La Mitopoiesi Della Marca Moda Strategie Di Brand Building Nelle Imprese Moda
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La Mitopoiesi Della Marca Moda Strategie Di Brand Building Nelle Imprese Moda
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Author : AA. VV.
language : it
Publisher: FrancoAngeli
Release Date : 2011-07-21T00:00:00+02:00
La Mitopoiesi Della Marca Moda Strategie Di Brand Building Nelle Imprese Moda written by AA. VV. and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-21T00:00:00+02:00 with Business & Economics categories.
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Business Models And Ict Technologies For The Fashion Supply Chain
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Author : Rinaldo Rinaldi
language : en
Publisher: Springer
Release Date : 2018-09-28
Business Models And Ict Technologies For The Fashion Supply Chain written by Rinaldo Rinaldi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-28 with Technology & Engineering categories.
This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy, business models and entrepreneurship, e-commerce and omni-channel management, corporate social responsibility, new materials for fashion product, wearable technologies. The contents are based on presentations delivered at IT4Fashion 2017, the 7th International Conference in Business Models and ICT Technologies for the Fashion Supply Chain, which was held in Florence, Italy, in April 2017, and at IT4Fashion 2018, the 8th edition of the same conference, which was held in Florence, Italy, in April 2018. This conference series represents a targeted response to the growing need for research that reports and debates supply chain business models and technologies applied to the fashion industry, with the aim of increasing knowledge in the area of product lifecycle management and supply chain management in that industry.
Fashion Branding And Communication
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Author : Byoungho Jin
language : en
Publisher: Springer
Release Date : 2017-04-26
Fashion Branding And Communication written by Byoungho Jin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-26 with Business & Economics categories.
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.
Handbook On Heritage Sustainable Tourism And Digital Media
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Author : De Ascaniis, Silvia
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-02-04
Handbook On Heritage Sustainable Tourism And Digital Media written by De Ascaniis, Silvia and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-04 with Business & Economics categories.
Exploring the impact of the rise of digital media over the last few decades, this timely Handbook highlights the major role it plays in preserving and protecting heritage as well as its ability to promote and support sustainable tourism at heritage sites. Particularly relevant at this time due to the diffusion of smartphones and use of social media, chapters look at the experience and expectation of being ‘always on’, and how this interacts with heritage and tourism.
Tv Tv
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Author : Roberto C. Provenzano
language : it
Publisher: FrancoAngeli
Release Date : 2012
Tv Tv written by Roberto C. Provenzano and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Performing Arts categories.
L Algoritmo Ribelle Gi Troppo Tardi
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Author : Pier Luigi Milani
language : it
Publisher: Booksprint
Release Date : 2019-12-23
L Algoritmo Ribelle Gi Troppo Tardi written by Pier Luigi Milani and has been published by Booksprint this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-23 with Fiction categories.
In questo eccentrico racconto rivolgeremo un fugace sguardo al luddismo storico, balzando d’incanto in una sua versione prossima ventura, immaginifica, futuribile, ma non per questo meno eroica e/o ingenua, romantica, forse retrograda. Transiteremo per mondi ed extramondi, connotati da sconvolgimenti ambientali e segnati da apartheid di nuovo conio, condivideremo le ansie dei post-umani senza prole, disabilitati al lavoro e accantonati dalle Macchine iper-intelligenziate e ibridate, alimentate da fonti energetiche di inedita e incredibile fattura. Approderemo all’up-grade-society del XXIII secolo, Sublimia, il sistema in cui agli umani non rimane che imputridire in una condizione spensierata e succube, a contestazione del quale vedremo tuttavia ergersi un nuovo luddismo e rigenerarsi la Ribellione. Fatti non fummo per viver come bruti? La divina domanda tornerà ad affacciarsi alle coscienze dei “Sapiens Sapiens 2.0” e a incrociare nuove e inquietanti risposte lungo il percorso della vicenda narrata in prima persona dal protagonista Lud, allorché si trova a inforcare, suo malgrado, la porta girevole delle dimensioni parallele.
Per Una Morale Contemporanea
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Author : Alberto Fabio Ambrosio
language : it
Publisher: Mimesis
Release Date : 2024-01-26T00:00:00+01:00
Per Una Morale Contemporanea written by Alberto Fabio Ambrosio and has been published by Mimesis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-26T00:00:00+01:00 with Philosophy categories.
