Kundenbindungsmanagement Eine Kundenzufriedenheitsanalyse In Einer Kommerziellen Fitness Und Freizeiteinrichtung
DOWNLOAD
AUDIOBOOK
Download Kundenbindungsmanagement Eine Kundenzufriedenheitsanalyse In Einer Kommerziellen Fitness Und Freizeiteinrichtung PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Kundenbindungsmanagement Eine Kundenzufriedenheitsanalyse In Einer Kommerziellen Fitness Und Freizeiteinrichtung book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Kundenbindungsmanagement Eine Kundenzufriedenheitsanalyse In Einer Kommerziellen Fitness Und Freizeiteinrichtung
DOWNLOAD
AUDIOBOOK
Author : Vanessa Geis
language : de
Publisher:
Release Date : 2018-02-19
Kundenbindungsmanagement Eine Kundenzufriedenheitsanalyse In Einer Kommerziellen Fitness Und Freizeiteinrichtung written by Vanessa Geis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-19 with categories.
Bachelorarbeit aus dem Jahr 2013 im Fachbereich Sport - Sportkonomie, Sportmanagement, Note: 1,7, Deutsche Hochschule fr Prvention und Gesundheitsmanagement GmbH, Sprache: Deutsch, Abstract: Das Ziel der vorliegenden Arbeit fr das Unternehmen ist eine Umsatzsteigerung durch eine dauerhaft hhere Kundenzufriedenheit sicherzustellen. Die analysierten Ergebnisse sollen spter zu einer Optimierung der Kundenzufriedenheit fhren. Hierfr wird der Servqual Ansatz genutzt. Dies soll auf der Basis einer Ermittlung der Kundenwnsche bzw. Erwartungen und der Ermittlung des Ist-Zustand der Zufriedenheit erfolgen. Auf dieser Grundlage erfolgt ein Soll-Ist-Vergleich, so dass die Kundenzufriedenheit anhand dessen Ergebnisse berarbeitet werden kann. Es sollen Handlungsmanahmen zur Verbesserung der Kundenzufriedenheit erarbeitet werden, wie die eruierten Kundenerwartungen in das bestehende Konzept einflieen knnen. Ein weiteres Ziel ist die langfristige Verbesserung der Customer- Relationship-Management-Prozesse und damit die Erzielung dauerhafter Wettbewerbsvorteile und die Steigerung des Unternehmenserfolgs durch genauere Kenntnis der Kundenwnsche und Kundenerwartungen.
Sportmanagement
DOWNLOAD
AUDIOBOOK
Author : Arnd Krüger
language : de
Publisher: Walter de Gruyter
Release Date : 2014-04-07
Sportmanagement written by Arnd Krüger and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-07 with Business & Economics categories.
Sport ist kein gewöhnliches Wirtschaftsgut. Die Traditionen der Sportbranche müssen ebenso berücksichtigt werden, wie die vielfältigen Differenzierungen in den über sechzig Sportarten auf verschiedenen Leistungsniveaus und die Zielvorstellungen der aktiv und passiv dem Sport Verbundenen. Wer aber nur seine Sportart kennt, ohne die wirtschaftlichen Zusammenhänge zu berücksichtigen, begeht zwangsläufig Fehler. Hier setzt dieses Buch ein, das den Charakter eines einführenden Lehrbuches hat. Die Autoren, behandeln insbesondere die Schnittstellen zwischen den Sport- und den Wirtschaftswissenschaften, die bei den meisten sport- oder wirtschaftswissenschaftlichen Darstellungen der Sportindustrie vernachlässigt werden. Es wendet sich an Studierende, die Verantwortung in der Sportindustrie übernehmen wollen, und an diejenigen, die sich im Sportmanagement weiterbilden wollen.
Text Mining
DOWNLOAD
AUDIOBOOK
Author : Gholamreza Nakhaeizadeh
language : en
Publisher: Physica
Release Date : 2003-03-18
Text Mining written by Gholamreza Nakhaeizadeh and has been published by Physica this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-03-18 with Computers categories.
Text Mining – Theoretical Aspects and Applications presents contributions from researchers from different disciplines. Each of them is studying the problem of mining text according to his scientific background: artificial intelligence, computational linguistics, document analysis, machine learning, information retrieval, pattern recognition. Their common goal is to analyse huge text collections in real world applications in order to support knowledge-intensive processes.
