La Rivoluzione Nel Carrello Viaggio Nei Consumi Dell Italia Che Cambia
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La Rivoluzione Nel Carrello Viaggio Nei Consumi Dell Italia Che Cambia
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Author : Anna Zinola
language : it
Publisher: goWare & Guerini Next
Release Date : 2020-04-01
La Rivoluzione Nel Carrello Viaggio Nei Consumi Dell Italia Che Cambia written by Anna Zinola and has been published by goWare & Guerini Next this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-01 with Business & Economics categories.
Poco più di un decennio è passato dalla crisi del 2008, un cataclisma che ha cambiato profondamente i consumi delle famiglie, ed eccoci di nuovo. Proprio mentre ci stavamo assestando su nuovi abitudini, riti e stili di vita, arriva l'inaspettato. Come cambia il carrello degli italiani ai tempi del coronavirus? Che identikit di consumatore si profila in questo scenario così mutevole, i cui effetti psicologi e sociali, oltre che enomici, non potranno che dispiegarsi sul lungo periodo? Anna Zinola, docente ed esperta, attiva nella consulenza nell'ambito dei consumi da oltre vent'anni, ripercorre le trasformazioni più recenti che hanno ridisegnato il nostro modo di fare acqisti, arrivando a toccare la nuova inusitata situazione che tutti stiamo vivendo. Perché da come riempiamo i carrelli – e svuotiamo gli scaffali – è possibile comprendere molto di noi.
Io Compro A Casa Carrelli Virtuali E Reali Nell Italia Del 2020
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Author : Anna Zinola
language : it
Publisher: goWare & Guerini Next
Release Date : 2020-09-02
Io Compro A Casa Carrelli Virtuali E Reali Nell Italia Del 2020 written by Anna Zinola and has been published by goWare & Guerini Next this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-02 with Business & Economics categories.
Il boom dell’e-commerce e la rivincita dei negozi di vicinato. Il crollo delle vendite dei prodotti di lusso e la crescita vertiginosa di disinfettanti e mascherine. Il delivery di quasi tutto: cibo, gelato, vino e persino cannabis (legale). Il 2020 ci ha, sinora, riservato non poche sorprese, anche per quanto riguarda i consumi. In questo agile saggio, che si rivolge agli addetti ai lavori ma anche al lettore comune, Anna Zinola offre la prima panoramica completa e accurata sui consumi degli italiani post coronavirus. E racconta come tutto è cambiato. A cominciare dalla spesa, che dapprima ha subìto l’effetto bunker (con il carrello stipato di carta igienica, pasta e tonno in scatola) per poi adattarsi ai nuovi ritmi e riti del lockdown (con grandi scorte di farina, lievito e tinture per capelli) e, infine, assestarsi su una nuova normalità. Ma a mutare è stato anche l’approccio alla moda e al lusso, che sta cercando declinazioni inedite, più vicine alle nuove sensibilità dei consumatori. Chi è uscito vincente da questa situazione? Sicuramente l’e-commerce, che ha recuperato nell’arco di poco tempo un gap di anni, i negozi di vicinato, che hanno saputo rispondere con efficacia alle esigenze dei consumatori, e il delivery, che ha coinvolto molteplici categorie. Senza dimenticare tutto ciò che ha a che fare con la salute e il benessere: dagli integratori ai farmaci sino ad arrivare a guanti e mascherine. A soffrire sono stati, invece, il mondo del fuori casa (ristoranti, pizzerie, bar, gelaterie) e degli eventi live (teatro, musica, sport). Ma la rivoluzione – se così possiamo chiamarla – è solo all’inizio. Quanto accaduto sinora è destinato a incidere a lungo sugli atteggiamenti e i comportamenti dei consumatori.
The Second Coming
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Author : John Niven
language : en
Publisher: Random House
Release Date : 2011-04-07
The Second Coming written by John Niven and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-07 with Fiction categories.
God takes a look at the Earth around the time of the Renaissance and everything looks pretty good – so he takes a holiday. In Heaven-time this is just a week’s fishing trip, but on Earth several hundred years go by. When God returns, he finds all hell has broken loose: world wars, holocausts, famine, capitalism and ‘fucking Christians everywhere’. There’s only one thing for it. They’re sending the kid back. JC, reborn, is a struggling musician in New York City, trying to teach the one true commandment: Be Nice! His best chance to win hearts and minds is to enter American Pop Star. But the number one show in America is the unholy creation of a record executive who’s more than a match for the Son of God ... Steven Stelfox.
Big Data
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Author : Viktor Mayer-Schonberger
language : en
Publisher: Hachette UK
Release Date : 2013-03-14
Big Data written by Viktor Mayer-Schonberger and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-14 with Business & Economics categories.
New and expanded edition. An International Bestseller - Over One Million Copies Sold! Shortlisted for the Financial Times/Goldman Sachs Business Book of the Year Award. Since Aristotle, we have fought to understand the causes behind everything. But this ideology is fading. In the age of big data, we can crunch an incomprehensible amount of information, providing us with invaluable insights about the what rather than the why. We're just starting to reap the benefits: tracking vital signs to foresee deadly infections, predicting building fires, anticipating the best moment to buy a plane ticket, seeing inflation in real time and monitoring social media in order to identify trends. But there is a dark side to big data. Will it be machines, rather than people, that make the decisions? How do you regulate an algorithm? What will happen to privacy? Will individuals be punished for acts they have yet to commit? In this groundbreaking and fascinating book, two of the world's most-respected data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.
