Kundenwertmanagement Im Externen Berichtswesen Theoretische Anforderungen Und Praktische Restriktionen
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Kundenwertmanagement Im Externen Berichtswesen Theoretische Anforderungen Und Praktische Restriktionen
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Author : Andreas Bünnig
language : de
Publisher: GRIN Verlag
Release Date : 2007-03-28
Kundenwertmanagement Im Externen Berichtswesen Theoretische Anforderungen Und Praktische Restriktionen written by Andreas Bünnig and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-28 with Business & Economics categories.
Studienarbeit aus dem Jahr 2002 im Fachbereich BWL - Controlling, Note: 2,5, Technische Universität Dresden (Lehrstuhl für betriebliches Recnungswesen/ Controlling), Veranstaltung: Controlling , Sprache: Deutsch, Abstract: „Derzeit erfahren viele Unternehmen, dass sich klassische Wettbewerbsstrategien wie Kostenführerschaft oder Qualitätsführerschaft als zunehmend unwirksam erweisen. Vermeintlich dauerhafte Wettbewerbsvorteile aus überlegenen Produkteigenschaften und Dienstleistungsinhalten verlieren immer schneller ihre Wirkung, da es insbesondere ostasiatischen Anbietern gelingt, dieselben oder höhere Qualitätsstandards zu niedrigeren Preisen zu bieten.“ 1 Dadurch kommt den Beziehungen zu aktuellen und potenziellen Kunden eine wachsende Bedeutung zu, und die Unternehmen bemühen sich, durch konsequente Kundenorientierung die Kundenzufriedenheit und Kundenbindung zu erhöhen. Der Wert von Kundenbeziehungen zählt daher heute zu den wichtigsten Einflussfaktoren für den Wert eines Unternehmens 3 : der Kunde wird nicht länger als Erlös- und Kostenträger, sondern vielmehr als Wert- und Vermögensbestandteil des Unternehmens betrachtet. Dabei stellt der Kunde, ähnlich wie der Wert der Marke, immaterielles Vermögen und somit auch ein Investitionsobjekt dar. Dadurch werden Kunden zunehmend als „intangible assets“ betrachtet und sind ein wesentliches Merkmal des wertorientierten Marketings, wodurch sich auch ein zunehmendes Interesse am Kundenwert erklärt. 4 Da somit der Ertragswert der Kundenbeziehungen eines Unternehmens einen überragenden Einfluss auf den Ertragswert des Unternehmens hat, ergibt sich auch ein Zusammenhang zwischen „Customer Equity“ und Shareholder Value. Aus externer Sicht sind Kenntnisse über den Wert von Kundenbeziehungen bzw. deren Art und Umfang ebenfalls von Interesse, da diese die Prognosen für die wirtschaftliche Entwicklung eines Unternehmens erleichtern, aber auch die Bewertung durch Kapitalgeber und Finanzanalysten unterstützt. Informationen über die Ausgaben zum Aufbau und zur Pflege von Kundenbeziehungen können aufzeigen, inwieweit ein Unternehmen seine Stellung am Markt sichert und ausbaut. [...]
Customer Equity Management
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Author : Roland T. Rust
language : en
Publisher: Prentice Hall
Release Date : 2005
Customer Equity Management written by Roland T. Rust and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Customer equity categories.
This book includes a practical framework with applied cases, and award-winning research.
Incentives And Redistribution In The Welfare State
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Author : Jonas Agell
language : en
Publisher: Springer
Release Date : 2016-01-20
Incentives And Redistribution In The Welfare State written by Jonas Agell and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-20 with Business & Economics categories.
This book reviews the lessons from the Swedish 1991 tax reform, the most far-reaching tax reform in any Western industrialized country in the post-war period. The authors discuss a range of behavioural responses (including tax planning, savings, labour supply, investment, etc.), and assess the overall effects on efficiency and equity. They also draw lessons for tax reform more generally. The book should be of interest to anyone with an interest in tax policy and tax reform evaluation.
