La Mode Fran Aise Vecteur D Influence Aux Tats Unis 1946 1960
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La Mode Fran Aise Vecteur D Influence Aux Tats Unis 1946 1960
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Author : Vincent Dubé-Senécal
language : fr
Publisher: Presses de l'Université Laval
Release Date : 2006-08-17T00:00:00-04:00
La Mode Fran Aise Vecteur D Influence Aux Tats Unis 1946 1960 written by Vincent Dubé-Senécal and has been published by Presses de l'Université Laval this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-17T00:00:00-04:00 with History categories.
Dior, Balmain, Lanvin... Si l’Histoire a retenu le nom de ces grands couturiers français pour leur apport considérable à la haute couture, elle a négligé leur rôle dans les relations internationales de l’après-guerre. Cet ouvrage entend lever le voile sur cet aspect méconnu en montrant de quelle façon le gouvernement français, ses diplomates et l’industrie textile ont réussi à exercer une influence mercatique aux États-Unis par le truchement de la haute couture. Réalisant le potentiel de ce secteur, ces acteurs ont fait appel aux couturiers parisiens entre 1946 et 1960 pour stimuler les exportations vers les États-Unis et promouvoir le prestige de l’Hexagone. Pour permettre de bien apprécier la réussite de cette entreprise, ce livre mobilise les statistiques douanières françaises et américaines, peu étudiées dans l’histoire de la mode, ainsi que les archives de l’ambassade de France aux États-Unis, ouvrant un nouveau champ en histoire des relations internationales et en études de la mode.
La Mode Fran Aise
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Author : Vincent Dubé-Senécal
language : fr
Publisher:
Release Date : 2021-03-17
La Mode Fran Aise written by Vincent Dubé-Senécal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-17 with categories.
National Brands And Global Markets
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Author : Nikolas Glover
language : en
Publisher: Taylor & Francis
Release Date : 2023-02-02
National Brands And Global Markets written by Nikolas Glover and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-02 with Business & Economics categories.
Between Brexit, efforts to ‘Make America great again’, and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book maps out this terrain and provides a framework for how research on ‘Made in’ campaigns and programmes in individual countries can be placed into a broader historical context. The book argues that the history of ‘Made in’ can be used to shed light on society at large: the actors that have promoted it, the institutions that have regulated it, and the cultural environments that have attributed it meaning. At times ‘Made in’ has been a basic, descriptive trade mark, while, in other periods, it has been a key component of carefully developed commercial brands, and in yet other instances it has been used in attempts to forge and redefine national identities. The book opens with an introduction to the three key factors which have featured prominently in ‘Made in’ campaigns – commercial logic, national economic policy, and its use as an instrument in political discourse, and it provides an overview of the evolution of ‘Made in’ from a marketing perspective. This is followed by country-specific discussions of ‘Made in’ with case studies including countries in Western Europe, the US, Japan, and the antipodes. This book will be of significant interest to students and scholars of economic history, business history, and marketing. Chapter 7 of this book is available for free in PDF format as Open Access from the individual product page at www.routledge.com. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
The Routledge History Of Fashion And Dress 1800 To The Present
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Author : Veronique Pouillard
language : en
Publisher: Taylor & Francis
Release Date : 2023-10-24
The Routledge History Of Fashion And Dress 1800 To The Present written by Veronique Pouillard and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-24 with History categories.
The time span covered by The Routledge History of Fashion and Dress starts in the nineteenth century, with the aftermath of the consumers’ revolution, and reaches all the way to the present. The fashion and garment industries have been international from the beginning and, as such, this volume looks at the history of fashion and dress through the lenses of both international and global history. Because fashion is also a multifaceted subject with humanagency at its core, at the confluence of thematerial (fabrics, clothing, dyes, tools, and machines) and the immaterial (savoir-faire, identities, images, and brands), this volume adopts a transdisciplinary perspective, opening its pages to researchers from a variety of complementary fields. The chapters in this volume are organized based on their relationship to five fields of study: economics and commerce, politics, business, identities, and historical sources. Paying particular attention to change, the book goes beyond the great fashion capitals and well-known fashion centers and points to the broader geographies of fashion. Particular geographical areas focus on the emergence of new fashion systems and business models, whether they be in Sweden, Bangladesh, or Spain, or on the African continent, considered to be the “new frontier” of the industry. Covering myriad aspects of the subject this is the perfect companion for all those interested in history of dress and fashion in the modern world.
Luxury Fashion And Media Communication
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Author : Paula von Wachenfeldt
language : en
Publisher: Bloomsbury Publishing
Release Date : 2023-11-30
Luxury Fashion And Media Communication written by Paula von Wachenfeldt and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-30 with Business & Economics categories.
