Konsumentenverhalten In Der Sharing Economy
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Konsumentenverhalten In Der Sharing Economy
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Author : Nadine Schreiner
language : de
Publisher: Nomos Verlag
Release Date : 2020-06-08
Konsumentenverhalten In Der Sharing Economy written by Nadine Schreiner and has been published by Nomos Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-08 with Business & Economics categories.
Die Ökonomie des Teilens wird als ein Phänomen beschrieben, welches das Potenzial hat, Märkte und das mit ihnen korrespondierende Verhalten von Konsumenten dauerhaft zu verändern. Dem Grundprinzip "Teilen statt Besitzen" folgend, könnte Sharing – so die implizite Annahme – zu einer besseren Auslastung kaum genutzter Güter und Dienstleistungen führen. Vor diesem Hintergrund könnte Sharing eine zentrale Möglichkeit zur Stärkung nachhaltiger Konsummuster sein. Angesichts dessen ist das Ziel der vorliegenden Publikation durch systematische Analyse ausgewählte Einflussfaktoren einen Erklärungsbeitrag zum Sharingverhalten der Konsumentinnen und Konsumenten zu leisten. In fünf verschiedenen Beiträgen wird u.a. gezeigt, dass die Bereitschaft zum Sharing mit zunehmender sozialer Distanz zum Austauschpartner abnimmt. Ferner wird dargelegt, dass ökonomische Motive einen starken Einfluss auf die Loyalität gegenüber einem Sharing-Anbieter ausüben. Neben diesen selbstbezogenen Präferenzen wird aufgezeigt, dass ebenso soziale und ethische Motivationen in den Bedürfnisstrukturen der Sharing-Geber und -Nehmer zu finden sind. In der Gesamtbetrachtung aller Beiträge wird deutlich, dass Sharing als ökonomische Austauschpraxis in einem Spannungsfeld von individueller Nutzenorientierung und Gemeinwohlorientierung liegt. Aufbauend auf diesen Erkenntnissen werden im Rahmen des Konzepts der strategischen Marketingplanung Handlungsimplikationen für Unternehmen sowie gesellschaftliche Akteure aufgezeigt.Dabei wird deutlich, dass mögliche Maßnahmen als andauernde Aufgabe systematisch geplant, umgesetzt und kontrolliert werden sollten, wenn gesellschaftliche Herausforderungen im Kontext der Nachhaltigkeit gelöst werden sollen.
Sharing Economy And The Impact Of Collaborative Consumption
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Author : de Luna, Iviane Ramos
language : en
Publisher: IGI Global
Release Date : 2019-09-20
Sharing Economy And The Impact Of Collaborative Consumption written by de Luna, Iviane Ramos and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-20 with Business & Economics categories.
The introduction of new technology and technological services worldwide has ushered in a new wave of peer-to-peer and access-driven companies that are disrupting the most established business categories. The emergence of these new business models has upset the flow in contemporary society and transformed people's behavior towards sharing-based economies. Companies and entrepreneurs can see this significant change in people’s behavior as both an opportunity and a threat. Sharing Economy and the Impact of Collaborative Consumption provides emerging research on the impact that the sharing services are having on society as well as the importance of the sharing economy development in the coming years, dealing with relevant issues such as regulations, the technological aspects involved in these platforms, the impact in the tourism sector, and consumer behavior in relation to these services. Multidisciplinary in nature, this publication establishes links between economics, finance, marketing, consumer behavior, and IT, and covers topics that include e-commerce, consumer behavior, and peer economy. It is ideally designed for researchers, students, business professionals, and entrepreneurs seeking current research on the impact that this industry has on various economic, marketing, and societal aspects of different countries.
Handbook Of The Sharing Economy
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Author : Russell W. Belk
language : en
Publisher: Edward Elgar Publishing
Release Date : 2019
Handbook Of The Sharing Economy written by Russell W. Belk and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business & Economics categories.
With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade and critiquing its effect on society.
Sharing Economy Szenarienentwicklung F R Das Konsumentenverhalten In Der Konomie Des Teilens Der Deutschen Generation Y
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Author : Lina Wansel
language : de
Publisher:
Release Date : 2015
Sharing Economy Szenarienentwicklung F R Das Konsumentenverhalten In Der Konomie Des Teilens Der Deutschen Generation Y written by Lina Wansel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
The Rise Of The Sharing Economy
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Author : Kevin Govender
language : en
Publisher: Jonathan Ball Publishers
Release Date : 2021-09-27
The Rise Of The Sharing Economy written by Kevin Govender and has been published by Jonathan Ball Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-27 with Business & Economics categories.
