Semiotics In The United States
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Semiotics In The United States
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Author : Thomas Albert Sebeok
language : en
Publisher: Georgetown University Press
Release Date : 1991
Semiotics In The United States written by Thomas Albert Sebeok and has been published by Georgetown University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Semiotics categories.
"As a glimpse onto U.S. American semiotics through the mind's eye of a witness, participant-observer, architect, and midwife, this slim but rich book fulfills its title." --Journal of Linguistic Anthropology "This book is an invaluable historical, conceptual, and anecdotal account of the rise of semiotics in the United States." --Review of Metaphysics Sebeok, who has done more to establish the field of semiotics in the United States than any other single scholar, here draws upon his personal experiences of half a century to present the achievement and current status of semiotics in this country. He focuses on salient individuals and intellectual issues, including theatre, television, folklore, sociology, tourism, and graphic design. He also examines semiotic applications to architecture, marketing and advertising, jurisprudence, and medicine.
Semiotics In The United States And Beyond Problems People And Perspectives
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Author :
language : en
Publisher:
Release Date : 1993
Semiotics In The United States And Beyond Problems People And Perspectives written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with categories.
Understanding American Icons
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Author : Arthur Asa Berger
language : en
Publisher: Routledge
Release Date : 2016-06-16
Understanding American Icons written by Arthur Asa Berger and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-16 with Language Arts & Disciplines categories.
This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture. He recasts Disneyland according to Freud, channels the Mall of America through Baudrilliard, and sees Mount Rushmore through the lens of Gramsci. A seasoned author of student texts, Berger offers an entertaining, non-threatening way to teach theory to undergraduates and that will fit ideally in classes on cultural studies, American studies, social theory, and tourism.
Semiotics Of The Media
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Author : Winfried Nöth
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2016-12-19
Semiotics Of The Media written by Winfried Nöth and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-19 with Language Arts & Disciplines categories.
Semiotics 1997
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Author : Semiotic Society of America. Meeting
language : en
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Release Date : 1998
Semiotics 1997 written by Semiotic Society of America. Meeting and has been published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Semiotics categories.
Over the past twenty years, the annual meetings of the Semiotic Society of America have tracked the growth and development of modern sign theory in American scholarship. Since 1981, the published proceedings of SSA meetings have included representative semiotic work from a wide range of disciplines and every extant -system- of semiotic thought. The papers have especially represented some of the leading intellectual descendants of C.S. Peirce and Ferdinand de Saussure in the United States and Canada. On this ground, the series remains the primary record of North American contributions to sign perspectives, embracing world-wide philosophical, literary, and scientific bases for a 21st-century -doctrine of signs-. The proceedings project has consistently pursued excellent scholarship, representative diversity, and quality production. With publication of Semiotics 1997, general editor John Deely and the Semiotic Society continue the record of -representing- American semiotics. The SSA also plan to incorporate more voices from Mexico in an effort to achieve a comprehensive North American -semiotic- which is strongly linked to practical and theoretical developments across the world."
War And Semiotics
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Author : Frank Jacob
language : en
Publisher: Routledge
Release Date : 2020-12-28
War And Semiotics written by Frank Jacob and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-28 with History categories.
Wars create their own dynamics, especially with regard to images and language. The semiotic and semantic codes are redefined, according to the need to create an enemy image, or in reference to the results of a war that are post-event defined as just or reasonable. The semiotic systems of wars are central to the discussion of the contributions within this volume, which highlight the interrelationship of semiotic systems and their constructions during wars in different periods of history.
Semiotics 1992
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Author : Semiotic Society of America. Meeting
language : en
Publisher:
Release Date : 1993
Semiotics 1992 written by Semiotic Society of America. Meeting and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Language Arts & Disciplines categories.
Contents: I. Semiotics, Aesthetics, and Qualities of Consciousness; II. School of Paris: Theory of Emotions; III. Gender Consciousness; IV. Creativity; V. Peirce and Theology; VI. Semiotics and Clinical Communications; VII. Art Historical Semiotics and Visual Semiotics; VIII. Semiotics of Consciousness; IX. Conservation, Dissipation, and the Five Other Lively Sins; X. Politics and Moral Judgement; XI. Semiotics, Mathematics, and Logic; XII. Beyond Narrative. Contributors: Jackson Barry, Norma Procopiow, Beverly Seaton, Thomas F. Broden, Therese Budniakiewicz, Gila Safran-Naveh, Katherine Stephenson, Brooke Williams, Gary Shank, Deborah Smith-Shank, Ladelle McWhorter, Mark Bandas, Robert S. Corrington, Michael L. Raposa, Eleanor Donnelly, Martin Gossman, Dundea Krebs, Emily W. Salus, John Deely, David Lidov, David D. Olds, Myrdene Anderson, Paul Bouissac, Virgil L. Lokke, Mary Ann O'Donnell, Stacy J. Rhoads, Phyllis Passariello, Ralph A. Powell, Michael Roberts, Susan Brill, W. John Coletta, John K. Sheriff, C.W. Spinks, Bryan Dietrich, Sid Sondergard, and Terry Prewitt.
Semiotics The Basics
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Author : Daniel Chandler
language : en
Publisher: Routledge
Release Date : 2007-05-07
Semiotics The Basics written by Daniel Chandler and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-07 with Literary Criticism categories.
This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? What is a text? A highly useful, must-have resource, Semiotics: The Basics is the ideal introductory text for those studying this growing area.
Signs In Use
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Author : Jørgen Dines Johansen
language : en
Publisher: Routledge
Release Date : 2005-07-26
Signs In Use written by Jørgen Dines Johansen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-26 with Language Arts & Disciplines categories.
Signs in Use is an accessible introduction to the study of semiotics. All organisms, from bees to computer networks, create signs, communicate, and exchange information. The field of semiotics explores the ways in which we use these signs to make inferences about the nature of the world. Signs in Use cuts across different semiotic schools to introduce six basic concepts which present semiotics as a theory and a set of analytical tools: code, sign, discourse, action, text, and culture. Moving from the most simple to the most complex concept, the book gradually widens the semiotic perspective to show how and why semiotics works as it does. Each chapter covers a problem encountered in semiotics and explores the key concepts and relevant notions found in the various theories of semiotics. Chapters build gradually on knowledge gained, and can also be used as self-contained units for study when supported by the extensive glossary. The book is illustrated with numerous examples, from traffic systems to urban parks, and offers useful biographies of key twentieth-century semioticians.
Using Semiotics In Marketing
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Author : Rachel Lawes
language : en
Publisher: Kogan Page Publishers
Release Date : 2020-03-03
Using Semiotics In Marketing written by Rachel Lawes and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-03 with Business & Economics categories.
In what can seem a complex, abstract field, this book is an invaluably clear, practical resource on how to seize the tremendous opportunity that semiotics offers to better understand your consumers. Semiotics is big business. It is most famous for its unique ability to decode visual images and is the only market research method which provides a systematic, reliable and culturally sensitive method for interpreting what visual images mean. Semiotics sheds new light on consumers and the world they live in, stimulates creativity and innovation, guides brand strategy, and finds solutions to a plethora of marketing problems. Using Semiotics in Marketing will help marketers looking to launch new brands, reposition existing brands, or rejuvenate established ones. Written by one of the original founders of commercial semiotics, Using Semiotics in Marketing outlines precisely what semiotics is and why it matters, before moving on to demonstrate how to run a successful commercial semiotics project. Packed with fascinating case studies proving how visual imagery is interpreted differently across cultural, racial and social demographics, it provides essential insights into understanding consumers. This results in better ads, websites, packaging and social media content - ultimately driving brand growth and profits.