Las Campa As Politicas Y Gobiernos En Las Redes Sociales
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Las Campa As Politicas Y Gobiernos En Las Redes Sociales
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Author : Armando León Valladolid
language : es
Publisher: Grupo Rodrigo Porrúa
Release Date : 2020-03-16
Las Campa As Politicas Y Gobiernos En Las Redes Sociales written by Armando León Valladolid and has been published by Grupo Rodrigo Porrúa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-16 with Business & Economics categories.
¿Cómo conformar un cuarto de guerra digital? ¿Cómo lograr que cada “like” pueda traducirse en un voto potencial? ¿Cómo hacer llegar el mensaje preciso al auditorio indicado? ¿Cómo reaccionar ante una campaña de ataques y difamaciones? ¿Cómo detectar “bots” y “trolls”? ¿Qué hacer para aminorar las consecuencias de un tropezón? De manera sencilla y directa, este libro comparte una serie de estrategias de trabajo para potencializar la comunicación política en redes sociales y poder trasmitir de la manera más efectiva posible un mensaje o una idea multiplicándolo por miles en cuestión de minutos. Nuestra vida se ha transformado en una permanente plaza pública, un ágora omnipresente e infinito llamado redes sociales que nos coloca ante los reflectores aun cuando creemos estar en la intimidad. Si hay un mundo impactado por esta nueva forma de comunicación y de vida, es el mundo de la política. Las redes sociales no cambiaron las reglas: cambiaron el juego por completo. Lo que regía hace una década en materia de campañas electorales, hoy es obsoleto. Actualmente, una campaña millonaria en televisión puede caer derrotada frente a un hábil manejo del Facebook y el Twitter. Formados a menudo en una tradición basada en el discurso vertical y el monólogo, los políticos mexicanos se subieron sin brújula ni guía al tren de las redes sociales y no pocos se han descarrilado por no saber utilizarlas con una estrategia profesional. En las redes sociales no cabe la improvisación ni la reacción a ciegas. Este libro funge como compañero y consejero para aquellos candidatos, gobernantes o líderes que intentan comunicarse y abrirse camino desde las redes sociales en un mundo donde la competencia es despiadada.
Las Campa As Pol Ticas Y Gobiernos En Las Redes Sociales
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Author : Armando León Valladolid
language : es
Publisher:
Release Date : 2017
Las Campa As Pol Ticas Y Gobiernos En Las Redes Sociales written by Armando León Valladolid and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Communication in politics categories.
En Campa A
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Author : Damián Coll
language : es
Publisher: Paidos Argentina
Release Date : 2017-08-15
En Campa A written by Damián Coll and has been published by Paidos Argentina this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-15 with Political Science categories.
Las estrategias electorales se adaptan a los medios y formas de comunicarse de los votantes que se busca captar. Así, son cada vez más las maneras de llegar a un electorado que se expresa y conecta de distintas maneras. Ahora, además de los conocidos panfletos, afiches, pintadas, volantes, actos, discursos y entrevistas en diario, radio y televisión, se cuenta con una nueva vía, accesible y potente: las redes sociales. El desafío es, por un lado, adaptarse al nuevo canal pero, a la vez, no perder de vista las nociones básicas de la comunicación política tradicional. Gracias a su trabajo en el campo de la comunicación política digital, Damián Coll y Ariel Carrel hacen un rico aporte que permite pensar estrategias efectivas para usar las redes sociales en las campañas electorales. Su experiencia en posicionar candidatos, exponer propuestas, armar equipos e interactuar con asesores sirve de guía para moverse en la nueva era de la comunicación política a la que asistimos.
The Informational City
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Author : Manuel Castells
language : en
Publisher: Wiley-Blackwell
Release Date : 1992-04-08
The Informational City written by Manuel Castells and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-04-08 with Social Science categories.