Strategic Marketing Management
DOWNLOAD
AUDIOBOOK
Author : Alexander Chernev
language : en
Publisher:
Release Date : 2009
Strategic Marketing Management written by Alexander Chernev and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Marketing categories.
Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.
Flexible Ridesharing
DOWNLOAD
AUDIOBOOK
Author : Volker Handke
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-14
Flexible Ridesharing written by Volker Handke and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-14 with Technology & Engineering categories.
Individual mobility is one of the most important needs of modern society and an important link between private, public and economic life. In contrast, transport also entails severe environmental and social burdens, foiling current efforts for sustainable development. As the main source of CO2 emissions, transport is a prominent driver for climate change, and individual car traffic is responsible for nearly a third of the total energy consumption. However, we have to consider that many commuters feel indeed very dependent on their car. Here, ridesharing promises to contribute to environmental protection, while still offering individual mobility. Although ridesharing options have been discussed since many years, internet and smartphones provide completeley new opportunities to find ridesharing partners today. Thus, this book deals with current efforts on implementing flexible internet- and phone-based ridesharing services. With a main focus on the users‘ perspective, their demands and acceptance limits, we aim to explore success factors for non-profit, but also commercial ridesharing concepts.
Die Klassengesellschaft Im Schmelztiegel
DOWNLOAD
AUDIOBOOK
Author : Theodor Julius Geiger
language : de
Publisher:
Release Date : 1949
Die Klassengesellschaft Im Schmelztiegel written by Theodor Julius Geiger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1949 with Socialism categories.
After Sales Service Of Engineering Industrial Assets
DOWNLOAD
AUDIOBOOK
Author : Vicente González-Prida Díaz
language : en
Publisher: Springer Science & Business Media
Release Date : 2014-01-10
After Sales Service Of Engineering Industrial Assets written by Vicente González-Prida Díaz and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-10 with Technology & Engineering categories.
This book explores the practical implementation of an advanced after-sales management framework devoted to warranty management. The framework is intended for companies producing either standardized or customized products and such a management tool will facilitate organizational improvement and support innovative decision making processes for technical assistance in after-sales services. “After–sales Service of Engineering Industrial Assets” comprises a proposal for a warranty management framework, with an account of the different methods that can be used to improve decision making in the different stages of the after-sales service management process, and strategies for strengthening the structure and foundations of the framework. A review of the fundamental issues and current research topics in warranty management and after sales services is also provided, which is exemplified by a case study. This book is intended for postgraduates, researchers and engineers who are interested in after sales management, assets engineering and warranty management.
The End Of Advertising As We Know It
DOWNLOAD
AUDIOBOOK
Author : Sergio Zyman
language : en
Publisher: John Wiley & Sons
Release Date : 2002
The End Of Advertising As We Know It written by Sergio Zyman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity and customer service.
Price Management
DOWNLOAD
AUDIOBOOK
Author : Hermann Simon
language : en
Publisher: Springer
Release Date : 2018-12-11
Price Management written by Hermann Simon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-11 with Business & Economics categories.
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
Hospitality A Social Lens
DOWNLOAD
AUDIOBOOK
Author : Paul Lynch
language : en
Publisher: Routledge
Release Date : 2007-01-18
Hospitality A Social Lens written by Paul Lynch and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-18 with Business & Economics categories.
Hospitality: a social lens follows on from the unique contribution made by In Search of Hospitality: theoretical perspectives and debates. It progresses debate, challenges the boundaries of ways of knowing hospitality, and offers intellectual insights stimulated by the study of hospitality. The contributing authors provide tangible evidence of continuing advancement and development of knowledge pertaining to the phenomenon of hospitality. They draw on the richness of the social sciences, taking host and guest relations as a means of studying in-group and out-group relations with and between societies. The chapter contributors represent a multi-disciplinary, international grouping of leading academics with expertise in hospitality management and education, human resource management, linguistics, modern languages, gastronomy, history, human geography, art, architecture, anthropology, and sociology. Each lends their expertise to apply as a social lens through which to view, analyse, and explore hospitality within a range of contexts. Through this process novel ways of interpreting, knowing and sense-making emerge that are captured in the final chapter of the book, and have informed future research themes which are explored.
