Marques De Sport
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Marques De Sport
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Author : Patrick Bouchet
language : fr
Publisher: De Boeck Supérieur
Release Date : 2009-10-26
Marques De Sport written by Patrick Bouchet and has been published by De Boeck Supérieur this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-26 with Social Science categories.
Les marques de sport se sont progressivement immiscées dans les modes de vie de nos sociétés contemporaines. Comment comprendre un tel essor et un tel succès aujourd'hui alors qu'elles ont, pour certaines d'entre elles, plus d'un siècle d'existence ? Cet ouvrage prend en compte les nouvelles problématiques liées aux stratégies des firmes, au marketing et à la consommation des marques de sport. Deux grandes parties le composent. La 1re se focalise sur une approche stratégique des marques de sport en relation avec leur politique de développement, leur gestion et leur valorisation, leur action face aux critiques et à la contrefaçon. La 2e partie s'attache à comprendre les multiples influences (matérielle, immatérielle, culturelle et sociale) entre les marques de sport et les comportements des consommateurs. Le regard porté ainsi que les choix et positionnements théoriques pris permettent de structurer l'analyse selon des aspirations opérationnelles et scientifiques très complémentaires. Ils couvrent plusieurs années de recherche et intègrent des contributions multidisciplinaires qui offrent une grille de lecture susceptible d'expliquer l'échec ou la réussite des produits, des marques et des entreprises du secteur de l'industrie et des marchés du sport.
Marques De Sport
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Author : Patrick Bouchet
language : fr
Publisher: De Boeck Supérieur
Release Date : 2009-10-26
Marques De Sport written by Patrick Bouchet and has been published by De Boeck Supérieur this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-26 with Social Science categories.
Les marques de sport se sont progressivement immiscées dans les modes de vie de nos sociétés contemporaines. Comment comprendre un tel essor et un tel succès aujourd'hui alors qu'elles ont, pour certaines d'entre elles, plus d'un siècle d'existence ? Cet ouvrage prend en compte les nouvelles problématiques liées aux stratégies des firmes, au marketing et à la consommation des marques de sport. Deux grandes parties le composent. La 1re se focalise sur une approche stratégique des marques de sport en relation avec leur politique de développement, leur gestion et leur valorisation, leur action face aux critiques et à la contrefaçon. La 2e partie s'attache à comprendre les multiples influences (matérielle, immatérielle, culturelle et sociale) entre les marques de sport et les comportements des consommateurs. Le regard porté ainsi que les choix et positionnements théoriques pris permettent de structurer l'analyse selon des aspirations opérationnelles et scientifiques très complémentaires. Ils couvrent plusieurs années de recherche et intègrent des contributions multidisciplinaires qui offrent une grille de lecture susceptible d'expliquer l'échec ou la réussite des produits, des marques et des entreprises du secteur de l'industrie et des marchés du sport.
Sport Brands
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Author : Patrick Bouchet
language : en
Publisher: Routledge
Release Date : 2013
Sport Brands written by Patrick Bouchet and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
Routledge Handbook Of Sport Management
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Author : Leigh Robinson
language : en
Publisher: Routledge
Release Date : 2013-03-01
Routledge Handbook Of Sport Management written by Leigh Robinson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-01 with Business & Economics categories.
The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include: managing performance marketing human resource management the economics and finance of sport strategy managing change governance of sports organizations customer relations branding and retail. With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.
Bonne Gouvernance Dans Le Sport
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Author : André-Noël Chaker
language : en
Publisher: Council of Europe
Release Date : 2004-01-01
Bonne Gouvernance Dans Le Sport written by André-Noël Chaker and has been published by Council of Europe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-01 with Political Science categories.
Afin de relever les nombreux défis liés à l'évolution rapide du sport, cette étude offre une vue d'ensemble des législations et moyens réglementaires utilisés par les pouvoirs publics et privés dans vingt pays européens. Le lecteur trouvera ici une évaluation des dernières réglementations, issues des organisations gouvernementales et non gouvernementales, de même que quelques exemples de bonnes pratiques courantes de gouvernance dans les sports.
Routledge Handbook Of Football Marketing
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Author : Nicolas Chanavat
language : en
Publisher: Routledge
Release Date : 2017-03-27
Routledge Handbook Of Football Marketing written by Nicolas Chanavat and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-27 with Business & Economics categories.
Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.
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Author :
language : en
Publisher: Editions Bréal
Release Date :
written by and has been published by Editions Bréal this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Les Marques De Sport
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Author : Patrick Bouchet
language : fr
Publisher:
Release Date : 2008
Les Marques De Sport written by Patrick Bouchet and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Branding (Marketing) categories.
Comprendre l'essor et le succès des marques de sport! Tel est de parti difficile auquel cet ouvrage s'est consacré en situant et en analysant les concepts et notions clés, les démarches et les outils issus du corps de connaissances de la gestion et des sciences humaines et sociales. En effet, la notion de marque de sport prend des interprétations et des sens différents selon les nouvelles problématiques liées aux développements de produits, aux stratégies des firmes dans une perspective de mondialisation et aux phénomènes complexes de la consommation. En quoi les marques de sport sont des marques à part entière et en quoi elles s'en différencient au regard de leurs particularités? Pour y répondre, cet ouvrage fait largement appel aux contributions des journaux spécialisés (La Revue des marques, LSA, Sport Première Magazine...), ainsi qu'à de nombreuses illustrations, passées et contemporaines, extraites de l'environnement commercial, publicitaire et consumériste. Par sa dimension synthétique, cet ouvrage s'adresse aux professionnels intervenant dans les secteurs de l'industrie et de la distribution des articles de sport et des loisirs sportifs. Les angles d'analyse proposés contribuent à comprendre la structuration et la finalité des marques de sport selon des aspirations opérationnelles et scientifiques délimitées et complémentaires. L'ouvrage s'adresse aussi aux étudiants et formateurs des Universités et des Grandes Ecoles qui s'intéressent à la consommation sportive et au marché du sport.
How To Pass Higher French Second Edition
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Author : Douglas Angus
language : en
Publisher: Hachette UK
Release Date : 2018-12-03
How To Pass Higher French Second Edition written by Douglas Angus and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-03 with Business & Economics categories.
Exam Board: SQA Level: Higher Subject: French First Teaching: August 2018 First Exam: May 2019 Get your best grade with comprehensive course notes and advice from Scotland's top experts, fully updated for the latest changes to SQA Higher assessment. How to Pass Higher French Second Edition contains all the advice and support you need to revise successfully for your Higher exam. It combines an overview of the course syllabus with advice from a top expert on how to improve exam performance, so you have the best chance of success. - Revise confidently with up-to-date guidance tailored to the latest SQA assessment changes - Refresh your knowledge with comprehensive, tailored subject notes - Prepare for the exam with top tips and hints on revision techniques - Get your best grade with advice on how to gain those vital extra marks
Trade Marks Journal
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Author :
language : en
Publisher:
Release Date : 1999
Trade Marks Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Trademarks categories.