The cities and the regions of the world are being transformed under the combined impact of a restructuring of the capitalist system and a technological revolution. This is the thesis of this book, now in paperback. Castells not only brings together an impressive array of evidence to support it but puts forward a new body of theory to explain it. He analyzes the interaction between information technology, economic restructuring and socio-spatial change through the empirical observation of contemporary national, urban and regional processes in the capitalist world, with emphasis on the United States. The author summarizes a very wide range of evidence of urban and regional development, and isolates the causes and consequences of the processes and trends that may be observed.
Echo Chambers
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Author : Cass R. Sunstein
language : en
Publisher:
Release Date : 2001
Echo Chambers written by Cass R. Sunstein and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Information society categories.
Understanding Motion Capture For Computer Animation And Video Games
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Author : Alberto Menache
language : en
Publisher: Morgan Kaufmann
Release Date : 2000
Understanding Motion Capture For Computer Animation And Video Games written by Alberto Menache and has been published by Morgan Kaufmann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Computers categories.
Motion capture is a technique for recording a performance and then translating it into mathematical terms. Animating motion is critical for the development of applications such as animation, virtual environments and video games. Character animation is the process by which natural movements are modelled and digitized so that digital character movements appear as natural as possible. There are three approaches to character animation: keyframe animation, motion capture, and simulation.
Media Matters
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Author : John Fiske
language : en
Publisher: Routledge
Release Date : 2016-02-05
Media Matters written by John Fiske and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-05 with Social Science categories.
Now, more than 20 years since its initial release, John Fiske’s classic text Media Matters remains both timely and insightful as an empirically rich examination of how the fierce battle over cultural meaning is negotiated in American popular culture. Media Matters takes us to the heart of social inequality and the call for social justice by interrogating some of the most important issues of its time. Fiske offers a practical guide to learning how to interpret the ways that media events shape the social landscape, to contest official and taken-for-granted accounts of how events are presented/conveyed through media, and to affect social change by putting intellectual labor to public use. A new introductory essay by former Fiske student Black Hawk Hancock entitled ‘Learning How to Fiske: Theorizing Cultural Literacy, Counter-History, and the Politics of Media Events in the 21st Century’ explains the theoretical and methodological tools with which Fiske approaches cultural analysis, highlighting the lessons today’s students can continue to draw upon in order to understand society today.
Mediation And Protest Movements
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Author : Bart Cammaerts
language : en
Publisher: Intellect Books
Release Date : 2013
Mediation And Protest Movements written by Bart Cammaerts and has been published by Intellect Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Law categories.
This book focuses on the processes and practices that contemporary protesters use when acting with (and through) media. It covers both online and off-line contexts, as well as mainstream and alternative media. It bridges the gap between social-movement theory and media and communication studies. It is an important text for students and scholars of media and social change at both a local and transnational level. Over the past year, international and national media have been full of stories about protest movements and tumultuous social upheaval from Tunisia to California. But scholars have not yet fully addressed the connection between these movements and the media and communication channels through which their messages spread. Correcting that imbalance, "Mediation and Protest Movements" explores the nature of the relationship between protest movements, media representation, and communication strategies and tactics. This approach privileges the processes and practices of interacting with and through media and thus analyses the media and communications strategies and tactics of contemporary protest movements in both online and offline contexts. It also considers media environment(s) in their complexity: from mainstream to alternative media, from traditional to new media outlets. By addressing the transnational level of contention it appeals to a wide international audience interested in how protest movements at a local as well as a transnational level engage in mediation processes and develop media practices across the globe.
Education For Sustainable Development Goals
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Author : Rieckmann, Marco
language : en
Publisher: UNESCO Publishing
Release Date : 2017-03-20
Education For Sustainable Development Goals written by Rieckmann, Marco and has been published by UNESCO Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-20 with categories.
We The Media
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Author : Dan Gillmor
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2006-01-24
We The Media written by Dan Gillmor and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-24 with Computers categories.
Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.