What Is Circular Economy
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Author : Emanuele Bompan
language : en
Publisher:
Release Date : 2021
What Is Circular Economy written by Emanuele Bompan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Business & Economics categories.
The Story Of B
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Author : Daniel Quinn
language : en
Publisher: Bantam
Release Date : 2010-01-13
The Story Of B written by Daniel Quinn and has been published by Bantam this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-13 with Fiction categories.
From the author of the critically acclaimed, award-winning bestseller Ishmael and its sequel, My Ishmael, comes a powerful novel with one of the most profound spiritual testaments of our time “A compelling ‘humantale’ that will unglue, stun, shock, and rearrange everything you’ve learned and assume about Western civilization and our future.”—Paul Hawken, author of The Ecology of Commerce Father Jared Osborne has received an extraordinary assignment from his superiors: Investigate an itinerant preacher stirring up deep trouble in central Europe. His followers call him B, but his enemies say he’s something else: the Antichrist. However, the man Osborne tracks across a landscape of bars, cabarets, and seedy meeting halls is no blasphemous monster—though an earlier era would undoubtedly have rushed him to the burning stake. For B claims to be enunciating a gospel written not on any stone or parchment but in our very genes, opening up a spiritual direction for humanity that would have been unimaginable to any of the prophets or saviors of traditional religion. Pressed by his superiors for a judgement, Osborne is driven to penetrate B’s inner circle, where he soon finds himself an anguished collaborator in the dismantling of his own religious foundations. More than a masterful novel of adventure and suspense, The Story of B is a rich source of compelling ideas from an author who challenges us to rethink our most cherished beliefs. Explore Daniel Quinn’s spiritual Ishmael trilogy: ISHMAEL • MY ISHMAEL • THE STORY OF B
The Consumer Society
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Author : Jean Baudrillard
language : en
Publisher: SAGE
Release Date : 2016-12-13
The Consumer Society written by Jean Baudrillard and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-13 with Social Science categories.
Jean Baudrillard's classic text was one of the first to focus on the process and meaning of consumption in contemporary culture. Originally published in 1970, the book makes a vital contribution to current debates on consumption. The book includes Baudrillard's most organized discussion of mass media culture, the meaning of leisure, and anomie in affluent society. A chapter on the body demonstrates Baudrillard's extraordinary prescience for flagging vital subjects in contemporary culture long before others. This English translation begins with a new introductory essay.
Big World Small Planet
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Author : Johan Rockström
language : en
Publisher: Yale University Press
Release Date : 2015-09-22
Big World Small Planet written by Johan Rockström and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-22 with Nature categories.
“A carefully laid-out argument about the ecological limits of our planet—and the challenge these limits pose to our patterns of life and economic growth.”—Daniel C. Esty, coauthor of Green to Gold Big World, Small Planet probes the urgent predicament of our times: how is it possible to create a positive future for both humanity and Earth? We have entered the Anthropocene—the era of massive human impacts on the planet—and the actions of over seven billion residents threaten to destabilize Earth’s natural systems, with cascading consequences for human societies. In this extraordinary book, the authors combine the latest science with compelling storytelling and amazing photography to create a new narrative for humanity’s future. Johan Rockström and Mattias Klum reject the notion that economic growth and human prosperity can only be achieved at the expense of the environment. They contend that we have unprecedented opportunities to navigate a “good Anthropocene.” By embracing a deep mind-shift, humanity can reconnect to Earth, discover universal values, and take on the essential role of planetary steward. With eloquence and profound optimism, Rockström and Klum envision a future of abundance within planetary boundaries—a revolutionary future that is at once necessary, possible, and sustainable for coming generations. “We are inflicting grave damage on Planet Earth, and if we carry on with ‘business as usual’ we may reach the point of no return—when ecosystems collapse and more and more species become extinct. There is hope if only we can bridge the gap between the clever human brain and the compassionate human heart and act now. Johan Rockström and Mattias Klum lead the way with scientific clarity, powerful storytelling, and inspiring and award-winning photography.”—Dr. Jane Goodall
Essentials Of Marketing Communications
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Author : Jim Blythe
language : en
Publisher: Pearson Education
Release Date : 2006
Essentials Of Marketing Communications written by Jim Blythe and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
The Castle On The Hudson
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Author : Renato Cantore
language : en
Publisher: Rubbettino Editore
Release Date : 2017-07-25T00:00:00+02:00
The Castle On The Hudson written by Renato Cantore and has been published by Rubbettino Editore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-25T00:00:00+02:00 with Biography & Autobiography categories.
Charles Paterno was seven when he left Castelmezzano, a small mountain town in Basilicata to set sail on one of the rattletrap ships headed to America. Thirty years later he was one of the top builders in New York City, among the first to construct the skyscrapers that would form the world's most famous skyline. Intelligence, brilliance, intuition and an ability to stay ahed of the times made him a leading figure in the life of Manhattan. He created garden communities, focused on new technologies and turned to the best architects. Paterno didn't just want to offer houses, but new lifestyles to tens of thousands of people. His first American dream looked like a white castle at the northernmost tip of Manhattan, where he lived for years with his wife and son, sorrounded by a small but very loyal retinue. A friend of Giuseppe Prezzolini, he donated a library of 20.000 books, the Paterno Library, to the Casa Italiana at Columbia University. Fiorello La Guardia, the Italian-American mayor of New York City, called him a genius. Born into poverty, Paterno died a wealthy man on the green of the most exclusive country club in Westchester.