Innovative Process Optimization Methods In Logistics
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Author : Thorsten Blecker
language : en
Publisher: Erich Schmidt Verlag GmbH & Co KG
Release Date : 2010
Innovative Process Optimization Methods In Logistics written by Thorsten Blecker and has been published by Erich Schmidt Verlag GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business logistics categories.
Text Mining
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Author : Gholamreza Nakhaeizadeh
language : en
Publisher: Physica
Release Date : 2003-03-18
Text Mining written by Gholamreza Nakhaeizadeh and has been published by Physica this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-03-18 with Computers categories.
Text Mining – Theoretical Aspects and Applications presents contributions from researchers from different disciplines. Each of them is studying the problem of mining text according to his scientific background: artificial intelligence, computational linguistics, document analysis, machine learning, information retrieval, pattern recognition. Their common goal is to analyse huge text collections in real world applications in order to support knowledge-intensive processes.
Digital Business Leadership
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Author : Ralf T. Kreutzer
language : en
Publisher: Springer
Release Date : 2018-04-27
Digital Business Leadership written by Ralf T. Kreutzer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with Business & Economics categories.
This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.
Health Economics
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Author : Peter Zweifel
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-07-14
Health Economics written by Peter Zweifel and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-14 with Business & Economics categories.
This is the most complete text available on the economics of health behavior and health care delivery. Appropriate both for advanced undergraduate and beginning graduate students of economics, this text provides the key analytical tools required to understand current research. Issues discussed include the "cost explosion" in health care, the power of medical associations, the search for remuneration systems with favorable incentives, and technological change in medicine. Rather than simplifying the issues facing today’s healthcare systems, the book models existing complexities as they are, adapting economics to reflect the views of the average person.
An Introduction To Bankruptcy Law
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Author : Martin A. Frey
language : en
Publisher:
Release Date : 1992
An Introduction To Bankruptcy Law written by Martin A. Frey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Law categories.
Digital Darwinism
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Author : Ralf T. Kreutzer
language : en
Publisher: Springer
Release Date : 2014-09-19
Digital Darwinism written by Ralf T. Kreutzer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-19 with Business & Economics categories.
Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.
Telecommunications And Energy In Systemic Transformation
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Author : Paul J.J. Welfens
language : en
Publisher: Springer
Release Date : 2011-09-16
Telecommunications And Energy In Systemic Transformation written by Paul J.J. Welfens and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-16 with Science categories.
Paul J. J. Welfens and George Yarrow A. Telecommunications in Western Europe: Liberalization, Technological Dynamics and Regulatory Developments 9 Paul J. J. Welfens and Cornelius Graack 1. Introduction 9 2. Liberalization and Market Expansion in Telecommunications 12 2. 1 Global Forces in Telecoms Liberalization 19 2. 2 Privatization and Deregulation in Western Europe 22 2. 3 Politico-economic Deregulation Pressures 26 3. Technological Dynamics 30 3. 1 Digitization 31 3. 2 Integrated Services Digital Network 33 3. 3 Fibre Optics, Fibre to the Home and Optical Networks 35 3. 4 Mobile Communications 38 4. Regulatory Developments 40 4. 1 Regulatory Developments on the EC Level 41 4. 2 National Regulatory Frameworks: Developments and Experiences 46 4. 2. 1 Telecommunications Equipment 47 4. 2. 2 Value-added Services 49 4. 2. 3 Infrastructure 52 5. Prospects and Consequences for Central and Eastern Europe 72 Appendix 78 B. Telecommunications in Systemic Transformation: Theoretical Issues and Policy Options 85 Paul J. J. Welfens 1. Introduction 85 2. Points of Departure in Eastern Europe 90 2. 1 Structure of the Telecoms Industry in an East-West Perspective 94 2. 2 Telecoms Industry as a Strategic Industry for Systemic Transition 97 VI Telecommunications and Energy in Systemic Transformation 3. Theoretical Aspects of the Telecoms Industry 99 3. 1 Some Problems of Uniform Subscriber Pricing 99 3. 2 Competition, Natural Monopoly and Economies of Scope 102 3. 3 External Effects of Telecoms Network Expansion 109 3.