The Semiotics Of Consumption
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The Semiotics Of Consumption
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Author : Morris B. Holbrook
language : en
Publisher: Walter de Gruyter
Release Date : 2012-01-02
The Semiotics Of Consumption written by Morris B. Holbrook and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-02 with Language Arts & Disciplines categories.
The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art (Approaches to Semiotics).
Marketing And Semiotics
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Author : Jean Umiker-Sebeok
language : en
Publisher: Walter de Gruyter
Release Date : 2012-10-25
Marketing And Semiotics written by Jean Umiker-Sebeok and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-25 with Language Arts & Disciplines categories.
The Objects Of Affection
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Author : A. Berger
language : en
Publisher: Springer
Release Date : 2010-07-19
The Objects Of Affection written by A. Berger and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-19 with Performing Arts categories.
In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
Creating Value
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Author : Laura R. Oswald
language : en
Publisher: Oxford University Press, USA
Release Date : 2015
Creating Value written by Laura R. Oswald and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.
To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers' experiences, cultural perspectives, and emotional intelligence. This book presents such an approach by decoding the cultural myths, social networks and deep experiences consumers associate with marketing signs, spaces and rituals.
Marketing Semiotics
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Author : Laura R. Oswald
language : en
Publisher: Oxford University Press
Release Date : 2012-02-16
Marketing Semiotics written by Laura R. Oswald and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-16 with Business & Economics categories.
Proposes that consumers shop for brand meanings, not just goods and services. Brands offer consumers intagible benefits such as symbolic relationship, a vicarious experience, and even a sense of identity. This semiotic dimension of brands, has more that academic interest for firms, since the breadth and depth of the meanings consumers associate with the brand name and logo have measurable impact on the firm's financial performance.
Marketing And Semiotics
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Author : Hanne Hartvig Larsen
language : en
Publisher:
Release Date : 1991
Marketing And Semiotics written by Hanne Hartvig Larsen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Advertising categories.
Luxury And American Consumer Culture
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Author : Arthur Asa Berger
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2021-06-22
Luxury And American Consumer Culture written by Arthur Asa Berger and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-22 with Social Science categories.
Using concepts from semiotics, psychoanalytic theory, sociology, and Marxism, this book analyzes the role of luxury in American consumer culture. It offers case studies that deal with how our love of luxury affects our choices of automobiles, homes, restaurants, cruises, department stores, and hotels. It also adopts a global perspective and features analyses of luxury in China, Iran, Germany, Monaco, Russia, and Turkey by scholars from those countries.
Persuasive Signs
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Author : Ron Beasley
language : en
Publisher: Walter de Gruyter
Release Date : 2010-12-14
Persuasive Signs written by Ron Beasley and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-14 with Language Arts & Disciplines categories.
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
The Digital Mind
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Author : Kristian Bankov
language : en
Publisher: Springer Nature
Release Date : 2022-02-23
The Digital Mind written by Kristian Bankov and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-23 with Philosophy categories.
This book reveals the core features of digital culture, examined by means of semiotic models and theories. It positions commercial and market principles in the center of the digital semiosphere, avoiding the need to force the new cultural reality into the established textualist or pragmatist paradigms. The theoretic insights and case studies presented here argue for new semiotic models of inquiry that include working with big data, user experience and nethnography, along with conventional approaches. The book develops a new concept of identity in the digital age, analyzing the digital flows of recognition and value, which led to the tremendous success of Social Media and the Web 2.0 era. Self-expression, entertainment and consumerism are seen as the major drivers of identity formation in the post-truth era, where the self can no longer be considered independently of a given person’s communication devices, where a substantial part of it is stored and actualized. It will be of interest to semioticians and researchers working on digital culture.
Scenes Semiotics And The New Real
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Author : Chris Brown
language : en
Publisher: Springer
Release Date : 2015-11-19
Scenes Semiotics And The New Real written by Chris Brown and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-19 with Social Science categories.
This book provides a semiotic analysis of 'scenes', powerful vehicles for introducing new ideas, perspectives and behaviours, as a concept. In particular, it examines the types of scene that exist; explores their effectiveness in spreading new ideas; and considers their vital role in introducing originality and difference in modern society.