Kundenzufriedenheit Allgemeine Faktoren Sowie Der Zusammenhang Zwischen Kundenzufriedenheit Und Wartezeit
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Kundenzufriedenheit Allgemeine Faktoren Sowie Der Zusammenhang Zwischen Kundenzufriedenheit Und Wartezeit
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Author : Melanie Maier
language : de
Publisher: GRIN Verlag
Release Date : 2011-08-03
Kundenzufriedenheit Allgemeine Faktoren Sowie Der Zusammenhang Zwischen Kundenzufriedenheit Und Wartezeit written by Melanie Maier and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-03 with Business & Economics categories.
Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, AKAD University, ehem. AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: Immer mehr Unternehmen haben mit einem enormen Wettbewerbsdruck zu kämpfen. Durch die zunehmende Globalisierung, die immer schnellere technologische Entwicklung und die Sättigung auf den Märkten ist es unumgänglich sich als Unternehmen mit dem Thema Kundenzufriedenheit auseinanderzusetzen. Durch die globale Vernetzung und die dadurch entstehende Markttransparenz ist es für Kunden leicht möglich Güter und Dienstleistungen beliebig zu beschaffen und bei Unzufriedenheit den Anbieter zu wechseln. Umso wichtiger ist es Kunden zu binden und eine langfristige Zufriedenheit aufzubauen. Dies ist nur möglich durch das Schaffen strategischer Wettbewerbsvorteile auf Basis immaterieller Vermögenswerte. Ein Unternehmen ohne Kunden kann nicht überleben. Je mehr zufriedene Kunden ein Unternehmen hat, desto höher die Chance den Unternehmenswert langfristig und nachhaltig zu steigern. Nach dem Pareto-Prinzip sind gerade einmal 20% der Kunden für 80% des Gesamtumsatzes verantwortlich. Die Wünsche und Bedürfnisse dieser Kunden zu kennen sind ein großer Schritt in eine erfolgreiche Zukunft. In der Vergangenheit haben Unternehmen verstärkt diesen Erfolgsfaktor erkannt und große Summen in die Messung und Steigerung der Kundenzufriedenheit investiert. Heute können nicht mehr nur harte Daten, wie Gewinn, Umsatz und Kosten im Mittelpunkt der unternehmerischen Planung stehen. Gefragt sind heute sogenannte „soft Skills“, weiche Faktoren wie Kundenloyalität, Kundenzufriedenheit und Qualität. Kundenzufriedenheit muss zielgerichtet in das Handeln jedes Unternehmens eingebunden werden um Erfolg und Wettbewerbsvorteile zu sichern.
Product Plus
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Author : Christopher H. Lovelock
language : en
Publisher: McGraw-Hill Companies
Release Date : 1994
Product Plus written by Christopher H. Lovelock and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Costs, to customers, he emphasizes, entail more than just money - they involve time, physical effort, and hassle, too. Innovation in service delivery requires rethinking the ways in which the firm and its customers interact and then reengineering traditional processes.
Service Quality And Management
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Author : Bernd Stauss
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-06-29
Service Quality And Management written by Bernd Stauss and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-29 with Business & Economics categories.
Introduction Are services millennium-proof? Certainly not. At least not at this moment. There is no thorough research needed to derive that conclusion, simply ask around. The evi dence is overwhelming. True horror stories exist of all types of services in all types of sectors. It is even becoming a business in itself. Television shows that are based on customer complaints about services are becoming more and more popular. As is the case in the millennium problem, management of service companies experiences a lot of problems in the hardware and the software of services. There are still prob lems in defining and developing the service, and problems in creating, realizing and managing weil defined services. Is there than no progress at all? We believe there iso The enormous attention for services has its advantages as weil. In various places innovations are realized, and what is more important are linked to theory. Only in this way learning becomes pos sible. Eventually innovative practice will reflect in the development of theory, and in turn good practice will be based on solid theory. This series tries to support this pro cess by presenting a number of innovative practices, and examples of testing theory in service quality marketing and management.
Theories Of Personality
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Author : Richard Ryckman
language : en
Publisher: Cengage Learning
Release Date : 2020-09-03
Theories Of Personality written by Richard Ryckman and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-03 with categories.
Merging the best of classic and contemporary research, THEORIES OF PERSONALITY, 10E takes a unique "theory by theory" approach that carefully guides readers through major theories on their way to a solid working knowledge of personality. Offering a straightforward presentation, the book provides a framework that defines personality and emphasizes the science of personality before introducing the basic concepts and principles of the major theoretical positions. It concludes by noting the ways in which the different theories stimulate additional research efforts and by presenting five current research trends resulting from the work of these earlier theorists.
Grocery Revolution
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Author : Barbara E. Kahn
language : en
Publisher: Prentice Hall
Release Date : 1997
Grocery Revolution written by Barbara E. Kahn and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
A wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a "reader friendly" overview of what academic researchers have discovered about consumer grocery shopping behavior.
