Kundenbeziehungen Erfolgreich Managen
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Kundenbeziehungen Erfolgreich Managen
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Author : Ulrich Krumb
language : de
Publisher:
Release Date : 2002
Kundenbeziehungen Erfolgreich Managen written by Ulrich Krumb and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
Beschwerdemanagement
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Author : Bernd Stauss
language : de
Publisher:
Release Date : 2002
Beschwerdemanagement written by Bernd Stauss and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
Management Von Kundenbeziehungen
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Author : Dominik Georgi
language : de
Publisher: Springer-Verlag
Release Date : 2010-05-12
Management Von Kundenbeziehungen written by Dominik Georgi and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-12 with Business & Economics categories.
Der Aufbau und die Pflege von langfristigen Kundenbeziehungen sind ein zentraler Wettbewerbsfaktor und ein wichtiger Treiber des Unternehmenserfolgs. In „Management von Kundenbeziehungen“ präsentieren renommierte Autoren in 22 Beiträgen den State of the Art und innovative Lösungsansätze zum Kundenbeziehungsmanagement.
Customer Centric Business Models Two Steps Beyond Customer Relation Management
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Author : Thomas Rolf
language : en
Publisher: diplom.de
Release Date : 2004-01-30
Customer Centric Business Models Two Steps Beyond Customer Relation Management written by Thomas Rolf and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-30 with Business & Economics categories.
Inhaltsangabe:Abstract: The submitted dissertation critically discusses business models in the context of customer dimensions under uncertain market conditions. The following questions summarise the fields of investigation: How do business models adapt to rapidly changing and buyer driven markets? What are the next two steps after Customer Relationship Management? Can the gap in the process chain between Customer Relation Management and Supply Chain Management be bridged and how? How can a method be developed in order to measure the current customer orientation of a company and to compare companies among each other? Are customer oriented companies more profitable? As a deductive research approach is used, beneath a small number of inductive elements, an investigation in both secondary and primary data is imperative. Subsequently a critical review of related literature along with a supporting inquiry is part of the dissertation. The scope of the work includes background information, the discussion of future business models as well as an empiric impression of customer orientation in German small and medium sized enterprises. The most significant conclusions can be recapitulated as follows: Simple customer orientation can lead to less innovation, furthermore to unprofitable business and in the worst case to the elimination of a company. Customer oriented strategy is about building processes that are able to react to any environmental or economical modification as fast as possible. The evolution of Customer Relation Management will lead to new customer driven and pulled business models, including innovative measurement methods like Return on Customer . The gap between Customer Relation Management and Supply Chain Management will in all probability be bridged, new concepts (e.g. Customer Chain Management) will represent this task. A balanced Customer Centric Index, developed as a benchmark instrument as part of the dissertation, shows that only a third of the examined companies can be interpreted as customer oriented , on the other hand Sales & Marketing is regarded as the initial and most influencing process. A statistical connection between being customer oriented and profit could not be proved. As a surprising and unintentional result the survey revealed that focusing on a small market (niche) is, at least for SME, a more profitable business. Eventually the dissertation leaves behind additional questions that could not be [...]
Customer Relationship Management
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Author : Wolfgang Schwetz
language : de
Publisher:
Release Date : 2000
Customer Relationship Management written by Wolfgang Schwetz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Customer Relationship Management
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Author : Wolfgang Schwetz
language : de
Publisher: Springer-Verlag
Release Date : 2013-07-02
Customer Relationship Management written by Wolfgang Schwetz and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-02 with Business & Economics categories.
Dieser Leitfaden für CRM-Anwendungen mit detailliertem Projekt-Stufenplan gibt Antwort auf die Frage: Welches CRM-System passt zu meinem Unternehmen?
Strategic Marketing
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Author : Torsten Tomczak
language : en
Publisher: Springer
Release Date : 2017-09-15
Strategic Marketing written by Torsten Tomczak and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-15 with Business & Economics categories.
Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht. Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.
Citizen Relationship Management
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Author : Alexander Schellong
language : en
Publisher: Peter Lang
Release Date : 2008
Citizen Relationship Management written by Alexander Schellong and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Customer relations categories.
This study explores Customer Relationship Management (CRM) in government. Based on an interdisciplinary literature review and multiple-case study design, a model of Citizen Relationship Management (CiRM) is developed and discussed. The case studies explore the perceptions of CRM/CiRM by administrators, elected officials and consultants as well as its implementation and impact on the municipal level and in a multijurisdictional environment in the United States. Although the explorative part of the study focuses broadly on a theoretical conceptualization of CiRM, the immediate empirical referent of research are the 311 initiatives in the City of Baltimore, the City of Chicago, the City of New York and Miami-Dade County. Thus, the results help administrators and researchers to convey the idea and challenges of 311 well. The study shows that CRM is to a certain extent only partly able to make novel contributions to currently active reform movements in government. In addition, the study's findings support the idea that CiRM provides the means to a different kind of public participation.
Service Users As Sources For Innovation
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Author : Florian Skiba
language : en
Publisher: BoD – Books on Demand
Release Date : 2010
Service Users As Sources For Innovation written by Florian Skiba and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Users are considered as important source for new service ideas and, therefore, as a vital impetus to the creation of innovative new services. Yet, little is known about how service companies manage user integration in the early stages of service development and which types of user qualify as source of service innovation. In this work we widen the knowledge base practitioners and scientists can build on when exploring which service users to integrate and how to increase the likelihood of generating attractive new service ideas. Based on empirical data from two complementary large scale surveys, we provide valuable new insights into the industrial practice of user integration in the German services industry and analyze the independent development contributions of Internet service users.
Touchpoint Live
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Author : Bernhard Keller
language : de
Publisher:
Release Date : 2021-09-23
Touchpoint Live written by Bernhard Keller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-23 with categories.