Mobile Commerce


Mobile Commerce
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Mobile Commerce


Mobile Commerce
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Author : Brian Ernest Mennecke
language : en
Publisher: IGI Global
Release Date : 2003-01-01

Mobile Commerce written by Brian Ernest Mennecke and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-01 with Computers categories.


"M-commerce (mobile commerce) applications for both individuals and organizations are expected to grow considerably over the next few years. This book addresses issues pertaining to the development, deployment, and use of these applications. Provided is a single source of up-to-date information about mobile commerce, including the technology involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned. The role of m-commerce in the automotive industry, advertising, and the wireless classroom is addressed."



Mobile Commerce Concepts Methodologies Tools And Applications


Mobile Commerce Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2017-06-19

Mobile Commerce Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-19 with Business & Economics categories.


In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.



The Mobile Commerce Revolution


The Mobile Commerce Revolution
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Author : Tim Hayden
language : en
Publisher: Que Publishing
Release Date : 2014-09-30

The Mobile Commerce Revolution written by Tim Hayden and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-30 with Business & Economics categories.


Your Definitive Guide to Profiting from Mobile Commerce With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it’s not enough to build an app. You need to know how mobile is transforming your customers’ behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile— from startups to the world’s top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit! Discover how customer mobile behavior is radically maturing and shifting Weave mobility throughout your marketing mix and business operations Prepare for the instant and impulse when your customer wants to buy Identify mobile tactics that are actually influencing purchases Earn confidence from customers that you will protect their privacy Use payment technologies to reduce friction and make it easier to buy Deliver richer, more powerful stories and mobile experiences Understand customers through “Little Data”: qualitative studies to physically observe behavior Grasp purchase attribution: why people buy



M Commerce


M Commerce
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Author : Norman Sadeh
language : en
Publisher: John Wiley & Sons
Release Date : 2003-01-03

M Commerce written by Norman Sadeh and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-03 with Computers categories.


The first complete introduction to the technology and business issues surrounding m-commerce With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.



E Commerce And Mobile Commerce Technologies


E Commerce And Mobile Commerce Technologies
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Author : Kristian Bass
language : en
Publisher: Scientific e-Resources
Release Date : 2018-03-07

E Commerce And Mobile Commerce Technologies written by Kristian Bass and has been published by Scientific e-Resources this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-07 with categories.


This book provides you with an in-depth introduction to the field of e-commerce. We focus on concepts that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy. Chapter 1 and 2 discuss about the basic concepts of e-commerce and e-business strategy. Chapter 3 describes different types of e-commerce technology. This chapter also tells us about the emerging e-commerce technology innovations. Chapter 4 depicts various types of e-business models and markets. Chapter 5 discuss about the mobile electronic commerce. Chapter 6 tells about the mobile commerce, mobile enterprise solutions and ubiquitous computing. Chapter 7 tells about the security parameters used in e-commerce and fraud issues and why protection in e-commerce is required. Chapter 8 depicts payment system used in electronic commerce like smart cards, micropayments, e-checking, mobile payments etc. Chapter 9 ensures about the E-Commerce Regulatory, Ethical, and Social Environments. Electronic commerce and m-commerce is a business model in which transactions take place over electronic networks, mostly the Internet. It includes the process of electronically buying and selling goods, services, and information. Certain EC and m-commerce applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trade volumes. However, EC and m-commerce is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, customer service, e-government, social networks, and much more. EC and m-commerce is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.



Global Mobile Commerce Strategies Implementation And Case Studies


Global Mobile Commerce Strategies Implementation And Case Studies
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Author : Huang, Wayne
language : en
Publisher: IGI Global
Release Date : 2007-09-30

Global Mobile Commerce Strategies Implementation And Case Studies written by Huang, Wayne and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-30 with Business & Economics categories.


Explores global m-commerce strategies and technological standards, and provides cases of the subject from a global perspective.



E Commerce And M Commerce Technologies


E Commerce And M Commerce Technologies
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Author : P. Candace Deans
language : en
Publisher: IGI Global
Release Date : 2005-01-01

E Commerce And M Commerce Technologies written by P. Candace Deans and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Computers categories.


E-Commerce and M-Commerce Technologies explores the emerging area of mobile commerce. The chapters in this book look specifically at the development of emerging technologies and their application in Internet commerce. From E-business to mobile database developments, this book offers a compilation of readings that are useful to individuals and organizations in the academic study and research surrounding mobile commerce as well as in the practical application of these technologies.



Mobile Commerce Applications


Mobile Commerce Applications
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Author : Nansi Shi
language : en
Publisher: IGI Global
Release Date : 2004-01-01

Mobile Commerce Applications written by Nansi Shi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-01 with Computers categories.


Mobile Commerce Applications addresses and explores the critical architectural issues in constructing m-commerce applications and in applying mobile technologies in different areas, including methodologies, enabling technologies, models, paradigms, architectures, standards and innovations.



Mobile Commerce


Mobile Commerce
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Author : Paul May
language : en
Publisher: Cambridge University Press
Release Date : 2001-04-19

Mobile Commerce written by Paul May and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-04-19 with Business & Economics categories.


This book provides the context, architectures, case studies, and intelligent analysis that will help you grasp this rapidly emerging subject. With keen insight into the needs of both camps, May explains the technological aspects of mobile commerce to business decision makers and the business models to the technologists who design and build these electronic systems. It is the one book all relevant p arties in a company can read to ensure common understanding. Topics include, devices, technologies, applications, standards, security, and more.



Mobile Electronic Commerce


Mobile Electronic Commerce
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Author : June Wei
language : en
Publisher: CRC Press
Release Date : 2014-11-20

Mobile Electronic Commerce written by June Wei and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-20 with Computers categories.


Mobile commerce transactions continue to soar, driven largely by the ever-increasing adoption and use of smartphones and tablets. The use of this technology gives consumers the flexibility to shop whenever and wherever they want. Mobile Electronic Commerce: Foundations, Development, and Applications addresses the role of industry, academia, scientists, engineers, professionals, and students in developing innovative new mobile commerce technologies and systems to further improve the consumer experience. It also discusses the impact of mobile commerce on society, economics, culture, organizations, government, industry, and our daily lives. This book brings together experts from multiple disciplines in industry and academia to stimulate new thinking in the development and application of mobile commerce technology. The book covers important mobile commerce topics, such as critical infrastructure management, mobile security issues, new applications and services, emerging development architectures, mobile business solutions, and future research opportunities. In addition to its multidisciplinary approach, the book also provides a cross-cultural approach intended to overcome cultural barriers and accelerate mobile commerce advancement in the global economy. Authors and researchers from around the world discuss a broad spectrum of methods, tools, and guidelines for designing mobile commerce systems and services in different cultures.