Neuropsychotherapy
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Author : Klaus Grawe
language : en
Publisher: Routledge
Release Date : 2017-09-25
Neuropsychotherapy written by Klaus Grawe and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-25 with Medical categories.
Neuropsychotherapy is intended to inspire further development and continual empirical updating of consistency theory. It is essential for psychotherapists, psychotherapy researchers, clinical psychologists, psychiatrists, neuroscientists, and mental-health professionals. Profoundly important and innovative, this volume provides necessary know-how for professionals as it connects the findings of modern neuroscience to the insights of psychotherapy. Throughout the book, a new picture unfolds of the empirical grounds of effective psychotherapeutic work. Author Klaus Grawe articulates a comprehensive model of psychological functioning-consistency theory-and bridges the gap between the neurosciences and the understanding of psychological disorders and their treatment. Neuropsychotherapy illustrates that psychotherapy can be even more effective when it is grounded in a neuroscientific approach. Cutting across disciplines that are characteristically disparate, the book identifies the neural foundations of various disorders, suggests specific psychotherapeutic conclusions, and makes neuroscientific knowledge more accessible to psychotherapists. The book's discussion of consistency theory reveals the model is firmly connected to other psychological theoretical approaches, from control theory to cognitive-behavioral models to basic need theories.
Marketing Problems
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Author : Melvin Thomas Copeland
language : en
Publisher: Legare Street Press
Release Date : 2023-07-18
Marketing Problems written by Melvin Thomas Copeland and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with categories.
This book dives deep into the world of marketing, providing insightful and strategic solutions to common marketing problems. With real-world examples and practical advice, this book is an essential resource for anyone interested in marketing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Sharing Expertise
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Author : Mark S. Ackerman
language : en
Publisher: MIT Press
Release Date : 2003
Sharing Expertise written by Mark S. Ackerman and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
The field of knowledge management focuses on how organizations can most effectively store, manage, retrieve, and enlarge their intellectual properties. The repository view of knowledge management emphasizes the gathering, providing, and filtering of explicit knowledge. The information in a repository has the advantage of being easily transferable and reusable. But it is not easy to use decontextualized information, and users often need access to human experts. This book describes a more recent approach to knowledge management, which the authors call "expertise sharing." Expertise sharing emphasizes the human aspects -- cognitive, social, cultural, and organizational -- of knowledge management, in addition to information storage and retrieval. Rather than focusing on the management level of an organization, expertise sharing focuses on the self-organized activities of the organization's members. The book addresses the concerns of both researchers and practitioners, describing current literature and research as well as offering information on implementing systems. It consists of three parts: an introduction to knowledge sharing in large organizations; empirical studies of expertise sharing in different types of settings; and detailed descriptions of computer systems that can route queries, assemble people and work, and augment naturally occurring social networks within organizations.
Introduction To Artificial Intelligence
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Author : Wolfgang Ertel
language : en
Publisher: Springer
Release Date : 2018-01-18
Introduction To Artificial Intelligence written by Wolfgang Ertel and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-18 with Computers categories.
This accessible and engaging textbook presents a concise introduction to the exciting field of artificial intelligence (AI). The broad-ranging discussion covers the key subdisciplines within the field, describing practical algorithms and concrete applications in the areas of agents, logic, search, reasoning under uncertainty, machine learning, neural networks, and reinforcement learning. Fully revised and updated, this much-anticipated second edition also includes new material on deep learning. Topics and features: presents an application-focused and hands-on approach to learning, with supplementary teaching resources provided at an associated website; contains numerous study exercises and solutions, highlighted examples, definitions, theorems, and illustrative cartoons; includes chapters on predicate logic, PROLOG, heuristic search, probabilistic reasoning, machine learning and data mining, neural networks and reinforcement learning; reports on developments in deep learning, including applications of neural networks to generate creative content such as text, music and art (NEW); examines performance evaluation of clustering algorithms, and presents two practical examples explaining Bayes’ theorem and its relevance in everyday life (NEW); discusses search algorithms, analyzing the cycle check, explaining route planning for car navigation systems, and introducing Monte Carlo Tree Search (NEW); includes a section in the introduction on AI and society, discussing the implications of AI on topics such as employment and transportation (NEW). Ideal for foundation courses or modules on AI, this easy-to-read textbook offers an excellent overview of the field for students of computer science and other technical disciplines, requiring no more than a high-school level of knowledge of mathematics to understand the material.
Evaluation Matters
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Author : Katrin Dziekan
language : en
Publisher: Waxmann Verlag
Release Date : 2013
Evaluation Matters written by Katrin Dziekan and has been published by Waxmann Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Political Science categories.
Based on the authors' rich experiences, this book demonstrates that evaluation of measures aimed at more sustainable mobility is a useful task which can be learned by everybody. By integrating theory and practice it offers richly-illustrated case examples and cartoons to provide hands on advice. It offers a framework for thinking about evaluation of mobility-related measures and outlines the necessary steps for good evaluation practice. Key Features •Richly illustrated by comics and on real measure examples. •A step-by-step hands on guide for practitioners.