Marketing And Semiotics
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Marketing And Semiotics
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Author : Jean Umiker-Sebeok
language : en
Publisher: Walter de Gruyter
Release Date : 2012-10-25
Marketing And Semiotics written by Jean Umiker-Sebeok and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-25 with Language Arts & Disciplines categories.
No detailed description available for "Marketing and Semiotics".
Marketing Semiotics
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Author : Laura R. Oswald
language : en
Publisher: Oxford University Press
Release Date : 2012-02-16
Marketing Semiotics written by Laura R. Oswald and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-16 with Business & Economics categories.
The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
Approaches To Semiotics
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Author : Thomas Albert Sebeok
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2015-05-19
Approaches To Semiotics written by Thomas Albert Sebeok and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-19 with Language Arts & Disciplines categories.
No detailed description available for "Approaches to semiotics".
Creating Value
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Author : Laura R. Oswald
language : en
Publisher: Oxford University Press
Release Date : 2015
Creating Value written by Laura R. Oswald and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.
In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in the cultural myths, social networks, and ineffable experiences they associate with marketing signs and rituals. Creating Value: The Theory and Practice of Marketing Semiotic Research is a guide to managing these investments by managing the cultural codes that define value in a market or consumer segment. The book extends the discussion beyond the basics of semiotics to post-structural debates related to ethnographic performance, multicultural consumer identity, the digitalized consumer, and heterotopic experiences of consumer space. The book invites readers to challenge the current thinking on topics ranging from cultural branding and brand rhetoric to digital media management and service site design. It also emphasizes the role of product category codes and cultural trends in the production of perceived value. Creating Value explains theory in language that is accessible to academics and students, as well as research practitioners and marketers. By applying semiotics to the everyday world of the marketplace, the book makes sense of the semiotics discipline, which is often mystified by technical jargon and hair-splitting debate in the academic literature. The book also provides practitioners and professors with a practical guide to the methods used in semiotic research across the marketing mix.
The Semiotics Of Consumption
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Author : Morris B. Holbrook
language : en
Publisher: Walter de Gruyter
Release Date : 2012-01-02
The Semiotics Of Consumption written by Morris B. Holbrook and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-02 with Language Arts & Disciplines categories.
No detailed description available for "The Semiotics of Consumption".
Doing Semiotics
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Author : Laura R. Oswald
language : en
Publisher:
Release Date : 2020
Doing Semiotics written by Laura R. Oswald and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Business & Economics categories.
Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.
Interactive Media The Semiotics Of Embodied Interaction
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Author : Shaleph O'Neill
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-09-18
Interactive Media The Semiotics Of Embodied Interaction written by Shaleph O'Neill and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-18 with Computers categories.
The author discusses the existing theoretical approaches of semiotically informed research in HCI, what is useful and the limitations. He proposes a radical rethink to this approach through a re-evaluation of important semiotic concepts and applied semiotic methods. Using a semiotic model of interaction he explores this concept through several studies that help to develop his argument. He concludes that this semiotics of interaction is more appropriate than other versions because it focuses on the characteristics of interactive media as they are experienced and the way in which users make sense of them rather than thinking about interface design or usability issues.
Semiotics In The United States
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Author : Thomas Albert Sebeok
language : en
Publisher: Georgetown University Press
Release Date : 1991
Semiotics In The United States written by Thomas Albert Sebeok and has been published by Georgetown University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Language Arts & Disciplines categories.
"As a glimpse onto U.S. American semiotics through the mind's eye of a witness, participant-observer, architect, and midwife, this slim but rich book fulfills its title." --Journal of Linguistic Anthropology "This book is an invaluable historical, conceptual, and anecdotal account of the rise of semiotics in the United States." --Review of Metaphysics Sebeok, who has done more to establish the field of semiotics in the United States than any other single scholar, here draws upon his personal experiences of half a century to present the achievement and current status of semiotics in this country. He focuses on salient individuals and intellectual issues, including theatre, television, folklore, sociology, tourism, and graphic design. He also examines semiotic applications to architecture, marketing and advertising, jurisprudence, and medicine.