L Impact De La Rh Torique En Communication Publicitaire Et Politique
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Marketing Rh
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Author : Franck Brillet
language : fr
Publisher: Dunod
Release Date : 2017-09-27
Marketing Rh written by Franck Brillet and has been published by Dunod this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-27 with Business & Economics categories.
Au moment où la guerre des talents fait rage, les entreprises doivent impérativement se démarquer par une politique RH attractive afin d'attirer les candidats et fidéliser les collaborateurs. C'est le positionnement des RH sur le marché du travail que l'on nomme "Marketing RH". Développé dans les années 80, le concept s'est approprié les techniques du marketing : séduire les futurs collaborateurs en externe, les fidéliser en interne. Les RH disposent d’un vrai marketing-mix (4P) : Produit (prestations RH, formation, intégration...) ; Prix (coût de la prestation) ; Politique de distribution (services RH, management...) ; Publicité/Communication (recrutement, politique RH...). À l'heure de la digitalisation et de la remise en question des managers, le marketing RH permet aux organisations de résoudre des problématiques stratégiques et managériales à long terme en renforçant leur marque employeur et en fournissant des outils adaptés aux salariés, face à l'intensité de la concurrence et la mondialisation.
Culture Is Our Business
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Author : Marshall McLuhan
language : en
Publisher: Wipf and Stock Publishers
Release Date : 2015-02-12
Culture Is Our Business written by Marshall McLuhan and has been published by Wipf and Stock Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-12 with Business & Economics categories.
Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on the ad men of Madison Avenue) of the sixties. Approaching commercial messages as unacknowledged art forms and cultural artifacts, McLuhan delivers a series of probes that pick apart their meanings and underlying values, their paradoxes and paralogisms, and their overt function as persuasion and propaganda. Through humor, satire, and a poetic sensibility, he provides us with a serious exploration of the consumer culture that emerged out of the electronic media environment. In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception on the part of the reader.
The Daily You
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Author : Joseph Turow
language : en
Publisher: Yale University Press
Release Date : 2012-01-10
The Daily You written by Joseph Turow and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-10 with Social Science categories.
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don’t know they are collecting and individualized profiles we don’t know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a “target” or “waste” or placed in one of the industry’s finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online?Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets—and what can be done to stop it.
Stretching Man S Mind
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Author : Margaret Harmon
language : en
Publisher:
Release Date : 1975
Stretching Man S Mind written by Margaret Harmon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Computers categories.
Consumer Value
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Author : Morris Holbrook
language : en
Publisher: Routledge
Release Date : 2002-03-11
Consumer Value written by Morris Holbrook and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-03-11 with Business & Economics categories.
As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality. Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.
Propaganda And The Public Mind
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Author : David Barsamian
language : en
Publisher: Pluto Press
Release Date : 2001
Propaganda And The Public Mind written by David Barsamian and has been published by Pluto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
An invitation to take part in a conversation with one of the great minds of our time. First published in 2001, this book collects a series of discussions with the journalist David Barsamian. It is the perfect complement to Chomsky's major works of media study such as Manufacturing Consent and Necessary Illusions. Events discussed in detail are the so-called 'Battle of Seattle' protests against the World Trade Organisation, US involvement in East Timor, and the beginning of the movement towards a second Iraq War.
Bridges Of Hope
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Author : Tim Brodhead
language : en
Publisher:
Release Date : 1988
Bridges Of Hope written by Tim Brodhead and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Political Science categories.
Some Aspects Of Text Grammars
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Author : Teun A. van Dijk
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2015-04-28
Some Aspects Of Text Grammars written by Teun A. van Dijk and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-28 with Language Arts & Disciplines categories.
Taking Our Country Back
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Author : Daniel Kreiss
language : en
Publisher: Oxford University Press
Release Date : 2012-08-06
Taking Our Country Back written by Daniel Kreiss and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-06 with Political Science categories.
Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on interviews with more than sixty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel Kreiss shows how a group of young, technically-skilled Internet staffers came together on the Howard Dean campaign and created a series of innovations in organization, tools, and practice that have changed the elections game. He charts how these individuals carried their innovations across Democratic politics, contributing to a number of electoral victories, including Barack Obama's historic bid for the presidency. In revealing this history, the book provides a rich empirical look at the communication tools, practices, and infrastructure that shape contemporary online campaigning. Taking Our Country Back is a serious and vital analysis, both on-the-ground and theoretical, of how a small group of visionary people transformed what campaigning means today and how technical and cultural work coordinates collective action.
Marketing And Semiotics
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Author : Hanne Hartvig Larsen
language : en
Publisher:
Release Date : 1991
Marketing And Semiotics written by Hanne Hartvig Larsen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.