La Comunicazione Di Crisi E I Social Media Principi Modelli Teorici E Applicazioni Pratiche
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La Comunicazione Di Crisi E I Social Media
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Author : Simone Splendiani
language : it
Publisher: FrancoAngeli
Release Date : 2022-11-30T00:00:00+01:00
La Comunicazione Di Crisi E I Social Media written by Simone Splendiani and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-30T00:00:00+01:00 with Business & Economics categories.
248.12
La Comunicazione Di Crisi E I Social Media Principi Modelli Teorici E Applicazioni Pratiche
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Author : Simone Splendiani
language : it
Publisher:
Release Date : 2022
La Comunicazione Di Crisi E I Social Media Principi Modelli Teorici E Applicazioni Pratiche written by Simone Splendiani and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Business & Economics categories.
User Experience Design E Comunicazione D Impresa
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Author : Luca Giraldi
language : it
Publisher: FrancoAngeli
Release Date : 2023-03-23T00:00:00+01:00
User Experience Design E Comunicazione D Impresa written by Luca Giraldi and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-23T00:00:00+01:00 with Business & Economics categories.
248.14
Crisi Reputazionali Ai Tempi Dell Infosfera
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Author : Daniele Chieffi
language : it
Publisher: FrancoAngeli
Release Date : 2024-02-16T00:00:00+01:00
Crisi Reputazionali Ai Tempi Dell Infosfera written by Daniele Chieffi and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-16T00:00:00+01:00 with Business & Economics categories.
1420.1.231
Augmented Urban Spaces
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Author : Fiorella De Cindio
language : en
Publisher: Routledge
Release Date : 2016-04-08
Augmented Urban Spaces written by Fiorella De Cindio and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-08 with Political Science categories.
There have been numerous possible scenarios depicted on the impact of the internet on urban spaces. Considering ubiquitous/pervasive computing, mobile, wireless connectivity and the acceptance of the Internet as a non-extraordinary part of our everyday lives mean that physical urban space is augmented, and digital in itself. This poses new problems as well as opportunities to those who have to deal with it. This book explores the intersection and articulation of physical and digital environments and the ways they can extend and reshape a spirit of place. It considers this from three main perspectives: the implications for the public sphere and urban public or semi-public spaces; the implications for community regeneration and empowerment; and the dilemmas and challenges which the augmentation of space implies for urbanists. Grounded with international real -life case studies, this is an up-to-date, interdisciplinary and holistic overview of the relationships between cities, communities and high technologies.
Imc
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Author : Thomas R. Duncan
language : en
Publisher:
Release Date : 2002
Imc written by Thomas R. Duncan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Brand name products categories.
This is an applied text with a strong brand message. Most texts on the market teach functions but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of "when to use, how to use, and who should be involved" in the interrelated functions of Marketing today. This text also teaches the cost effectiveness of developing brand relationship (managing the ongoing dialogue between buyer and seller)and how to truly integrate the consumer into Business-to-business marketing vs. Business-to-consumer marketing (B2B and B2C).
Ingredient Branding
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Author : Philip Kotler
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-05-17
Ingredient Branding written by Philip Kotler and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-17 with Business & Economics categories.
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.
Augmented Learning
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Author : Eric Klopfer
language : en
Publisher: MIT Press
Release Date : 2008
Augmented Learning written by Eric Klopfer and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Education categories.
New technology has brought with it new tools for learning, and research has shown that the educational potential of video games resonates with teachers and pupils alike. Klopfer here describes the largely untapped potential of mobile learning games to make a substantial impact on education.
Darknet
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Author : J. D. Lasica
language : en
Publisher: Turner Publishing Company
Release Date : 2008-05-02
Darknet written by J. D. Lasica and has been published by Turner Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-02 with Computers categories.
"An indispensable primer for those who want to protect their digital rights from the dark forces of big media." -Kara Swisher, author of aol.com The first general interest book by a blogger edited collaboratively by his readers, Darknet reveals how Hollywood's fear of digital piracy is leading to escalating clashes between copyright holders and their customers, who love their TiVo digital video recorders, iPod music players, digital televisions, computers, and other cutting-edge devices. Drawing on unprecedented access to entertainment insiders, technology innovators, and digital provocateurs-including some who play on both sides of the war between digital pirates and entertainment conglomerates-the book shows how entertainment companies are threatening the fundamental freedoms of the digital age.
Online Political Communication
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Author : Gianluca Giansante
language : en
Publisher: Springer
Release Date : 2015-05-22
Online Political Communication written by Gianluca Giansante and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-22 with Political Science categories.
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.