L Innovation Dans Le Sport
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L Innovation Dans Le Sport
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Author : Bastien Soulé
language : fr
Publisher: ISTE Group
Release Date : 2021-05-01
L Innovation Dans Le Sport written by Bastien Soulé and has been published by ISTE Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-01 with Business & Economics categories.
Qu’il s’agisse de pratiques, de matériels ou de services, le secteur du sport se caractérise par une intense inventivité et constitue un observatoire privilégié des processus d’innovation. Cet ouvrage fournit une grille de lecture sociologique de ces processus, illustrée par des études de cas permettant de saisir la complexité des trajectoires d’innovation. Ils permettent de mettre en évidence d’étonnants cheminements, de l’origine des inventions à leurs diffusions et usages effectifs, en passant par les bifurcations des projets. Ces « surprises » ainsi présentées renvoient à un invariant des processus d’innovation, à savoir que les trajectoires sont rarement linéaires et que le contrôle exercé sur elles est relatif. L’innovation dans le sport se conclut par un ensemble de recommandations destinées à optimiser le management des innovations sportives. Cet ouvrage s’adresse aussi bien aux étudiants en sciences et management du sport qu’aux professionnels et entrepreneurs des marchés sportifs.
Sports Technology And Innovation
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Author : Vanessa Ratten
language : en
Publisher: Springer
Release Date : 2019-05-08
Sports Technology And Innovation written by Vanessa Ratten and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-08 with Business & Economics categories.
The aim of this book is to focus on the role of sports technology and the way that the innovation process is managed. This will help understand how technology is developed and integrated into the sports context. This is important particularly due to rapid technological advancements developed in sport being applied to other industries. The book will focus on the different types of sports technology from increment to radical innovations, including looking at product, process, and service innovations. It will be one of the first books to specifically focus on sports technology and innovation. It will be useful to innovation management researchers, enthusiasts and sports practitioners interested in how to compete based on technological advancements.
Innovation In Sport
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Author : Bastien Soule
language : en
Publisher: John Wiley & Sons
Release Date : 2022-01-26
Innovation In Sport written by Bastien Soule and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-26 with Sports & Recreation categories.
Whether in terms of practices, equipment or services, the sports sector is characterized by intense inventiveness and is an excellent subject to study innovation processes. This book provides a sociological reading of these processes, illustrated by case studies that allow us to grasp the complexity of innovation trajectories. The case studies highlight the astonishing pathways, from the origin of inventions to their effective dissemination and use, and including the bifurcations of projects. The “surprises” thus presented refer to an invariant of innovation processes, namely that trajectories are rarely linear and that the control exercised over them is relative. Innovation in Sport concludes with a set of recommendations for optimizing the management of sport innovation. This book is intended for students of sports science and management, as well as for professionals and entrepreneurs in the sports markets.
Sport Entrepreneurship And Innovation
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Author : Vanessa Ratten
language : en
Publisher: Taylor & Francis
Release Date : 2016-11-25
Sport Entrepreneurship And Innovation written by Vanessa Ratten and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-25 with Business & Economics categories.
This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries. The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internationalization and entrepreneurial behavior in sport, 5) entrepreneurial sport marketing, 6) sport in entrepreneurial universities and 7) the future for sport entrepreneurship and innovation. This interdisciplinary book will appeal to entrepreneurship, innovation and sport management scholars, students and practitioners.
Innovation And Entrepreneurship In Sport Management
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Author : Vanessa Ratten
language : en
Publisher: Edward Elgar Publishing
Release Date : 2021-01-29
Innovation And Entrepreneurship In Sport Management written by Vanessa Ratten and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-29 with Business & Economics categories.
This timely book takes both a practical and academic perspective of innovation in sport management, exploring the role of entrepreneurship in sport. With its interdisciplinary approach, it provides a holistic overview of the ways in which sport is both innovative and entrepreneurial.
Sports Innovation Technology And Research
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Author : Dominic F L Southgate
language : en
Publisher: World Scientific
Release Date : 2016-07-29
Sports Innovation Technology And Research written by Dominic F L Southgate and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-29 with Technology & Engineering categories.
