La Marque France
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La Marque France
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Author : Vincent Bastien
language : fr
Publisher: Presses des MINES
Release Date : 2011
La Marque France written by Vincent Bastien and has been published by Presses des MINES this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Branding (Marketing) categories.
La France est un pays, mais elle est également une marque. Dans le cadre de la mondialisation, les bénéfices tirés d'une bonne image de marque sont essentiels pour les pays, plongés dans une compétition sans relâche, comme ils le sont pour les entreprises. À l'écoute permanente de leurs marchés, ces dernières ont mis au point une arme puissante : la gestion de marque. Cet ouvrage propose de considérer la France comme une marque et, dans une première étape, de lui adapter les méthodes de valorisation développées pour les marques commerciales. Cette démarche révèle et quantifie des opportunités considérables, à court terme comme à long terme, pour améliorer significativement la position concurrentielle de notre pays et de ses entreprises.
La Marque France
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Author : Vincent Bastien Pierre Dubourdeau Maxime Leclère
language : en
Publisher:
Release Date : 2015
La Marque France written by Vincent Bastien Pierre Dubourdeau Maxime Leclère and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with BUSINESS & ECONOMICS categories.
A Popular History Of France From The First Revolution To The Present Time 1832 1881
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Author : Henri Martin
language : en
Publisher:
Release Date : 1882
A Popular History Of France From The First Revolution To The Present Time 1832 1881 written by Henri Martin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1882 with France categories.
Research Companion To Language And Country Branding
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Author : Irene Theodoropoulou
language : en
Publisher: Routledge
Release Date : 2020-11-16
Research Companion To Language And Country Branding written by Irene Theodoropoulou and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-16 with Foreign Language Study categories.
Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world. Branding is a process of identity construction, whereby countries gain visibility and put themselves on the world map as distinctive entities by drawing on their history, culture, economy, society, geography, and their people. Through branding, countries aim not only at establishing their uniqueness but also, and perhaps most importantly, at attracting tourism, investments, high quality human capital, as well as at forging financial, military, political and social alliances. Against this backdrop, this volume explores how countries and regions imagine and portray others and themselves in terms of gender, ethnicity, and diversity today as well as the past. In this respect, the book examines how branding differs from other, related policies and practices, such as nation building, banal nationalism, and populism. This volume is an essential reference for students, researchers, and practitioners with an interest in country, nation, and place branding processes.
A Popular History Of France
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Author : Louis Henri Martin
language : en
Publisher:
Release Date : 1882
A Popular History Of France written by Louis Henri Martin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1882 with categories.
Proceedings Of The 3rd International Conference Of Economics And Management Cireg 2016 Volume Ii
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Author : Houcine Berbou
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2020-04-06
Proceedings Of The 3rd International Conference Of Economics And Management Cireg 2016 Volume Ii written by Houcine Berbou and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-06 with Business & Economics categories.
This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
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Author :
language : en
Publisher: Odile Jacob
Release Date :
written by and has been published by Odile Jacob this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Dictionary Of American Family Names
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Author : Patrick Hanks
language : en
Publisher: Oxford University Press on Demand
Release Date : 2003-05-08
Dictionary Of American Family Names written by Patrick Hanks and has been published by Oxford University Press on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-08 with Reference categories.
Where did your surname come from? Do you know how many people in the United States share it? What does it tell you about your lineage?From the editor of the highly acclaimed Dictionary of Surnames comes the most extensive compilation of surnames in America. The result of 10 years of research and 30 consulting editors, this massive undertaking documents 70,000 surnames of Americans across the country. A reference source like no other, it surveys each surname giving its meaning, nationality, alternate spellings, common forenames associated with it, and the frequency of each surname and forename.The Dictionary of American Family Names is a fascinating journey throughout the multicultural United States, offering a detailed look at the meaning and frequency of surnames throughout the country. For students studying family genealogy, others interested in finding out more about their own lineage, or lexicographers, the Dictionary is an ideal place to begin research.
Enrichment
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Author : Luc Boltanski
language : en
Publisher: John Wiley & Sons
Release Date : 2020-04-22
Enrichment written by Luc Boltanski and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-22 with Social Science categories.
This book offers a major new account of modern capitalism and of the ways in which value and wealth are created today. Boltanski and Esquerre argue that capitalism in the West has recently undergone a fundamental transformation characterized by de-industrialization, on the one hand, and, on the other, by the increased exploitation of certain resources that, while not entirely new, have taken on unprecedented importance. It is this new form of exploitation that has given rise to what they call the ‘enrichment economy’. The enrichment economy is based less on the production of new objects and more on the enrichment of things and places that already exist. It has grown out of a combination of many different activities and phenomena, all of which involve, in their varying ways, the exploitation of the past. The enrichment economy draws upon the trade in things that are intended above all for the wealthy, thus providing a supplementary source of enrichment for the wealthy people who deal in these things and exacerbating income inequality. As opportunities to profit from the exploitation of industrial labour began to diminish, capitalism shifted its focus to expand the range of things that could be exploited. This gave rise to a plurality of different forms for making things valuable – valuing objects in terms of their properties is only one such form. The form that plays a central role in the enrichment economy is what the authors call the ‘collection form’, which values objects based on the gap they fill in a collection. This valuation process relies on the creation of narratives which enrich commodities. This wide-ranging and highly original work makes a major contribution to our understanding of contemporary societies and of how capitalism is changing today. It will be of great value to students and scholars in sociology, political economy and cultural studies, as well as to anyone interested in the social and economic transformations shaping our world.
Wine Drinking Culture In France
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Author : Marion Demossier
language : en
Publisher: University of Wales Press
Release Date : 2010-07-15
Wine Drinking Culture In France written by Marion Demossier and has been published by University of Wales Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-15 with Social Science categories.
This book provides a new interpretation of the relationship between consumption, drinking culture, memory and cultural identity in an age of rapid political and economic change. Using France as a case-study it explores the construction of a national drinking culture -the myths, symbols and practices surrounding it- and then through a multisited ethnography of wine consumption demonstrates how that culture is in the process of being transformed. Wine drinking culture in France has traditionally been a source of pride for the French and in an age of concerns about the dangers of 'binge-drinking', a major cause of jealousy for the British. Wine drinking and the culture associated with it are, for many, an essential part of what it means to be French, but they are also part of a national construction. Described by some as a national product, or as a 'totem drink', wine and its attendant cultures supposedly characterise Frenchness in much the same way as being born in France, fighting for liberty or speaking French. Yet this traditional picture is now being challenged by economic, social and political forces that have transformed consumption patterns and led to the fragmentation of wine drinking culture. The aim of this book is to provide an original account of the various causes of the long-term decline in alcohol consumption and of the emergence of a new wine drinking culture since the 1970s and to analyse its relationship to national and regional identity.