Sport Brands
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Sport Brands
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Author : Patrick Bouchet
language : en
Publisher: Routledge
Release Date : 2013
Sport Brands written by Patrick Bouchet and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
Leveraging Brands In Sport Business
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Author : Mark P. Pritchard
language : en
Publisher: Routledge
Release Date : 2013-08-15
Leveraging Brands In Sport Business written by Mark P. Pritchard and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-15 with Business & Economics categories.
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
Brand Fans
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Author : Aaron C.T. Smith
language : en
Publisher: Springer
Release Date : 2017-01-20
Brand Fans written by Aaron C.T. Smith and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-20 with Business & Economics categories.
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
Sport Branding Insights
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Author : Constantino Stavros
language : en
Publisher: Routledge
Release Date : 2019-10-28
Sport Branding Insights written by Constantino Stavros and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-28 with Business & Economics categories.
In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to ‘brand’ – and therefore differentiate – a sport club, player, code, or event in a highly competitive entertainment market. For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand. The book explains how a sport brand goes beyond just an identifying badge, reinforced by a name or a logo that helps sport consumers recognise a product or an organisation. It reveals how a brand becomes linked with consumers’ opinions and perceptions of a sport product and the organisation that owns it. Readers will learn how to create a powerful brand that has both recognition in the market and strong associated imagery, by imbuing it with a spirit of the past through appeals to tradition, by endowing it with human qualities of emotionality, thought, and volition, and through the use of characters, colours, texts, and symbols. It also provides a brief guide to the new domains of digital sport branding and social media. Concise, informative, and entertaining, this is an essential resource for anyone exploring or practising the business of sport.
The Sage Handbook Of Sport Management
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Author : Russell Hoye
language : en
Publisher: SAGE
Release Date : 2016-07-15
The Sage Handbook Of Sport Management written by Russell Hoye and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-15 with Business & Economics categories.
The SAGE Handbook of Sport Management draws together the best current research on the major topics relevant to the field of sports management, including leadership, gender, diversity, development, policy, tourism, and media. Edited by two of the most respected figures in the field, the handbook includes contributions from leading sport management academics from Australia, Canada, New Zealand, USA, the UK and Europe.
Sport Marketing
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Author : Paul Blakey
language : en
Publisher: Learning Matters
Release Date : 2011-05-05
Sport Marketing written by Paul Blakey and has been published by Learning Matters this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-05 with Sports & Recreation categories.
This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.
Encyclopedia Of Sports Management And Marketing
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Author : Linda E. Swayne
language : en
Publisher: SAGE
Release Date : 2011-08-08
Encyclopedia Of Sports Management And Marketing written by Linda E. Swayne and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-08 with Business & Economics categories.
The first reference resource to bring both sports management and sports marketing all together in one place.
Branded
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Author : Jason W. Lee
language : en
Publisher: Carolina Academic Press LLC
Release Date : 2017
Branded written by Jason W. Lee and has been published by Carolina Academic Press LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Advertising categories.
The second edition of Branded: Branding in Sport Business examines significant brands associated with the sport industry. The brands profiled in this work identify successful practices that have been utilized in the business of sport to cultivate brand equity. The concept of branding is significant and has generated great interest in academic and professional circles. The notion of branding encompasses aspects such as collective images, messages, associations, and other characteristics associated with organizations, products, and people. The breadth of information presented in this work provides points of discussion and further examination pertaining to significant branding considerations impacting the sport industry.
Global Sport Marketing
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Author : Michel Desbordes
language : en
Publisher: Routledge
Release Date : 2012
Global Sport Marketing written by Michel Desbordes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
Sport Brandleaders
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Author : Angela Pumphrey
language : en
Publisher:
Release Date : 2004
Sport Brandleaders written by Angela Pumphrey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Advertising categories.
An insight into some of Britain's strongest sports brands. This publication investigates what makes a Sport BrandLeader and how these Sport BrandLeaders have gone about achieving this status. Forty leading brands are examined, in case study format, detailing how they have risen to the peak of their game.