Sports Innovation, Technology and Research gives an insight into recent research and design projects at Imperial College London. It presents the on-going development of a diverse range of areas from elite rowing performance to impact protection to sporting amenities in communities.Also included are descriptions of some of the latest innovations that have been developed as part of the Rio Tinto Sports Innovation Challenge, an initiative that tasked engineering students to design, build and implement Paralympic and other sporting equipment. It offers a glimpse at the breadth of creativity that can be achieved when human centred design is applied to an area such as disabled sport. It also shows the potential that design and engineering have to contribute to healthy lifestyles and the generation of whole new sporting domains.This book will be valuable for anyone with an interest in sports technology, including those in industry, academia, sports organisations and athletes themselves.
Fostering Innovative Cultures In Sport
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Author : James Skinner
language : en
Publisher: Springer
Release Date : 2018-06-08
Fostering Innovative Cultures In Sport written by James Skinner and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-08 with Business & Economics categories.
Analysing the trends that are emerging in sport enterprises such as advancements in technology and social media, the authors of this illuminating book tackle the issue of how to create new opportunities in such a changing industry. Providing valuable reading for sports business scholars, this book draws on examples from inventive companies as well as inspirational sports leaders and illustrates the various drivers behind innovation. Addressing the need for a culture of innovation within sports enterprises, the authors reveal sustainable ways for companies to stay ahead of the game in an increasingly competitive global sport market.
Social Innovation In Sport
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Author : Anne Tjønndal
language : en
Publisher: Springer Nature
Release Date : 2021-03-19
Social Innovation In Sport written by Anne Tjønndal and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-19 with Sports & Recreation categories.
This book provides fresh insights on how social innovations are utilized as strategies to make sport more accessible and inclusive. It does so by bringing together theoretical insights and empirical studies from Norway, Sweden, Denmark, the United States, Australia, Turkey and Belgium. Within the overarching topic of social innovation in sport, this book covers contemporary themes such as digitalization, urban planning, gender equality and innovation in sport policy and practice. It will be of interest to researchers and students in the fields of sociology of sport, sport management, sport science and sociology.
Le R Le De L Innovation Dans Le Sport Comment Les Marques Parviennent Elles Attirer De Nouveaux Consommateurs Par Le Biais De L Innovation
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Author : Juliette Niel
language : fr
Publisher:
Release Date : 2017
Le R Le De L Innovation Dans Le Sport Comment Les Marques Parviennent Elles Attirer De Nouveaux Consommateurs Par Le Biais De L Innovation written by Juliette Niel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Marques De Sport
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Author : Patrick Bouchet
language : fr
Publisher: De Boeck Supérieur
Release Date : 2009-10-26
Marques De Sport written by Patrick Bouchet and has been published by De Boeck Supérieur this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-26 with Social Science categories.
Les marques de sport se sont progressivement immiscées dans les modes de vie de nos sociétés contemporaines. Comment comprendre un tel essor et un tel succès aujourd'hui alors qu'elles ont, pour certaines d'entre elles, plus d'un siècle d'existence ? Cet ouvrage prend en compte les nouvelles problématiques liées aux stratégies des firmes, au marketing et à la consommation des marques de sport. Deux grandes parties le composent. La 1re se focalise sur une approche stratégique des marques de sport en relation avec leur politique de développement, leur gestion et leur valorisation, leur action face aux critiques et à la contrefaçon. La 2e partie s'attache à comprendre les multiples influences (matérielle, immatérielle, culturelle et sociale) entre les marques de sport et les comportements des consommateurs. Le regard porté ainsi que les choix et positionnements théoriques pris permettent de structurer l'analyse selon des aspirations opérationnelles et scientifiques très complémentaires. Ils couvrent plusieurs années de recherche et intègrent des contributions multidisciplinaires qui offrent une grille de lecture susceptible d'expliquer l'échec ou la réussite des produits, des marques et des entreprises du secteur de l'industrie et des marchés du sport.