L Anti Marketing
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L Anti Marketing
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Author : Bob Ngamoe
language : fr
Publisher: Editions Publibook
Release Date : 2016
L Anti Marketing written by Bob Ngamoe and has been published by Editions Publibook this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Approximations, formulations évasives, inadaptation aux réalités camerounaises et plus largement africaines, fautes, documents incomplets... Le bilan que pose Bob Ngamoe à travers ses pages est accablant. Soucieux aussi. Car comment espérer enseigner correctement le marketing avec des outils pédagogiques défaillants ? Comment sanctionner les connaissances des apprenants à partir d'examens écrits à l'emporte-pièce, omettant des données et des éléments essentiels ? Comment conduire de futurs cadres vers la réussite en leur soumettant des questionnaires déjà mauvais ? Et comment leur inculquer les bons réflexes quand les méthodes sont inadaptées ? Des préoccupations qui orientent un état des lieux critique, mais aussi constructif, de l'emploi des études de cas... Parce qu'il en va de la vie professionnelle d'hommes et de femmes, parce qu'il en va aussi de l'avenir de tout un pays et de sa capacité à former des acteurs intelligents et adaptés aux réalités économiques, Bob Ngamoe se montre intransigeant envers ces confrères qui établissent les outils pédagogiques ou évaluatifs. Sévère mais juste, minutieux et inflexible, il passe ici au crible l'évaluation de l'enseignement camerounais du marketing, tout en dévoilant l'excellence à laquelle il doit tendre. Présenté ici dans une nouvelle édition revue et augmentée, un ouvrage intraitable mais nécessaire !
The Anti Marketing Manifesto
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Author : Michelle Lopez Boggs
language : en
Publisher: FriesenPress
Release Date : 2020-09-29
The Anti Marketing Manifesto written by Michelle Lopez Boggs and has been published by FriesenPress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-29 with Business & Economics categories.
DO YOU WANT TO BUILD A SUSTAINABLE, ETHICAL, AND PROFITABLE BUSINESS WITHOUT FEELING LIKE A SELLOUT? Are you willing to be your true self in business and accept the consequences—and rewards—of doing so? People are sick to death of being targeted, manipulated, and conned into sales that don’t enrich their lives. Humanity deserves better than predatory marketing. Customers want to do business with real people, not fakes. They want the truth—your truth—not your BS. In today’s age of increasing transparency, you have to look inside and get 100% real with yourself. With her sharp, expressive writing style, veteran anti-marketer Michelle Lopez Boggs walks you through her unique philosophy for selling without being a sellout. In this book you’ll discover: • Why customers are done with predatory marketing and why you should use the MEI principle—Motivate, Educate, and Inspire— as the foundation for all your content and communication • How being your true self (flaws, emotions, quirks, and all) is the most valuable currency and the most satisfying path to profits • How to infuse your unique voice, personality, talents, and perspectives into every facet of your business from your packaging and email newsletter to your funnel) and how critical this is for growth • The profit-butchering enemy of your attention—and what to focus on instead • Why you should keep the three ride-or-die essentials on your desk (and learn to say “f*ck everything else”) Part sales and marketing, part self-development, and packed with examples and research, The Anti-Marketing Manifesto will guide you to big profits by bringing your best to the people you’re here to serve.
Ebook Principles And Practice Of Marketing 9e
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Author : David Jobber
language : en
Publisher: McGraw Hill
Release Date : 2019-08-01
Ebook Principles And Practice Of Marketing 9e written by David Jobber and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-01 with Business & Economics categories.
EBOOK: Principles and Practice of Marketing, 9e
Marketing Issues In Western Europe
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Author : Erdener Kaynak
language : en
Publisher: Routledge
Release Date : 2012-11-12
Marketing Issues In Western Europe written by Erdener Kaynak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Business & Economics categories.
Be prepared for the differences in marketing across European borders! Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing practices and strategic issues for this crucial area of the business world. This detailed examination of Western European industries and marketing practices not only clearly explores the shifting trends within the countries described, but can also be seen as a bellwether for neighboring regions on the continent. Respected international experts provide an up-to-date inside look at what the pressing concerns are and what unique strategies work for business in various sectors. The European Union’s birth can be traced back to 1951 when six countries of Western Europe banded together to form what was then known as the European Coal and Steel Community. Since then, Western Europe has played a significant role as the nucleus for the important marketing trends and industry changes for the entire EU. Marketing Issues in Western Europe: Changes and Developments provides conceptual frameworks, illustrative case studies, deep analytical insights into marketing issues, detailed empirical data, and thoughtful propositions for future testing. International business researchers, business and marketing consultants, developmental agencies, and companies prospectively interested in investment will find this book to be crucial for making decisions involving marketing in the countries of the EU or the rest of the continent. Chapters are richly referenced, and several include tables and charts to clearly illustrate data. Marketing Issues in Western Europe: Changes and Developments includes: a thought-provoking look at the multidimensional state of marketing in Western Europe a probing appraisal of Pan-European marketing with a proposed conceptual framework a review of the marketing consequences of internal market unification an exploratory study of marketing practice and market orientation a penetrating look at the role of domestic animosity in consumer choice detailed research describing price strategy in the EU an exploration of the impact of fear appeal in a cross-cultural context and more! Marketing Issues in Western Europe: Changes and Developments is a probing examination of the dynamic marketing developments in Western European countries to give you the insight needed to effectively prepare for the future.
Manuel D Anti Marketing
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Author : Zeil
language : fr
Publisher:
Release Date : 2021-05-19
Manuel D Anti Marketing written by Zeil and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-19 with categories.
Marketing The Retro Revolution
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Author : Stephen Brown
language : en
Publisher: SAGE
Release Date : 2001-08-21
Marketing The Retro Revolution written by Stephen Brown and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-08-21 with Business & Economics categories.
The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.
The Routledge Companion To The Future Of Marketing
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Author : Luiz Moutinho
language : en
Publisher: Routledge
Release Date : 2014-01-10
The Routledge Companion To The Future Of Marketing written by Luiz Moutinho and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-10 with Business & Economics categories.
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
On Premise Signs As Storefront Marketing Devices And Systems
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Author : Charles R. Taylor
language : en
Publisher:
Release Date : 2005
On Premise Signs As Storefront Marketing Devices And Systems written by Charles R. Taylor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Advertising, Outdoor categories.
Linking Research And Marketing Opportunities For Pulses In The 21st Century
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Author : R. Knight
language : en
Publisher: Springer Science & Business Media
Release Date : 2000-01-31
Linking Research And Marketing Opportunities For Pulses In The 21st Century written by R. Knight and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01-31 with Business & Economics categories.
Proceedings of the Third International Food Legumes Research Conference
Global Perspectives On The Strategic Role Of Marketing Information Systems
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Author : Medina-Quintero, Jose Melchor
language : en
Publisher: IGI Global
Release Date : 2023-05-08
Global Perspectives On The Strategic Role Of Marketing Information Systems written by Medina-Quintero, Jose Melchor and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-08 with Business & Economics categories.
A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.