La Segmentazione Dei Comportamenti Di Consumo Le Nuove Frontiere Del Marketing Bancario
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La Segmentazione Dei Comportamenti Di Consumo Le Nuove Frontiere Del Marketing Bancario
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Author : Pietro Rutelli
language : it
Publisher: FrancoAngeli
Release Date : 2003
La Segmentazione Dei Comportamenti Di Consumo Le Nuove Frontiere Del Marketing Bancario written by Pietro Rutelli and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
L Impresa Bancaria Economia E Tecniche Di Gestione
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Author : Roberto Caparvi
language : it
Publisher: FrancoAngeli
Release Date : 2006
L Impresa Bancaria Economia E Tecniche Di Gestione written by Roberto Caparvi and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Il Mediano Bancario Il Ruolo Strategico Dello Sportellista E Del Personale Di Back Office In Banca
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Author : Vittorio Serantoni
language : it
Publisher: FrancoAngeli
Release Date : 2005
Il Mediano Bancario Il Ruolo Strategico Dello Sportellista E Del Personale Di Back Office In Banca written by Vittorio Serantoni and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Nuove Frontiere Del Marketing
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Author : Raffaele Crispino
language : it
Publisher: IPSOA
Release Date : 2013-06-28
Nuove Frontiere Del Marketing written by Raffaele Crispino and has been published by IPSOA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-28 with Business & Economics categories.
Il volume offre alle imprese un insieme di innovativi strumenti operativi di marketing, allo scopo di mantenere e rafforzare la propria posizione sul mercato, vale a dire evolvere e adattarsi al nuovo ambiente di riferimento. Nella prima parte si esaminano i trend in corso del mondo digitale, le susseguenti modificazioni nei comportamenti dei clienti e dei consumatori e le conseguenze che tutto ciò ha nei confronti del marketing. Successivamente si introduce a un approccio, a metodologie, a strumenti di analisi che stanno ridefinendo tutto l’ambito dello studio sui consumatori. Si tratta del neuromarketing, basato sulle più approfondite e recenti scoperte delle neuroscienze. Si affronta poi la questione dei big data. Più dati a disposizione da sistemi informativi sempre più complessi e da fonti sempre maggiori per quantità ed estensione favoriscono lo sviluppo delle opportunità di conoscere meglio il mercato o viceversa provocano una maggior confusione ed entropia? Infine si affrontano le modificazioni in atto dal punto di vista dell’impresa, per offrire a chi cerca soluzioni qualche indicazione operativa. Il tema è quello del management dello sviluppo dell’impresa, di come riorganizzare il proprio modo di essere sul mercato, con quali competenze, e soprattutto con quale strategia. Il testo è corredato da numerosi casi e riferimenti aziendali citati, da illustrazioni strettamente integrate ed esemplificative dei concetti e dei contenuti esposti, da box che approfondiscono aspetti particolari o testimoniano di casi concreti. STRUTTURA Il mondo digitale e le mutazioni del mercato Come pensano i consumatori: le neuroscienze e le ricerche di mercato Più dati a disposizione: aumentano le opportunità o l’entropia? Il marketing per lo sviluppo dell’impresa
Marketing Sistemico E Modelli Del Successo Di Mercato Dell Impresa
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Author : Alberto Marino
language : it
Publisher: Wolters Kluwer Italia
Release Date : 2007
Marketing Sistemico E Modelli Del Successo Di Mercato Dell Impresa written by Alberto Marino and has been published by Wolters Kluwer Italia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Essentials Of Marketing Communications
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Author : Jim Blythe
language : en
Publisher: Pearson Education
Release Date : 2006
Essentials Of Marketing Communications written by Jim Blythe and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
Principles Of Marketing European Edition
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Author : Lloyd Harris
language : en
Publisher:
Release Date : 2016-09-21
Principles Of Marketing European Edition written by Lloyd Harris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-21 with categories.
Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Nigel Piercy, was formerly Professor of Marketing & Strategy, and Associate Dean, at Warwick Business School. He is now a consultant and management writer. Recent publications include Marketing Strategy and Competitive Positioning, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016.
World Development Report 2019
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Author : World Bank
language : en
Publisher: World Bank Publications
Release Date : 2018-10-31
World Development Report 2019 written by World Bank and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-31 with Business & Economics categories.
Work is constantly reshaped by technological progress. New ways of production are adopted, markets expand, and societies evolve. But some changes provoke more attention than others, in part due to the vast uncertainty involved in making predictions about the future. The 2019 World Development Report will study how the nature of work is changing as a result of advances in technology today. Technological progress disrupts existing systems. A new social contract is needed to smooth the transition and guard against rising inequality. Significant investments in human capital throughout a person’s lifecycle are vital to this effort. If workers are to stay competitive against machines they need to train or retool existing skills. A social protection system that includes a minimum basic level of protection for workers and citizens can complement new forms of employment. Improved private sector policies to encourage startup activity and competition can help countries compete in the digital age. Governments also need to ensure that firms pay their fair share of taxes, in part to fund this new social contract. The 2019 World Development Report presents an analysis of these issues based upon the available evidence.
Handbook Of Green Communication And Marketing
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Author : AA. VV.
language : en
Publisher: FrancoAngeli
Release Date : 2012-11-08T00:00:00+01:00
Handbook Of Green Communication And Marketing written by AA. VV. and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-08T00:00:00+01:00 with Business & Economics categories.
1561.88
Marketing For Hospitality And Tourism
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Author : Philip Kotler
language : en
Publisher:
Release Date : 2017
Marketing For Hospitality And Tourism written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. New to the Seventh Edition: Shows readers the importance of social media. Provides a contemporary overview of destination marketing. Reflects current industry trends. Uses interesting industry examples to entertain and engage students. Provides hands-on application assignments. Supports teaching with comprehensive instructor supplements.