Manuel D Anti Marketing
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Manuel D Anti Marketing
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Author : Zeil
language : en
Publisher:
Release Date :
Manuel D Anti Marketing written by Zeil and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Manuel D Anti Marketing
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Author : Zeil
language : fr
Publisher:
Release Date : 2021-05-19
Manuel D Anti Marketing written by Zeil and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-19 with categories.
L Anti Marketing
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Author : Bob Ngamoe
language : fr
Publisher: Editions Publibook
Release Date : 2016
L Anti Marketing written by Bob Ngamoe and has been published by Editions Publibook this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Approximations, formulations évasives, inadaptation aux réalités camerounaises et plus largement africaines, fautes, documents incomplets... Le bilan que pose Bob Ngamoe à travers ses pages est accablant. Soucieux aussi. Car comment espérer enseigner correctement le marketing avec des outils pédagogiques défaillants ? Comment sanctionner les connaissances des apprenants à partir d'examens écrits à l'emporte-pièce, omettant des données et des éléments essentiels ? Comment conduire de futurs cadres vers la réussite en leur soumettant des questionnaires déjà mauvais ? Et comment leur inculquer les bons réflexes quand les méthodes sont inadaptées ? Des préoccupations qui orientent un état des lieux critique, mais aussi constructif, de l'emploi des études de cas... Parce qu'il en va de la vie professionnelle d'hommes et de femmes, parce qu'il en va aussi de l'avenir de tout un pays et de sa capacité à former des acteurs intelligents et adaptés aux réalités économiques, Bob Ngamoe se montre intransigeant envers ces confrères qui établissent les outils pédagogiques ou évaluatifs. Sévère mais juste, minutieux et inflexible, il passe ici au crible l'évaluation de l'enseignement camerounais du marketing, tout en dévoilant l'excellence à laquelle il doit tendre. Présenté ici dans une nouvelle édition revue et augmentée, un ouvrage intraitable mais nécessaire !
Geomarketing
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Author : Gérard Cliquet
language : en
Publisher: John Wiley & Sons
Release Date : 2013-03-04
Geomarketing written by Gérard Cliquet and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-04 with Business & Economics categories.
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.
Retour Sur Quatre Concepts Fondamentaux Du Marketing Contemporain
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Author : Bernard Cova
language : fr
Publisher:
Release Date : 2003
Retour Sur Quatre Concepts Fondamentaux Du Marketing Contemporain written by Bernard Cova and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
Marketing Critique Le Consommateur Collaborateur En Question
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Author : COVA
language : en
Publisher: Lavoisier
Release Date : 2010-06-28
Marketing Critique Le Consommateur Collaborateur En Question written by COVA and has been published by Lavoisier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-28 with categories.
Cet ouvrage est consacré à l'approche dite de marketing critique qui propose un regard décalé sur les discours générés par le marketing et ses alliés tels la sociologie de la consommation, la psychologie du consommateur, etc. Son but est de mettre en lumière dans les discours marketing ce qui relève d'un biais idéologique et non d'une démarche scientifique. Cette approche critique est particulièrement appliquée à la nouvelle logique du marketing, la SDL (Service Dominant Logic) qui donne une place centrale au processus de co-création entre le fournisseur et le consommateur. Le lecteur trouvera dans Marketing critique une panoplie d'idées innovantes qui devrait nourrir une réflexion managériale sur les stratégies permettant aux intervenants de nos sociétés de trouver des solutions novatrices pour répondre à des demandes de services et à des besoins fondamentaux dont celui de l'accès à l'énergie.
Does Marketing Need Reform
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Author : Jagdish N Sheth
language : en
Publisher: Routledge
Release Date : 2015-01-28
Does Marketing Need Reform written by Jagdish N Sheth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-28 with Business & Economics categories.
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.
Strategies In Sports Marketing Technologies And Emerging Trends
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Author : Dos Santos, Manuel Alonso
language : en
Publisher: IGI Global
Release Date : 2014-04-30
Strategies In Sports Marketing Technologies And Emerging Trends written by Dos Santos, Manuel Alonso and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-30 with Business & Economics categories.
The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.
Being Elsewhere
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Author : Shelley Baranowski
language : en
Publisher: University of Michigan Press
Release Date : 2001
Being Elsewhere written by Shelley Baranowski and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
A guide to vacationing, from the 1800s to the present
New Territories In Health
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Author : Isabelle Pailliart
language : en
Publisher: John Wiley & Sons
Release Date : 2020-04-28
New Territories In Health written by Isabelle Pailliart and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-28 with Health & Fitness categories.
The third volume in the Health Information set, New Territories in Health focuses on the multifaceted spheres of influence or territories in the field of health. This book includes nine contributions – based on the analysis of stakeholder logics – that approach the relationships between health and territories. The authors – all specialists – offer original insights, enhanced by in-depth studies, on the multiple forms that this territorialization takes: political and institutional, professional and organizational, public and media.