Doing Semiotics
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Doing Semiotics
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Author : Laura R. Oswald
language : en
Publisher: Oxford University Press
Release Date : 2020-06-03
Doing Semiotics written by Laura R. Oswald and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-03 with Business & Economics categories.
The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics shows readers how to leverage these codes to solve business problems, foster innovation, and create meaningful experiences for consumers. In addition to the key principles and methods of applied semiotics, it introduces the basics of branding, strategic decision-making, and cross-cultural marketing management. Through practical exercises, examples, extended team projects, and evaluation criteria, this book guides students through the application of learning to all phases of semiotics-based projects for communications, brand equity management, design strategy, new product development, and public policy management. In addition to tools for sorting data and mapping cultural dimensions of a market, it includes useful interview protocols for use in focus groups, in-depth interviews, and ethnographic studies, as well as expert case studies that will enable readers to apply semiotics to consumer research.
Doing Semiotics
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Author : Laura R. Oswald
language : en
Publisher:
Release Date : 2020
Doing Semiotics written by Laura R. Oswald and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Branding (Marketing) categories.
Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.
Doing Semiotics
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Author : Laura R. Oswald
language : en
Publisher: Oxford University Press, USA
Release Date : 2020-06-04
Doing Semiotics written by Laura R. Oswald and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-04 with Business & Economics categories.
The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics shows readers how to leverage these codes to solve business problems, foster innovation, and create meaningful experiences for consumers. In addition to the key principles and methods of applied semiotics, it introduces the basics of branding, strategic decision-making, and cross-cultural marketing management. Through practical exercises, examples, extended team projects, and evaluation criteria, this book guides students through the application of learning to all phases of semiotics-based projects for communications, brand equity management, design strategy, new product development, and public policy management. In addition to tools for sorting data and mapping cultural dimensions of a market, it includes useful interview protocols for use in focus groups, in-depth interviews, and ethnographic studies, as well as expert case studies that will enable readers to apply semiotics to consumer research.
Semiotic Insights
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Author : Irmengard Rauch
language : en
Publisher: University of Toronto Press
Release Date : 1999-01-01
Semiotic Insights written by Irmengard Rauch and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-01-01 with Philosophy categories.
This collection of articles by Irmengard Rauch provides a lucid narrative on the nature of semiotics and linguistics, revealing their symbiotic relationship through concrete, data-based application.
On Meaning Making
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Author : Mieke Bal
language : en
Publisher:
Release Date : 1994
On Meaning Making written by Mieke Bal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Literary Criticism categories.
This book aims to address the basic questions in semiotics, the theory of signs. What is semiotics? How is it used? how is it taught?
Semiotic Praxis
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Author : Georges Mounin
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-13
Semiotic Praxis written by Georges Mounin and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-13 with Language Arts & Disciplines categories.
Catherine Tihanyi Georges Mounin, an important figure in contemporary French intellec tual life, has made significant and original contributions in semiotics, I semantics, poetics, the linguistic theory and practice of translation, and the study of the history of linguistics. He is noted as well for several dec ades of literary criticism in support of poets who were often unknown at the time. Though some of his work has been translated into German, Ital ian, and Spanish, only a few articles have been available so far in English (Mounin 1974, 1976, 1980, 1981); thus the present collection is the first full-length volume of Mounin's works to be translated into English. The contents of Semiotic Praxis reflect Mounin's life-long concern to apply semiotic theory to concrete objects. In so doing, he has attempted to demonstrate the usefulness of semiotics, to test and clarify its theoretical constructs and modify them accordingly, and to help lay down its scientific foundations and map its boundaries as a discipline.
Dictionary Of Semiotics
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Author : Bronwen Martin
language : en
Publisher: Weidenfeld & Nicolson
Release Date : 2000
Dictionary Of Semiotics written by Bronwen Martin and has been published by Weidenfeld & Nicolson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Language Arts & Disciplines categories.
A reference to terms and models used in semiotics, the text combines a wordbook with explanation of theory and practical illustrations. In the final section of the book there is a semiotic analysis of the fairy-tale, Sleeping Beauty.
Key Terms In Semiotics
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Author : Bronwen Martin
language : en
Publisher: A&C Black
Release Date : 2006-06-02
Key Terms In Semiotics written by Bronwen Martin and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-02 with Language Arts & Disciplines categories.
Provides information that a student needs when encountering semiotics for the first time or as a more advanced reader wishing to do in-depth semiotic readings. This book provides a brief historical overview of the field, an explanation of semiotic theory, key term definitions, outlines of the work of key thinkers, and key readings for students.
Women In Social Semiotics And Sfl
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Author : Eva Maagerø
language : en
Publisher: Routledge Studies in Linguistics
Release Date : 2023-05
Women In Social Semiotics And Sfl written by Eva Maagerø and has been published by Routledge Studies in Linguistics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05 with Functionalism (Linguistics) categories.
This book showcases interviews with nine women who have made pioneering contributions to social semiotics and systemic functional linguistics (SFL), highlighting how these women have taken the discipline into new and innovative directions, and the enduring impact of their work. The volume features interviews with a generation of scholars inspired by the prominent linguists Michael Halliday and Ruqaiya Hasan in Sydney, reflecting on their achievements in the advancement of theory, knowledge, and practical application as well as the establishment of research centers in different parts of the world. A consistent interview format helps to illustrate the different directions the work of these scholars has taken and their different takes on key concepts to the discipline such as register, genre, text and context, and multimodality. Taken together, the interviews offer insights into key strands of social semiotic and SFL scholarship and give inspiration toward moving the field into new theoretical and applied directions. Reflecting on the groundbreaking work of renowned women scholars in social semiotics and SFL and their continued global impact, this book will be key reading for students and scholars in these fields, as well as those in the areas of language pedagogy, literacy, and multimodality.
Social Semiotics As Praxis
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Author : Paul J. Thibault
language : en
Publisher: U of Minnesota Press
Release Date : 1991
Social Semiotics As Praxis written by Paul J. Thibault and has been published by U of Minnesota Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Language Arts & Disciplines categories.
A contribution to the development of a critical neomaterialist social semiotic theory and practice. Theorizes the relations between dynamic contextual processes and their textual products in the making, maintaining, and changing of systems of social meaning. Nabokov's 1969 novel is the guinea pig. Also available in paper (1866-6), $16.95. Annotation copyrighted by Book News, Inc., Portland, OR