Konsumentenentscheidungen Im Mobile Commerce
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Konsumentenentscheidungen Im Mobile Commerce
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Author : Philipp Broeckelmann
language : de
Publisher: Springer-Verlag
Release Date : 2010-08-04
Konsumentenentscheidungen Im Mobile Commerce written by Philipp Broeckelmann and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-04 with Business & Economics categories.
Auf der Basis von drei empirischen Studien analysiert Philipp Broeckelmann anhand von mobilen Services, ob Konsumenten durch Informationen aus dem mobilen Internet beeinflusst werden. Der Autor zeigt, dass die teils enthusiastischen Erwartungen an das mobile Internet differenziert betrachtet werden sollten.
The Mobile Commerce Revolution
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Author : Tim Hayden
language : en
Publisher: Que Publishing
Release Date : 2014-09-30
The Mobile Commerce Revolution written by Tim Hayden and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-30 with Business & Economics categories.
Your Definitive Guide to Profiting from Mobile Commerce With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it’s not enough to build an app. You need to know how mobile is transforming your customers’ behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile— from startups to the world’s top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit! Discover how customer mobile behavior is radically maturing and shifting Weave mobility throughout your marketing mix and business operations Prepare for the instant and impulse when your customer wants to buy Identify mobile tactics that are actually influencing purchases Earn confidence from customers that you will protect their privacy Use payment technologies to reduce friction and make it easier to buy Deliver richer, more powerful stories and mobile experiences Understand customers through “Little Data”: qualitative studies to physically observe behavior Grasp purchase attribution: why people buy
Mobile Phones As The Ultimate Shopping Assistants Mobile Commerce In The Purchasing Process And Its Impact On The Consumer Behavior
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Author :
language : en
Publisher: GRIN Verlag
Release Date : 2015-07-22
Mobile Phones As The Ultimate Shopping Assistants Mobile Commerce In The Purchasing Process And Its Impact On The Consumer Behavior written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-22 with Business & Economics categories.
Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.7, University of Southern Denmark, language: English, abstract: The digitalization of the world increased during the last years rapidly in nearly all areas. The base for the dynamic development is caused by the mobile end devices especially by the Smartphone like-wise the increase of quality in the telecommunication infrastructure by contemporary decreasing prices. The needs and expectations of the consumer to mobile commerce by the help of a special investigation are examined. The situation approach as a success factor for mobile commerce is used due to the fact that mobile commerce is a fast developing marketing instrument and that more companies start to integrate the mobile channel in their multi-channel marketing. The research question assumes that mobile commerce influences the purchasing process and the consumer behavior likewise that mobile commerce has an impact in the customer journey. Therefore the research question on how the provider can support the consumer during the mobile shopping process is asked. In addition the question how the different clusters can operationally be connected by the help of the situation approach to make the most efficient customer journey will be illustrated.
Mobile Commerce Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2017-06-19
Mobile Commerce Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-19 with Business & Economics categories.
In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Mobile Commerce Smartphones Im E Commerce
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Author : Beate Wuggenig
language : de
Publisher: GRIN Verlag
Release Date : 2023-03-02
Mobile Commerce Smartphones Im E Commerce written by Beate Wuggenig and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-02 with Business & Economics categories.
Studienarbeit aus dem Jahr 2023 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2, Fachhochschule des bfi Wien GmbH, Sprache: Deutsch, Abstract: Die Hausarbeit beschäftigt sich mit dem Thema Mobile Commerce. Als Fallstudie dient ein Modeunternehmen, das mit einem Unternehmen mit Haushaltsgeräten gegenübergestellt wird. Bei der Untersuchung wird auf Mobile Device Trends, die Unterschiede zwischen Web Apps und Native Apps oder Native Applications (native, angepasste Anwendung für Endgeräte), die einzelnen Formen der Mobile Devices (Computer, Smartphones, Mobiltelefone, Tablet) und das ROPO-Phänomen eingegangen. Die vorliegende Arbeit soll ein Verständnis für die Optimierung der Mobile Devices entwickeln, einen Einblick in das Thema Mobile Commerce geben und Erkenntnisse zum Einsatz der Smartphones im Bereich des E-Commerce verschaffen.
