Language Aspect In The Discourse Of Political Advertising
DOWNLOAD
Download Language Aspect In The Discourse Of Political Advertising PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Language Aspect In The Discourse Of Political Advertising book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Language Aspect In The Discourse Of Political Advertising
DOWNLOAD
Author : RODI HARTONO
language : en
Publisher: Penerbit Qiara Media
Release Date : 2022-10-18
Language Aspect In The Discourse Of Political Advertising written by RODI HARTONO and has been published by Penerbit Qiara Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-18 with Foreign Language Study categories.
Language is an essential part in human being’s life. Through language, people can communicate with others. Crystal (1992) defined language as the systemic, conventional use of sounds, signs or written symbol in a human society for communication and selfexpression. Language has a great impact to human’s life and their behavior.
A Discourse Analysis On Political Commercial Advertisement
DOWNLOAD
Author : RODI HARTONO
language : en
Publisher: Penerbit Qiara Media
Release Date : 2022-10-18
A Discourse Analysis On Political Commercial Advertisement written by RODI HARTONO and has been published by Penerbit Qiara Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-18 with Foreign Language Study categories.
The discourse of political commercial advertising is primarily to shape the image, both organizations and individuals and invite the public to vote and support political organizations and politicians who create advertisements. In political commercial advertising, the political parties had shown their visions and their aims so people could elect the parties and the representative candidates.
Meaning Making And Political Campaign Advertising
DOWNLOAD
Author : Dorothea Horst
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2018-10-22
Meaning Making And Political Campaign Advertising written by Dorothea Horst and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-22 with Social Science categories.
Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological problem: How can processes of figurative meaning making in audiovisual media be adequately conceptualized and described? The book intends to bridge this research gap with an analysis of campaign commercials, a hitherto largely underexplored object of study in metaphor and metonymy research. To achieve this goal, a transdisciplinary film-analytical and cognitive-linguistic account of audiovisual figurativity is developed and examined through a comparative analysis of figurative meaning-making processes in German and Polish campaign commercials from 2009 and 2011. By setting the inseparable intertwining of language and cinematic staging, sensing and understanding center stage, the book provides insight into the dynamic nature and embodied affective grounds of audiovisual figurativity, and challenges the long-known dichotomies of rational discourse and affective manipulation, political message and media effect.
The Language Of Politics
DOWNLOAD
Author : Michael L. Geis
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
The Language Of Politics written by Michael L. Geis and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Language Arts & Disciplines categories.
This study is the second of two I have done concerning how language is used to persuade others to believe things and to do things. The first, published by Aca demic Press, was The Language of Television Advertising, and was concerned with how advertisers use language in their efforts to sell products and services and how consumers could be expected to understand it. In this study, the focus is on how politicians use language to win elections and get others to accept their policies and programs and on how journalists report the suasive efforts of politicans. I combine an interest in the language of political reporting with an interest in the language of politics for a number of reasons. First, much of the suasive rhetoric of politicians is filtered through the minds of political journalists before it reaches the citizenry, and we can be reasonably sure that this rhetoric does not come out the way it went in. Second, the press plays a significant role in deter mining the nation's political agenda through its choices of what issues will be presented to the public, how these issues will be presented, and which voices will be heard speaking out on these issues. Third, political reporting can be suasive in effect, if not in intent, and it will be useful, I think, to understand how this is so.
Political Economy Of Contemporary African Popular Culture
DOWNLOAD
Author : Kealeboga Aiseng
language : en
Publisher: Lexington Books
Release Date : 2024-04
Political Economy Of Contemporary African Popular Culture written by Kealeboga Aiseng and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04 with Language Arts & Disciplines categories.
Drawing on examples from across the continent, this volume examines socially significant aspects of contemporary African popular culture—including music cultures, fandoms, and community, mass, and digital media—to demonstrate how neoliberal politics and market forces shape the cultural landscape and vice versa. Contributors investigate the role that the media, politicians, and corporate interests play in shaping that landscape, highlight the crucial role of the African people in the production and circulation of popular culture more broadly, and, furthermore, demonstrate how popular culture can be used as a tool to resist oppressive regimes and challenge power structures in the African context. Scholars of political communication, cultural studies, and African studies will find this book particularly useful.
Political Marketing
DOWNLOAD
Author : Kostas Gouliamos
language : en
Publisher: Routledge
Release Date : 2013-11-12
Political Marketing written by Kostas Gouliamos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-12 with Political Science categories.
A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.
Uses Of Language In Politics
DOWNLOAD
Author : Sally Ballog Staruch
language : en
Publisher:
Release Date : 1977
Uses Of Language In Politics written by Sally Ballog Staruch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Political oratory categories.
The theoretical framework for this analysis is from the field of sociolinguistics which emphasizes the importance of language in society. that is the study of how speakers use language as a activity to pursue their social roles in their community. The work of Searle, Schegloff, Jefferson, Sacks, and Hymes in particular are cited. Their work based on conversational interaction between two or more speakers is applied to the data of campaign speech events.
