This book provides know-how to choose legally defendable, strong, and effective brand names for one's company, business, product, or service. The advent of the Internet and social media has transformed the global business world in which your company/business enjoy worldwide visibility undreamed of a few decades ago. However, you need to be more careful in choosing and protecting your trademarks and brands. This book furnishes excellent step-by-step approach for registering a trademark, brand name, and branding a product or service of your company or business.
Know How Of Branding Products And Services In The Digital Space
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Author : Dan Viv. . . Nathan MBA MSc B. A FCIM (U. K)
language : en
Publisher:
Release Date : 2023-01-09
Know How Of Branding Products And Services In The Digital Space written by Dan Viv. . . Nathan MBA MSc B. A FCIM (U. K) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-09 with Business & Economics categories.
Written specifically for professionals of brand marketing and brand management and others wishing to do branding, this book presents a clear road map to branding/brand-naming their product(s) or service(s) in the digital space. The author considers the concepts of brand and branding/brand naming in the digital age and the factors likely to lead to brand-naming research, including the brand digital marketing. The trademarks/brand names of most companies/businesses are poorly chosen, however, embroiling their owners and employees failing to capture the innovation of their potential consumers/customers. Branding/brand naming can play a decisive role in its success or failure. The company/business that employs a brand name that someone else is already using or a brand name too similar to someone else's face legal repercussions. This book provides know-how to choose legally defendable, strong, and effective brand names for one's company, business, product, or service. The advent of the Internet and social media has transformed the global business world in which your company/business enjoy worldwide visibility undreamed of a few decades ago. However, you need to be more careful in choosing and protecting your trademarks and brands. This book furnishes excellent step-by-step approach for registering a trademark, brand name, and branding a product or service of your company or business.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
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Author :
language : en
Publisher: Arihant Publications India limited
Release Date :
written by and has been published by Arihant Publications India limited this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Brand Creation And Management In The Phygital Era
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Author : Djakeli, Kakhaber
language : en
Publisher: IGI Global
Release Date : 2025-05-29
Brand Creation And Management In The Phygital Era written by Djakeli, Kakhaber and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-29 with Business & Economics categories.
In the evolving digital era, the fusion of physical and digital brand experiences—known as phygitalization—has become essential for brand relevance and success. As consumers increasingly expect seamless, meaningful interactions across both online and offline spaces, brands must strategically balance digital innovation with emotional authenticity. Effective brand management today involves not only delivering quality and efficiency but also creating culturally resonant, personalized experiences that inspire loyalty and action. This shift transforms branding from a corporate asset into a cultural symbol, deeply embedded in the identity and values of the communities it serves. This ability to master this synergy defines a brand’s competitive edge in the 21st century. Brand Creation and Management in the Phygital Era discusses in depth how to create and manage brands in physical and digital environments, taking into consideration the complexities and opportunities of phygitalization. It offers practical strategies, research insights, and neuro-branding techniques to build emotionally resonant and culturally relevant brands in a hybrid world. Covering topics such as brand credibility, influencer marketing, and virtual reality (VR), this book is an excellent resource for entrepreneurs, marketers, managers, students, educators, business leaders, researchers, academicians, and more.
Digital Age Consumers And Brands
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Author : Purnima Embranthiri
language : en
Publisher: Educohack Press
Release Date : 2025-02-28
Digital Age Consumers And Brands written by Purnima Embranthiri and has been published by Educohack Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-28 with Business & Economics categories.
"Digital Age Consumers and Brands" explores consumer and branding behavior in the digital age. Previously, shopping required meticulous planning and interacting with salespeople for product information. Technology has revolutionized these processes, making shopping more convenient. Today, people can browse and buy items from the comfort of their seats, with 81% of shoppers using search engines before making a purchase. Online reviews and testimonials have replaced traditional word-of-mouth marketing, significantly influencing buyer decisions. Businesses have adapted by setting up e-commerce websites and listing products in marketplaces to retain customers. This book examines how the internet has transformed consumer engagement with brands, reshaping marketing economics and making many traditional strategies obsolete. For marketers, the old ways of doing business are unsustainable. We highlight the importance of sound marketing practices, excellent customer service, and stellar products and services for business success. Understanding buyers and learning how they think are crucial elements for success in today's market.
Ebook Principles And Practice Of Marketing 9e
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Author : David Jobber
language : en
Publisher: McGraw Hill
Release Date : 2019-08-01
Ebook Principles And Practice Of Marketing 9e written by David Jobber and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-01 with Business & Economics categories.
EBOOK: Principles and Practice of Marketing, 9e
Cross Cultural Design User Experience Of Products Services And Intelligent Environments
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Author : Pei-Luen Patrick Rau
language : en
Publisher: Springer Nature
Release Date : 2020-07-10
Cross Cultural Design User Experience Of Products Services And Intelligent Environments written by Pei-Luen Patrick Rau and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-10 with Computers categories.
This two-volume set LNCS 12192 and 12193 constitutes the refereed proceedings of the 12th International Conference on Cross-Cultural Design, CCD 2020, held as part of HCI International 2020 in Copenhagen, Denmark in July 2020.The conference was held virtually due to the corona pandemic. The total of 1439 papers and 238 posters included in the 40 HCII 2020 proceedings volumes was carefully reviewed and selected from 6326 submissions. The regular papers of Cross-Cultural Design CCD 2020 presented in this volume were organized in topical sections named: Cross-Cultural User Experience Design; Culture-Based Design, Cross-Cultural Behaviour and Attitude, and Cultural Facets of Interactions with Autonomous Agents and Intelligent Environments.
Influencers And Creators
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Author : Robert V Kozinets
language : en
Publisher: SAGE
Release Date : 2023-04-15
Influencers And Creators written by Robert V Kozinets and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-15 with Business & Economics categories.
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are: the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implications With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.
Ibps So Main Marketing Officer 15 Practice Sets Complete Study Material 2021
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Author :
language : en
Publisher: Arihant Publications India limited
Release Date :
Ibps So Main Marketing Officer 15 Practice Sets Complete Study Material 2021 written by and has been published by Arihant Publications India limited this book supported file pdf, txt, epub, kindle and other format this book has been release on with Study Aids categories.