Mobile Commerce
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Author : Information Resources Management Association
language : en
Publisher:
Release Date : 2007
Mobile Commerce written by Information Resources Management Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Mobile commerce categories.
In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices.
Mobile Commerce 2 0
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Author : Majeed Ahmad
language : en
Publisher: CreateSpace
Release Date : 2013-10
Mobile Commerce 2 0 written by Majeed Ahmad and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10 with Mobile commerce categories.
Understand the technology and ideas behind the mobile commerce business in the post-iPhone arena. Mobile Commerce 2.0 is a must-read for managers tasked with formulating a mobile strategy for their businesses. The book is specifically written to educate and inform professionals in the retail, finance, banking, IT, and wireless industries. Mobile Commerce 2.0 presents a series of real-life use cases as well as success stories like Facebook, Foursquare, LevelUp, PayPal, Square, and Twitter as key innovative deployments. Find out how retailers are embracing mobile commerce and how they are managing practices like showrooming. The book encompasses the entire mobile commerce ecosystem; for instance, it offers a detailed treatment of how m-commerce is providing enabling technologies for mobile payments.The state of mobile wallet is followed by a highly readable account of how location is transforming the larger m-commerce footprint. Then, there is a holistic view of mobile ads, their gigantic promise, and how they are becoming a meaningful business after a number of hits and misses. The rise of the social commerce and mobile security are other prominent highlights of the book. FIND OUT: * A detailed treatment of the basic building blocks: location services, mobile payments, and wireless ads* How the boundaries are blurring between technologies and products as diverse as SMS, GPS, NFC, wireless web, social networks, mobile ads, and more* The viable business and revenue models for mobile commerce * Profiles of major players as well as of opportunities in the m-commerce realm
Advances In The Human Side Of Service Engineering
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Author : Tareq Z. Ahram
language : en
Publisher: Springer
Release Date : 2016-07-26
Advances In The Human Side Of Service Engineering written by Tareq Z. Ahram and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-26 with Technology & Engineering categories.
This book explores the different ways in which human-factors engineering influences organizations’ and enterprises’ well-being and competitiveness. It covers a wealth of interrelated topics such as service engineering, service science, human-computer interaction, service usability, attitude and opinion assessment, servicescape design and evaluation, and training for service delivery. Further topics include service systems modeling, anthropology in service science, and customer experience, as well as ethical issues and the impact of an aging society. Based on the AHFE 2016 International Conference on The Human Side of Service Engineering, held on July 27-31, 2016, in Walt Disney World®, Florida, USA, the book provides readers with a comprehensive, general view of current research and challenges in the important field of service engineering. It also provides practical insights into the development of services for different kinds of organizations, including health care organizations, aviation providers, manpower allocation, hospitality and entertainment, as well as banking and financial institutions.
Cruise Management
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Author : Alexis Papathanassis
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-11-03
Cruise Management written by Alexis Papathanassis and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-03 with Business & Economics categories.
Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators’ back-offices and for cruisers’ consumption experiences. This book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations. Following a rigorous double-blind review, the best papers were chosen to be incorporated in this volume.
Mobile Commerce
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Author : Esther Swilley
language : en
Publisher:
Release Date : 2015-11-30
Mobile Commerce written by Esther Swilley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-30 with Electronic commerce categories.
Do you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services, comparing prices, and purchasing make-up are just some of the shopping functions done on mobile devices. How does this change how firms do business? What are the differences between desktop computer shoppers and mobile device shoppers? Moreover, are firms prepared to do business in this changing environment? The purpose of this book is to answer questions concerning the benefits of mobile commerce and its commonalities and contrasts with electronic commerce. Electronic commerce is still viable and we examine its validity along with mobile commerce. Mobile commerce is not electronic commerce, and we discuss the differences, as well as how one can enhance the other. Consumers use both electronic commerce and mobile commerce, as well as offline shopping, on their path to purchase in total omnichannel environment-using all channels. We integrate the opportunities and challenges to bring an idea of the future of marketing with an emphasis on both mobile and electronic commerce, into digital commerce.