Headline As A Persuasive Tool In Publicistic Discourse
DOWNLOAD
Author : Nadia Ptashchenko
language : en
Publisher: GRIN Verlag
Release Date : 2009-08-12
Headline As A Persuasive Tool In Publicistic Discourse written by Nadia Ptashchenko and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-12 with Literary Collections categories.
Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: 8 ECTS (out of 10), University of Groningen, course: M.A. "Euroculture: Europe in the Wider World", language: English, abstract: In this paper the headline of English-speaking newspapers and magazines has been studied as an independent and effective persuasive element of a text. In this paper I want to discuss, how susceptible are we to linguistic style? How profoundly can the impact of a message be enhanced by the manner in which it is written, assuming that one and the same thought can be expressed with different stylistic tools? The choice of words reflects not only differences in evaluations (positive or negative) or in emotions - it is also able to thrust reader’s attitude to the core of a message and to direct and control one’s perception and comprehension. The paper claims that language can be a very powerful and persuasive tool which draws the readers’ attention, being operated by skilful editors in a newspaper or magazine headline. In this regard, the purpose of the paper is to address and answer the research question: “How persuasion is realized linguistically across the English-speaking newspaper and magazine headlines?” The study of headline as a powerful and persuasive linguistic tool can be applicable to multiple spheres of public life and to various media of information (e.g.: political campaigns, slogans, advertising, publication of new directives issued by the European Commission, etc.). It is interesting to observe, what kind of stylistic devices and persuasive techniques news editors apply in headlines during the election campaigns in France (in 2007), in order to create public opinion or to provoke a certain reaction from the readers. Periodicals are cultural artefacts which are created and which function within a certain cultural context. That is, they operate within the value system of that culture. Schäffner noted that “any political action is prepared, accompanied, controlled and influenced by language” . According to M. Foucault , who first introduced aspect of power in construction of meaning, things have no meaning in themselves, they gain meaning which varies from context to context. All cultural practices depend on meaning and are constructed within discourse. Consequently, language is not simply a medium carrying meaning, but a medium constructing meaning. This paper argues that a headline in newspapers and magazines holds a persuasive potential and is able to direct construction of a certain context for interpreting and affecting reader’s emotions. It gives grounds for claiming that same facts can be interpreted differently in different contexts.
Rhetorical Aspects Of Discourses In Present Day Society
DOWNLOAD
Author : Lotte Dam
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2009-05-27
Rhetorical Aspects Of Discourses In Present Day Society written by Lotte Dam and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-27 with Language Arts & Disciplines categories.
Since antiquity, the notion of rhetoric has been associated with Aristotle, Cicero and Quintilian. Their theories are central to the understanding that, on the one hand, rhetoric can be used for persuading and convincing an audience, and on the other, for becoming an eloquent speaker. Based on this understanding, the study of rhetoric was for many years regarded by scholars as a meaningless enterprise as it was perceived as a study of linguistic ornamentation. However, in the beginning of the twentieth century, scholars regained an interest in the study of rhetoric in recognition of rhetorical skills being important for communication in modern society. Like speakers in public life, e.g. politicians, who had always acknowledged the role of rhetoric, all sorts of communicators, mediators and scholars became interested in rhetoric as a practical tool for building up texts meant for the public sphere as well as an analytical tool for the critique of public argumentation. This led to the development of new theories from New Rhetoric over Rhetorical Criticism to theories of genre and discourse, reflecting the view that rhetoric must be understood and used against the social and cultural framework in which it is embedded. The contributions of this book reflect this multi-faceted approach to rhetoric, discourse and genre through their focus upon and analysis of different institutionalised discourses. Thus, within the three sections of political, journalistic and organisational discourse, the articles discuss various discourse types and their rhetorical features, contributing to the understanding of rhetoric and discourse having significant influence on human action and interaction in society.
The Politics Of Language
DOWNLOAD
Author : Jason Stanley
language : en
Publisher: Princeton University Press
Release Date : 2023-11-07
The Politics Of Language written by Jason Stanley and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-07 with Language Arts & Disciplines categories.
"In much of the theory of meaning, philosophers and linguists have focused on the use of language in conveying information in cooperative informational exchanges. As a result, political uses of speech, of the sort that political propaganda exemplifies, have not been taken to be a central case of language use. In this book, Jason Stanley and David Beaver focus on the political use of speech as a central case, which leads to a foundational rethinking of the theory of meaning. By focusing on the political uses of speech, one arrives at better (and more general) tools to describe speech, as well as a more accurate view of its central functions. More dramatically, it enables us to see the ways in which virtually all speech is political-a fact that is masked by much of the theory of meaning. Stanley and Beaver's topic is speech generally-its function and how best to represent that function. Political propaganda serves as a window into that topic, since its function is not obviously to share information, or even misinformation. They emphasize the importance of understanding how political propaganda works via the topic of the justification of free speech and argue that political propaganda poses a problem for a broad range of justifications of free speech. Stanley and Beaver argue that it is not possible to compartmentalize the political aspects of speech from the non-political aspects of speech, nor is it possible to carve out a neutral deliberative space of evaluating reasons qua reasons. Speech is invariably political"--