Nuove Frontiere Del Marketing
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Nuove Frontiere Del Marketing
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Author : Raffaele Crispino
language : it
Publisher: IPSOA
Release Date : 2013-06-28
Nuove Frontiere Del Marketing written by Raffaele Crispino and has been published by IPSOA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-28 with Business & Economics categories.
Il volume offre alle imprese un insieme di innovativi strumenti operativi di marketing, allo scopo di mantenere e rafforzare la propria posizione sul mercato, vale a dire evolvere e adattarsi al nuovo ambiente di riferimento. Nella prima parte si esaminano i trend in corso del mondo digitale, le susseguenti modificazioni nei comportamenti dei clienti e dei consumatori e le conseguenze che tutto ciò ha nei confronti del marketing. Successivamente si introduce a un approccio, a metodologie, a strumenti di analisi che stanno ridefinendo tutto l’ambito dello studio sui consumatori. Si tratta del neuromarketing, basato sulle più approfondite e recenti scoperte delle neuroscienze. Si affronta poi la questione dei big data. Più dati a disposizione da sistemi informativi sempre più complessi e da fonti sempre maggiori per quantità ed estensione favoriscono lo sviluppo delle opportunità di conoscere meglio il mercato o viceversa provocano una maggior confusione ed entropia? Infine si affrontano le modificazioni in atto dal punto di vista dell’impresa, per offrire a chi cerca soluzioni qualche indicazione operativa. Il tema è quello del management dello sviluppo dell’impresa, di come riorganizzare il proprio modo di essere sul mercato, con quali competenze, e soprattutto con quale strategia. Il testo è corredato da numerosi casi e riferimenti aziendali citati, da illustrazioni strettamente integrate ed esemplificative dei concetti e dei contenuti esposti, da box che approfondiscono aspetti particolari o testimoniano di casi concreti. STRUTTURA Il mondo digitale e le mutazioni del mercato Come pensano i consumatori: le neuroscienze e le ricerche di mercato Più dati a disposizione: aumentano le opportunità o l’entropia? Il marketing per lo sviluppo dell’impresa
Le Nuove Frontiere Del Marketing Nel Turismo
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Author : AA. VV.
language : it
Publisher: FrancoAngeli
Release Date : 2009-04-30T00:00:00+02:00
Le Nuove Frontiere Del Marketing Nel Turismo written by AA. VV. and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-30T00:00:00+02:00 with Business & Economics categories.
1365.1.7
Marketing
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Author : Sandro Castaldo
language : it
Publisher: EGEA spa
Release Date : 2012-09-26T00:00:00+02:00
Marketing written by Sandro Castaldo and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-26T00:00:00+02:00 with Business & Economics categories.
UnŐimpresa pu essere orientata soprattutto al prodotto e concentrarsi sulla progettazione di unŐofferta sempre pi innovativa, a partire dalle competenze tecniche possedute al proprio interno. Oppure pu porre enfasi sul processo di vendita e sulla capacit di imporre al mercato i propri prodotti. In tempi recenti si sono per rivelate pi competitive le imprese capaci di partire dalle esigenze del consumatore per ripensare i propri prodotti. Oggi siamo di fronte a una nuova svolta: vince lŐimpresa che sa costruire un rapporto di fiducia con il consumatore nel lungo periodo. La fiducia espressione della capacit dellŐimpresa di Çmantenere le sue promesseČ e di far fronte agli impegni assunti con i suoi clienti. Partendo da questo quadro concettuale Castaldo disegna il suo percorso, articolato in quattro tappe: Comprendere il mercato, Definire le strategie di marketing, Le leve di marketing, Esplorare le nuove frontiere del marketing.
Le Nuove Frontiere Del Marketing Digitale
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Author : Andreina Mandelli
language : it
Publisher:
Release Date : 2003
Le Nuove Frontiere Del Marketing Digitale written by Andreina Mandelli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Nuove Frontiere Del Marketing Mondo Digitale E Mercati Neuroscienze E Ricerche Di Mercato Business Intelligence E Sviluppo D Impresa
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Author : Raffaele Crispino
language : it
Publisher:
Release Date : 2013
Nuove Frontiere Del Marketing Mondo Digitale E Mercati Neuroscienze E Ricerche Di Mercato Business Intelligence E Sviluppo D Impresa written by Raffaele Crispino and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
La Segmentazione Dei Comportamenti Di Consumo Le Nuove Frontiere Del Marketing Bancario
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Author : Pietro Rutelli
language : it
Publisher: FrancoAngeli
Release Date : 2003
La Segmentazione Dei Comportamenti Di Consumo Le Nuove Frontiere Del Marketing Bancario written by Pietro Rutelli and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Le Nuove Frontiere Del Marketing Applicato Al Turismo
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Author : Giancarlo Dall'Ara
language : it
Publisher:
Release Date : 2002
Le Nuove Frontiere Del Marketing Applicato Al Turismo written by Giancarlo Dall'Ara and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Handbook Of Research On Management Of Cultural Products E Relationship Marketing And Accessibility Perspectives
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Author : Aiello, Lucia
language : en
Publisher: IGI Global
Release Date : 2014-01-31
Handbook Of Research On Management Of Cultural Products E Relationship Marketing And Accessibility Perspectives written by Aiello, Lucia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-31 with Business & Economics categories.
An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
Innovation Quality And Sustainability For A Resilient Circular Economy
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Author : Giovanni Lagioia
language : en
Publisher: Springer Nature
Release Date :
Innovation Quality And Sustainability For A Resilient Circular Economy written by Giovanni Lagioia and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Enhancing The City
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Author : Giovanni Maciocco
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-09-30
Enhancing The City written by Giovanni Maciocco and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-30 with Social Science categories.
Departing from a survey on the post-modern landscapes of tourism, this book explores the transformations the city has undergone and the way it has become a simulacrum offered to tourists, spectacularised with the aim of increasing its capacity for attraction. The experiences dealt with in the papers of authors belonging to different disciplinary fields, emphasise the city’s tendencies to create “stage-set contexts” of the private type, be it historic quarters, theme parks or hypermarkets. Issues like aestheticisation, thematisation and genericity are dealt with, conceptual categories that highlight the weak resistance cities put up against the rules of the leisure industry and, more generally speaking, the consumer economy. The book inquires into the capacity of the urban and territorial project to construct a perspective for a public dimension of space. This is linked with ethical action of the project involving an active relationship with places and a capacity to understand the dynamics of different urban populations. In this sense capacity for innovation and creativity can contribute to transforming “islands” of leisure into places of the city and consumers into citizens.