Il libro intende porre le basi di una riflessione sulla Moda quale tema in grado di suscitare domande tanto di natura etica quanto di natura morale. Se gli studi sulla moda eco-sostenibile sono ormai numerosi, la riflessione sull’etica e la moda, o ancora meglio sull’etica nella Moda e della Moda, è ancora agli inizi. Per tale motivo queste pagine cercano di dare avvio all’analisi di alcune delle principali problematiche etiche che il settore della moda comporta. Nella fitta rete di relazioni sociali e politiche, la morale, tanto individuale quanto sociale, rinvia direttamente o indirettamente a un sistema valoriale che sconfina nell’universo religioso. La morale della moda necessita un pensiero etico che possa contribuire alla conversione del sistema stesso. Troppi elementi socioeconomici ed estetici legati alla moda generano ingiustizia: per questo non può esserci moda senza morale. Incrociando i temi del pudore, dell’eco-sostenibilità e la proposta di una nuova visione della moda, il volume si propone di essere una guida ai problemi etici di tale settore, che funga da introduzione al rapporto delicato tra senso moderno e contemporaneo della moda e della morale religiosa e di come queste interagiscano tra loro.
Innovazione E Sostenibilit Nell Industria Tessile
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Author : Aurora Magni
language : it
Publisher: goWare & Guerini Next
Release Date : 2019-01-31
Innovazione E Sostenibilit Nell Industria Tessile written by Aurora Magni and has been published by goWare & Guerini Next this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-31 with Business & Economics categories.
Con oltre 52 miliardi di euro di fatturato il settore tessile e della moda italiano si conferma anche nei periodi più critici un importante traino economico per il nostro Paese. Oggi due driver di innovazione focalizzano l’attenzione di quanti operano nel comparto e di chi ne studia le dinamiche: • la diffusione di una cultura della sostenibilità intesa come sviluppo di nuovi prodotti, mitigazione dell’impatto ambientale delle lavorazioni e controllo della supply chain, • l’innovazione offerta dalle tecnologie manifatturiere e digitali. Dall’esame della letteratura e dei lavori sul tema, alternato con interviste a opinion leader e casi aziendali, emergono i nuovi modelli di business del settore ispirati dalla green economy, dalle condizioni di competitività e dalle strategie di rilancio.
Lunar Trajectories
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Author : Richard J. Weber
language : en
Publisher:
Release Date : 1961
Lunar Trajectories written by Richard J. Weber and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with Guidance systems (Flight) categories.
Loss And The Other In The Visionary Work Of Anna Maria Ortese
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Author : Vilma De Gasperin
language : en
Publisher: OUP Oxford
Release Date : 2014-03-27
Loss And The Other In The Visionary Work Of Anna Maria Ortese written by Vilma De Gasperin and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-27 with Literary Criticism categories.
This book examines the vre of Anna Maria Ortese (1914-1998) from her first literary writings in the Thirties to her great novels in the Nineties. The analysis focusses on two interweaving core themes, loss and the Other. It begins with the shaping of personal loss of an Other following death, separation, abandonment, coupled with melancholy for life's transience as depicted in autobiographical works and in her masterpiece Il porto di Toledo. The book then addresses Ortese's literary engagement with social themes in realist stories set in post-war Naples in her collection Il mare non bagna Napoli and then explores her continuing preoccupation with socio-ethical issues, imbued with autobiographical elements, in non-realist texts, including her masterful novels L'Iguana, Il cardillo addolorato and Alonso e i visionari The book combines theme and genre analysis, highlighting Ortese's adoption and hybridization of diverse literary forms such as poetry, the novel, the short story, the essay, autobiography, realism, fairy tales, fantasy, allegory. In her work Ortese weaves an ongoing dialogue with literary and non-literary works, through direct quotations, allusions, echoes, adoption of motifs and topoi. The book thus highlights the intertextual relationship with her sources: Leopardi, Dante, Petrarch, Manzoni, Collodi, Montale, Serao; Shakespeare, Milton, Keats, Blake, Joyce, Conrad, Melville, Poe, Hawthorne, Hardy; Manrique, Gongora, de Quevedo, Villalón, Bello, Cantar del mio Cid; Heine, Valery, Puccini's Madam Butterfly, folklore, popular songs, and the Bible. Ortese thus shapes her literary themes in the background of social, political and economic upheavals over six decades of Italian history, culminating in an allegorical critique of modernity and a call for a renewed bond between humans and the Other.