Using image and film advertisements, interviews, social media and public and private archives, Luxury Fashion and Media Communication offers an interdisciplinary approach to analyzing the value of the luxury object. Regular reports on consumption in media and frequent advertising on social media have allowed people all over the world to share in the issues and development of luxury; but how is it communicated, and how has it affected the consumer? An international range of scholars explore the material and immaterial value and meaning of luxury, how it is materialized and how it is communicated between the luxury industry and the consumer. Investigating French, Italian and Spanish luxury brands and their communication strategies on the global market, and including two chapters focusing specifically on the Chinese and American markets, they examine the ambiguity of the luxury commodity. This volume shows particularly the conflicting narratives between the idea of exclusivity and human skills and their mass marketing. In exploring theoretical perspectives alongside the practicalities of how luxury is communicated, Luxury Fashion and Media Communication reveals the value of the luxury object and the consumer's behaviour in relation to that value. It offers an innovative and important intervention in the inter-related fields of luxury fashion, media and communication, and key reading for scholars, students and practitioners wishing to explore the material and immaterial value of luxury.
The Oxford Handbook Of Luxury Business
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Author : Pierre-Yves Donzé
language : en
Publisher: Oxford University Press
Release Date : 2022
The Oxford Handbook Of Luxury Business written by Pierre-Yves Donzé and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Business & Economics categories.
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Intellectual Property Rights Copynorm And The Fashion Industry
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Author : Marlena Jankowska
language : en
Publisher: Taylor & Francis
Release Date : 2023-12-22
Intellectual Property Rights Copynorm And The Fashion Industry written by Marlena Jankowska and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-22 with Law categories.
This book traces the development of the fashion industry, providing insight into the business and, in particular, its interrelations with copyright law. The book explores how the greatest haute couture fashion designers also had a sense for business and that their attention to copyright was one of the weapons in protecting their market position. The work also confronts the peculiarities of the fashion industry as a means of demonstrating the importance of intellectual property protection while pointing out the many challenges involved. A central aim is to provide a copyrightability test for fashion goods based on detailed analysis of the legal regulations in the USA and EU countries, specifically Italy, France, the Netherlands, Germany and Poland. The book will be of interest to researchers and academics working in the areas of Intellectual Property Law, Copyright Law, Business Law, Fashion Law and Design.
Paris To New York
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Author : Véronique Pouillard
language : en
Publisher: Harvard University Press
Release Date : 2021-05-04
Paris To New York written by Véronique Pouillard and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-04 with Business & Economics categories.
An innovative history of the fashion industry, focusing on the connections between Paris and New York, art and finance, and design and manufacturing. Fashion is one of the most dynamic industries in the world, with an annual retail value of $3 trillion and globally recognized icons like Coco Chanel, Christian Dior, and Yves Saint Laurent. How did this industry generate such economic and symbolic capital? Focusing on the roles of entrepreneurs, designers, and institutions in fashion’s two most important twentieth-century centers, Paris to New York tells the history of the industry as a negotiation between art and commerce. In the late nineteenth century, Paris-based firms set the tone for a global fashion culture nurtured by artistic visionaries. In the burgeoning New York industry, however, the focus was on mass production. American buyers, trend scouts, and designers crossed the Atlantic to attend couture openings, where they were inspired by, and often accused of counterfeiting, designs made in Paris. For their part, Paris couturiers traveled to New York to understand what American consumers wanted and to make deals with local manufacturers for whom they designed exclusive garments and accessories. The cooperation and competition between the two continents transformed the fashion industry in the early and mid-twentieth century, producing a hybrid of art and commodity. Véronique Pouillard shows how the Paris–New York connection gave way in the 1960s to a network of widely distributed design and manufacturing centers. Since then, fashion has diversified. Tastes are no longer set by elites alone, but come from the street and from countercultures, and the business of fashion has transformed into a global enterprise.
La Sociologie Fran Aise Contemporaine
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Author : Jean-Michel Berthelot
language : fr
Publisher: Presses Universitaires de France - PUF
Release Date : 2000
La Sociologie Fran Aise Contemporaine written by Jean-Michel Berthelot and has been published by Presses Universitaires de France - PUF this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with France categories.
Présente un tableau précis et raisonné de la pluralité des écoles et des sensibilités. En ayant recours, dans chaque cas, à des spécialistes du domaine présenté et à des tenants des approches décrites, il se veut l'expression fidèle de l'état actuel de la sociologie française contemporaine.
Capitalism And The State In Modern France
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Author : Richard F. Kuisel
language : en
Publisher: CUP Archive
Release Date : 1983-04-29
Capitalism And The State In Modern France written by Richard F. Kuisel and has been published by CUP Archive this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983-04-29 with History categories.