Kundenkarten Und Kundenclubs Im Trend Beurteilung Und Bew Hrung Innovativer Kundenbindungsinstrumente Am Theater
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Kundenkarten Und Kundenclubs Im Trend Beurteilung Und Bew Hrung Innovativer Kundenbindungsinstrumente Am Theater
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Author : Christine Lechner
language : de
Publisher: GRIN Verlag
Release Date : 2008-01-25
Kundenkarten Und Kundenclubs Im Trend Beurteilung Und Bew Hrung Innovativer Kundenbindungsinstrumente Am Theater written by Christine Lechner and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-25 with Business & Economics categories.
Diplomarbeit aus dem Jahr 2006 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Fachhochschule Kehl, Sprache: Deutsch, Abstract: Das Schauspielhaus Bochum hat erkannt, wie wichtig die Nachwuchsgeneration für das Theater ist und möchte den Jugendlichen mit dieser innovativen Kundenkarte eine Alternative zu den klassischen Abonnements bieten. In der heutigen Erlebnisgesellschaft sind attraktive Konzepte gefragt, die den gewachsenen Ansprüchen der Kunden , das heißt der Theaterbesucher, gerecht werden. Flexibilität, Übersichtlichkeit, und ein gewisses Maß an Exklusivität sind Eigenschaften, welche die Kunden an den traditionellen Kundenbindungsinstrumenten des Theaters häufig vermissen. Neben besonderen Preisvorteilen wünschen sich viele Theaterbesucher mehr Service, umfassende Hintergrundinformationen und persönliche Kontakte. Deshalb entscheiden sich immer mehr Theater dafür, eine Kundenkarte oder einen Kundenclub einzuführen. In der freien Wirtschaft werden ganzheitliche Kundenkarten und Kundenclubs schon seit Jahren sehr erfolgreich eingesetzt, um die Kunden langfristig an das Unternehmen zu binden.
Flexible Ridesharing
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Author : Volker Handke
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-14
Flexible Ridesharing written by Volker Handke and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-14 with Technology & Engineering categories.
Individual mobility is one of the most important needs of modern society and an important link between private, public and economic life. In contrast, transport also entails severe environmental and social burdens, foiling current efforts for sustainable development. As the main source of CO2 emissions, transport is a prominent driver for climate change, and individual car traffic is responsible for nearly a third of the total energy consumption. However, we have to consider that many commuters feel indeed very dependent on their car. Here, ridesharing promises to contribute to environmental protection, while still offering individual mobility. Although ridesharing options have been discussed since many years, internet and smartphones provide completeley new opportunities to find ridesharing partners today. Thus, this book deals with current efforts on implementing flexible internet- and phone-based ridesharing services. With a main focus on the users‘ perspective, their demands and acceptance limits, we aim to explore success factors for non-profit, but also commercial ridesharing concepts.
After Sales Service Of Engineering Industrial Assets
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Author : Vicente González-Prida Díaz
language : en
Publisher: Springer Science & Business Media
Release Date : 2014-01-10
After Sales Service Of Engineering Industrial Assets written by Vicente González-Prida Díaz and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-10 with Technology & Engineering categories.
This book explores the practical implementation of an advanced after-sales management framework devoted to warranty management. The framework is intended for companies producing either standardized or customized products and such a management tool will facilitate organizational improvement and support innovative decision making processes for technical assistance in after-sales services. “After–sales Service of Engineering Industrial Assets” comprises a proposal for a warranty management framework, with an account of the different methods that can be used to improve decision making in the different stages of the after-sales service management process, and strategies for strengthening the structure and foundations of the framework. A review of the fundamental issues and current research topics in warranty management and after sales services is also provided, which is exemplified by a case study. This book is intended for postgraduates, researchers and engineers who are interested in after sales management, assets engineering and warranty management.
Creating Powerful Brands
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Author : Leslie De Chernatony
language : en
Publisher: Routledge
Release Date : 2011
Creating Powerful Brands written by Leslie De Chernatony and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.
Multinational Organization Development
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Author : David A. Heenan
language : en
Publisher: Addison-Wesley
Release Date : 1979-01
Multinational Organization Development written by David A. Heenan and has been published by Addison-Wesley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979-01 with Business & Economics categories.
Defending Your Brand Against Imitation
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Author : Judith Lynne Zaichkowsky
language : en
Publisher: Greenwood
Release Date : 1995
Defending Your Brand Against Imitation written by Judith Lynne Zaichkowsky and has been published by Greenwood this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Zaichkowsky (marketing, Simon Fraser U., Canada) draws upon research in consumer behavior to explain the history, evolution, and prevalence of the problem of brand imitation. Of special interest to marketing managers are her methods for guarding against brand imitation. Annotation copyright by Book News, Inc., Portland, OR
International Marketing Research
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Author : Alex Rialp
language : en
Publisher: Elsevier
Release Date : 2006-11-27
International Marketing Research written by Alex Rialp and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-27 with Business & Economics categories.
The international marketing literature has grown exponentially in recent years in order to offer sufficient support to corporate and public policy-makers confronting today's turbulent global business conditions. However, according to some of the most recent and outstanding critical assessments of international marketing as a field of study, several promising research avenues are still open to further academic research in this scientific discipline. Accordingly, this volume is conceived as a deep exploration of the evolving nature of the international marketing discipline attending to the diverse sources of emerging opportunities and challenges currently confronting this field of research in the earliest years of this century. The papers in this volume approach this issue from different perspectives. Special consideration is given to firms' export behavior and performance as perhaps still the most relevant, but not the only international marketing strategy among SMEs in both developed and emerging economies. However, strategic internationalization processes in different sectoral contexts (manufacturing, hi-tech and service sectors, and also retailing) are also widely considered in this volume. Of course, the evolving nature of firms' internal capabilities and of shifting environmental forces, which become crucial issues mostly from the international marketers' perspective, are also outlined. Finally, more specific attention is devoted to the increased impact associated with the so-called information technology revolution (especially, the Internet) on business internationalization and international marketing policies and practices. Whereas the primary target readers of this volume are surely scholars and students generally interested in international business/marketing or even international entrepreneurship disciplines, both practitioners and policy-makers in this field should also find relevant insights into their current and future activities. Book jacket.