Is access the alternative to ownership? In 2011, the sharing economy was dubbed by Time magazine as one of the 'Ten ideas that will change the world' and it has been widely hailed as a major growth sector, by sources ranging from Fortune magazine, to the World Economic Forum, to former President Obama. The sharing economy is a new economic model that focuses on access to assets or resources, instead of ownership. It has exploded in popularity over recent years and has disrupted a significant number of mature industries such as accommodation, automotive, and entertainment. The total value of the global sharing economy is estimated to grow from $14 billion in 2014 to $335 billion by 2025. With limited resources, the desire to become more environmentally conscious, the high cost and burdens of ownership, and a rapidly growing population, living increasingly in densely populated cities, consumers are faced with greater challenges and opportunities to fill their consumption needs. People are experiencing a significant value shift with a desire to reconnect with products and services in a more meaningful way, are becoming more cost and environmentally conscious, and are prioritising experience over ownership. An organisation's ability to reimagine and reinvent its business model to offer unique opportunities for humanising technology and developing innovative sharing platforms, such as Uber and Airbnb, would be a game changer for them. While the Fourth Industrial Revolution and COVID-19 pandemic are influencing and changing consumer behaviour, organisations are facing a dilemma that is affecting the future of their profitability, existence, and sustainability. In The Rise of the Sharing Economy, Kevin Govender shares his insights and expertise on the evolution of the sharing economy, consumer behaviour, and alternative business models, and empowers consumers to rediscover and realise the enormous benefits of access over ownership, and the potential savings in time, money, space and the opportunity. Access is a cultural and socio-economic phenomenon that is transforming businesses, consumers, the way we live, work, learn, consume, commute and play. Access is the new ownership.
Sharing Economy And The Impact Of Collaborative Consumption
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Author : Iviane Ramos de Luna
language : en
Publisher: Business Science Reference
Release Date : 2019-09-20
Sharing Economy And The Impact Of Collaborative Consumption written by Iviane Ramos de Luna and has been published by Business Science Reference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-20 with Business & Economics categories.
"This book examines the impact of sharing services on society as well as the importance of the sharing economy development in the coming years. It also explores issues related to these sharing services such as regulations, the technological aspects involved in these platforms, and the impact on the tourism sector and consumer behavior"--
Access Basierter Konsum Als Bestandteil Der Sharing Economy
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Author : Carina Kabisreiter
language : de
Publisher:
Release Date : 2017
Access Basierter Konsum Als Bestandteil Der Sharing Economy written by Carina Kabisreiter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
The Rise Of The Sharing Economy
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Author : Pia A. Albinsson
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2018-01-04
The Rise Of The Sharing Economy written by Pia A. Albinsson and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-04 with Business & Economics categories.
This is the ultimate source for anyone who wants a comprehensive view of how the sharing economy began and how it may fundamentally change capitalism across the globe. The Rise of the Sharing Economy: Exploring the Challenges and Opportunities of Collaborative Consumption examines the business phenomenon of the sharing economy, giving readers a thorough analysis of this up-and-coming sector. The book presents a detailed historical perspective of sharing and cooperatives, followed by a discussion of societal factors—predominantly technology—that have facilitated the fast growth of collaborative consumption businesses. Additional chapters offer progressive perspectives on how companies can further commercialize sharing. Written for undergraduate and graduate students studying the collaborative market and for those with entrepreneurial aspirations, this book provides important insight about technology facilities sharing, peer-to-peer lending, grassroots social entrepreneurial efforts, the economics of the sharing economy, legal and public policy issues, and more.
Perspectives On The Sharing Economy
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Author : Indre Maurer
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2019-08-15
Perspectives On The Sharing Economy written by Indre Maurer and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-15 with Business & Economics categories.
Sharing instead of owning is one of the major trends in modern (business) life. By changing how people consume, the rise of the sharing economy has the potential to redefine the role of owners, consumers and producers, change their mode of transaction, create innovative business models, disrupt existing industries, and challenge political and regulative institutions. In addition to these practical implications, the sharing economy phenomenon represents a novel playground for theoretical advancement, attracting a multitude of research and researchers from different disciplines. While this can potentially open up new avenues for practice and theory to stimulate each other, they do not seem to go hand-in-hand at the moment. This volume brings together research from a wide variety of theoretical backgrounds and disciplines to encourage academic discourse on the sharing economy phenomenon. It comprises contributions that are grounded in different theoretical perspectives, including business history, economics, strategic management, organization studies, information systems, political science, legal studies, linguistics, and semantics. While all contributions focus on the sharing economy phenomenon, they examine the subject from different disciplinary angles. Together, they provide a coherent and comprehensive overview of research on the sharing economy.
Digitale Kultur Des Teilens
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Author : Siegfried Behrendt
language : de
Publisher: Springer-Verlag
Release Date : 2018-10-04
Digitale Kultur Des Teilens written by Siegfried Behrendt and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-04 with Business & Economics categories.
Die Sharing Economy boomt. Die Beitragsautoren des vorliegenden Sammelbandes untersuchen Motive, Einstellungen und Effekte dieser neuartigen digitalen Kultur des Teilens und zeigen ihre Potentiale für nachhaltiges Wirtschaften auf. Sie beleuchten innovative Onlineplattformen des Peer-to-Peer Sharing, die von sozial orientierten Initiativen bis hin zu global agierenden Vermittlungsunternehmen reichen. Sie thematisieren die disruptiven Wirkungen der neuen Geschäftsmodelle und liefern erstmals umfassende Daten zu den Umweltwirkungen der Sharing Economy. Schließlich erörtern sie die Rahmenbedingungen, die eine nachhaltige Sharing Economy fördern können.